Critical Analysis of Marketing Mix

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Marketing mix for evaluating business situations

Analytical frameworks are the models designed by the experts who might have faced an problem earlier in either establishing or running a business unit. Fortunately, we can use these analytical frameworks to our advantage in order to identify the skills, organization techniques, examples and expertise of others (Lieberman, 2007).

The most prominent business tool which was first expressed by McCarthy (1960) is 4 Ps of marketing mix. Marketing mix gives a basic conceptual framework for the managers, these tools can be used to develop both long term strategies and short term tactical programs (Palmer, 2004). Product (To be designed as per the need of the customer)

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Place (Place at which, product should be made available)
Price (cost at which the audience is ready to pay)
Promotion (Advertise to attract the audience)

Though, the 4Ps remain a staple of marketing mix. The paradigm shift with the emergence of E-commerce rose for critical analysis of marketing mix. Many management sub-disciplines like, consumer marketing, relationship marketing, services marketing and E-commerce does not implement the marketing mix in equal proportions (Moller, 2006). E-commerce or online marketing concentrates more on the price as, the product is well-known.

It also promotes intensively to push the consumer to buy the product so, Price & promotion are prioritized in E-commerce. Moller (2006) further criticized the 4Ps that it “does not consider customer behavior” (p. 4), is not suitable for service industry, “does not focus on relationship building” (p. 4), does not emphasize on the “customer-focused management” (Fakeideas, 2008, p. 4) and Product is stated in a singular sense but, most companies sell inter-dependent products (Fakeideas, 2008).

Lets evaluate if the Marketing mix can be implemented in developing a marketing plan for executive MBA program of University of Greenwich. Before launching the program, a primary plan of assessing the SWOT and PEST frameworks helps to identify various dimensions (Ergen, 2011). For instance, Legal and political environment affects the educational sector in its administration for an extended period which might create opportunities or threats (For instance, the UKBA rules of issuing student visa without the work permit effected the revenue of education sector).

Whereas, economic crisis and external forces may create opportunities for entering a new market otherwise, a threat for present market opportunities. Marketing mix misses out on the above mentioned external factors which are vital for a product or a service. Furthermore, the Segmentation, Targeting and Positioning of “MBA program” should probe certain questions like, Which segment of audience are more willing to pursue MBA? How effectively can we communicate about our Program to the target audience?

How does the audience perceive about our program? (Ergen, 2011). In service industry customer satisfaction & experience while availing a service is of paramount importance since, it creates brand equity and loyalty (Grove et al, 2000). Similarly, for an educational product building on brand equity and student loyalty creates a word-of-mouth publicity. Hence, a traditional marketing mix should be replaced by price, brand, packaging and relationships for an service industry (Beckwith, 2001).

To conclude, marketing mix is not a scientific theory, but merely a conceptual framework which aids decision makers in configuring their offerings to suit consumers needs (Palmer, 2004). Marketing mix misses out on many external factors and it is a typical model for manufacturing units who does not focus on service marketing. On a whole, any analytical framework gives an outline of business situation; the managers have to dig in more factors to understand the scenario thoroughly for better approach of solving a problem.

Literary Analysis Essay Critical Analysis

Literary Analysis: Outline This worksheet must be TYPED. Bring your completed worksheet (along with the O’Connor short stories) to class with you on Tuesday 11/27. Note: Page 1 of this outline provides a sample outline of the thesis statement and ONE paragraph from the online sample Literary Analysis Essay. Complete pages 2-3 of this worksheet for class on Tues 11/27.

Thesis Statement (one sentence that sums up your specific interpretation of the story): In Charlotte Perkins Gilman’s “The Yellow Wallpaper,” the narrator must go mad in order to “free” the woman trapped in the wallpaper and escape the oppressive patriarchal control of her husband and society. Topic Sentence (sums up a major point about the story that helps support your interpretation): Gilman’s unnamed narrator is locked in an old nursery in order to help remedy her depression, an illness her physician husband refuses to take seriously, dismissing it as a “temporary nervous depression—a slight hysterical tendency” (Gilman 437).

