Four P’s of Redbox

Category: Communication, Digital Media

Last Updated: 10 Jan 2022

Pages: 2 Views: 406

4 P’s of Redbox: Product
Redbox’s products consist of DVD, Blu-ray disc and video game rentals. Each of the discs come secured with a barcoded DVD case and are vended from a kiosk. These kiosks are self-serve, customer- interactive computer terminals that are available for public use. Each of Redbox’s kiosks can hold up to 200 titles and 630 discs. Redbox is known for their signature color, being red, displayed on both their kiosks and their product cases. The color red was chosen to stand out and assist in attracting customers. At these kiosks customers can browse the selection of DVD’s by categories such as genre, latest releases, most popular and alphabetical order. The rental period for the discs end at 9:00 the night after they were rented; and can be returned to any Redbox kiosk location regardless of where they were rented from.

4 P’s of Redbox: Place

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Like mentioned above, the DVD’s and video games are dispensed from Redbox kiosks. The kiosks can be found in grocery stores, pharmacies, mass retailers, convenience stores and fast food restaurants. There are approximately 31,500 kiosk locations across the United States, Puerto Rico and Canada. If a customer wants to know where the closest Redbox location is or is having trouble finding a Redbox location, they have two options; they can download the Redbox mobile app on their cell phone or text the word “FIND” to the number ‘727272’. According to the official Redbox website, 68% of the United States population lives within only a five minute drive of a kiosk, which is very convenient for the customer.

4 P’s of Redbox: Price
The movie rentals originally started out at just $1 a day (including tax), but due to expenses the company has incurred, the movie rentals are now up to $1.20 a day. Blu-ray discs are $1.50 and video games are $2 per day. The DVD’s and video games can be purchased with only a debit or credit card. For every extra day the customer holds onto the disc, they will be charged for another rental period. The maximum rental period is 25 days, and the maximum rental charge is $25. So, once the maximum charge is reached, the disc becomes the owners to keep and does not need to be returned.

4 P’s of Redbox: Promotion
For promotion, Redbox offers their “Redbox Text Club” which sends out deals, freebies and free promo codes every month to customers who have signed up to receive text messages from them. Redbox also offers their “Refer-A-Friend Program”. With this program, individuals can receive rental credits for referring new customers; these rental credits can then be redeemed and used towards getting a free rental. Individuals can also receive freebies, reviews, and the latest news from if they follow Redbox on Facebook. If customers decide to reserve a DVD or video game ahead of time, they can also receive rental credits and get their first reservation rental for free.

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Four P’s of Redbox. (2017, Jun 06). Retrieved from https://phdessay.com/four-ps-redbox/

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