A. Evidence from Primary text 1. ) Evidence from the story (relevant detail and/or quotation): • The narrator writes in secret, attempting to find a creative outlet for her feelings; she doesn’t want to be locked up • John dismisses her desire to write as “a nervous weakness…sure to lead to all manner of excited fancies” (Gilman 442) 2. ) Your explanation of the evidence (what it shows that is relevant to your topic sentence): • He refuses to take her feelings and thoughts seriously, dismissing her as weak, childish, and hysterical, adjectives clearly aligned with women and femininity. The narrator, because she is a woman, is granted no recourse against her doctor-husband and begins to see another woman trapped in the room with her, creeping behind the wallpaper. B. Support from secondary text 1. ) Relevant Detail or quotation • Elizabeth Ammons, “Biographical Echoes in ‘The Yellow Wallpaper’”: “The prisoner of a charming man and an ugly empty domestic life that she cannot escape” (page 454). 2. Your explanation of the evidence (what it shows that is relevant to your topic sentence): • Regardless of her own wants and desires, the narrator is effectively a prisoner of her husband, a man who becomes more and more sinister as the story progresses. Complete the following outline for your Literary Analysis essay. Outlines are due in class on Tuesday 11/27. I. Thesis Statement: II. Body paragraph 1 Topic Sentence (sums up a major point about the story that helps support your interpretation): A. Evidence from primary text 1. Evidence from the story (relevant detail and/or quotation) 2.

Your explanation of the evidence (what it shows that is relevant to your topic sentence) B. Support from secondary source 1. Support from an article (relevant detail and/or quotation) 2. Your explanation of the evidence (what it shows that is relevant to your topic sentence) III. Body Paragraph 2 Topic Sentence (sums up a major point about the story that helps support your interpretation) A. Evidence from primary text 1. Evidence from the story (relevant detail and/or quotation) 2. Your explanation of the evidence (what it shows that is relevant to your topic sentence) B. Support from secondary source 1.

Support from an article (relevant detail and/or quotation) 2. Your explanation of the evidence (what it shows that is relevant to your topic sentence) IV. Body Paragraph 3 Topic Sentence (sums up a major point about the story that helps support your interpretation) A. Evidence from primary text 1. Evidence from the story (relevant detail and/or quotation) 2. Your explanation of the evidence (what it shows that is relevant to your topic sentence) B. Support from secondary source 1. Support from an article (relevant detail and/or quotation) 2. Your explanation of the evidence (what it shows that is relevant to your topic sentence)

Mythology by Edith Hamilton Critical Analysis

Mythology by Edith Hamilton Edith Hamilton: Mythology is a collection of Greek and Roman myths retold by Edith Hamilton. It is rewritten in a way that more readers could comprehend its content. The book was published in 1999 by Grand Central Publishing in New York, New York. Edith Hamilton believed that Greek myths "show how high the ancient Greeks rose above ancient filth and fierceness. " However, she also believed that "Greek mythology do not throw any clear light upon what early mankind was like" (14).

They were simply written by ancient societies or civilizations to express themselves or to explain natural events that occurred around them. In addition, Edith Hamilton also says that the "best guides to a knowledge of Greek mythology are the Greek writers who believe what they wrote" (23). Edith Hamilton: Mythology can be described in many ways. It can be described and analyzed by its purpose, organization and language, and interpretation. One way that it could be described is by analyzing the book's purpose. This book was written for many purposes.

In Hamilton's perspective, the purpose of this work was simply to "show us the way the human race thought and felt untold ages ago" (13). Another purpose of the book was to entertain its readers and audiences. Reading Edith Hamilton's collection of Greek and Roman myths gives its readers more knowledge about how ancient civilizations explained things. Hamilton's purpose for writing this literary work was also to "make the reader see some differences between writers [of the original], who were so different" from each other.

She accomplished this by writing short passages about the original writers at the beginning of each story. Her goal for this book was to be accurate and close to the original and for readers to gain knowledge of myths and an idea of what each original writer was like (Foreword). The organization and language of Edith Hamilton: Mythology is another way to analyze this book. Hamilton organized her work in easy-to-follow groups. Short love stories were all in one chapter, and the events of the Trojan War were all in another chapter.

She also kept the Greek stories and the Roman stories separated by using only Greek characters in some stories and using only Roman characters in the next. While that organization made the book more convenient, it may also have confused some readers. The transition from Roman gods in one story to Greek gods in the next story came so unexpectedly that it may have surprised or confused readers. Hamilton was very sophisticated with her use of words and language in the book. While that may have impressed some of her audiences, others may have preferred the use of simple and easy-to-understand language.

Edith Hamilton: Mythology can be interpreted by its effectiveness and appeal to its audience. It was very educational and effective in letting the reader understand the interaction between mortals and immortals. This literary work was definitely a monomyth, a hero with a thousand faces. Most of the stories all related to each other, and some were basically the same stories, only told by different writers using similar gods, goddesses, and mortals. The myths also contained a few recurring themes such as the theme of love.

In several stories, readers were told that love was given to mortals by the gods and that it was unavoidable. The stories and myths appealed to the reader and audience in many ways. Some stories or myths contained humor, while others were quite moving and heart-warming. For example, in Hercules's story, we are told that Hercules drank and partied one night while everyone else around him was mourning a woman's death. Hercules regretted being merry on such a night that he did all that he could to bring the woman back to life (176-178). That story was very sweet and heart-warming.

It also showed the readers Hercules's true character and how much he cared about the people around him. Other myths and stories provided suspense or even mystery to its audience. The story of "The Quest of the Golden Fleece" kept some readers wanting to keep reading just to find out what the future held for Jason, the Argonauts, and Medea. Overall, Edith Hamilton: Mythology was a collection of Greek and Roman myths rewritten by Edith Hamilton. Her book can be analyzed by its purpose, organization and language, and its interpretation.

It was written to inform its audience about how humans thought and felt ages ago. Its content was organized in such a way that made it easier to understand for some readers. The book's stories were very effective in letting its audience know about the relationship between the gods and the mortals. They also appealed to readers because of their humor or suspense. People all over would now be able to read and understand Greek, as well as Roman, mythology because of the literary work, Edith Hamilton: Mythology.

How to Write a Critical Analysis

The Purpose of Writing Critical Papers

Literary criticism, analysis of literature or critical analysis of an article in literature is a process of evaluating a literary work. The scope of critical dissection may include one aspect of the text or the whole work. In the latter case, it is customary to separate the text into constituents and evaluate the ability of the aggregate of such elements to achieve the goal. Usually, the analysis of literature is done by students, specialists and literary critics, but anyone can carry out a critical analysis of the work.

The purpose of writing a critical analysis essay is to evaluate work in such genres as literature, painting or cinematography. The critical survey is a way of expressing criticism of your opinion or evaluating the text. It is also a way to divide a piece into pieces and study them. The best option to conduct a critical analysis is to start it with an evaluative reading.

Read the material thoroughly and carefully. When you finish reading, think about the issues that have risen in analysis paper. It is very important to make notes and describe what you think about certain nuances, where you do not agree with something, etc. These notes will help you write a review. Also, notes can be useful in formulating abstracts for the newspaper.

Choose one of the ideas that is left in your mind. Sometimes you are looking for ideas that you agree, those you disagree, those that cause you discomfort or even those you agree with, but they need deeper thinking. Have these ideas in mind; they will help you to write an analysis.

What is a critical analysis?

Critical analysis is the process of determining how true and credible you consider the information. For example, when someone tries to persuade you to vote for a specific candidate for a government position or to support the legalization, you should listen to it critically and determine how much you agree with the interviewee and how you want to respond.

If you can not critically pay attention to what has been said, you risk inadvertently accepting certain ideas or plans, which may not correspond to your values, interfere with the achievement of your goals, or mislead others (including your interlocutor) about your judgments. So we can give the next definition to it: critical analysis is the process of determining the veracity, reliability or likelihood of the information provided.

Critical thinking analysis requires you to assess the quality of conclusions. Inferences are judgments or statements based on the study of facts, but not necessarily true. Listeners evaluate inferences in the context in which they appear. Usually, the inference is part of the argument; that is when the interlocutor makes a statement (conclusion), and then gives other arguments in support of the statement.

Critical analysis outline

To define the concept of critical analysis most easily, we want to tell you some information about its outline. Make a plan. Always use a plan that will help you logically organize your thoughts in order to give an analysis of credibility. In the plan indicate your thesis, the content of the main paragraphs, as well as quotes and examples with page numbers. After that, it will be much easier for you to write an essay with an analysis of the text. You can also use the outline to make key suggestions such as an intriguing beginning (the first sentence of the first paragraph), topics and transitions for each paragraph, and a conclusion.

Critical analysis essay example

The key rule of formulating the connection between the conclusion and the evidence for assessing its relevance is the question to yourself: "On what basis does this conclusion come from these facts?" For example, Hal says: "I saw frost in a meadow - I think our flowers wilted." What can we say to establish a connection between the fact "frost in the meadow" and the statement "our flowers wilted"? If I were Hal, I would think something like this: "The presence of frost indicates that the temperature is low enough to freeze the dew on the grass. If it's low enough to freeze the dew, it's low enough to kill my flowers". This convinces since we can demonstrate the connection between hoarfrost and the death of defenseless flowers.

Let's take a look at the other example. Gina says: "I was preparing all night and got only "satisfactory" for the first test, and I’ll not get a better result." This statement implies that Gina sees the connection between the preparation time before the test and the assessment. We can formulate the implied logic as: "Since the preparation time before the test, which determines the evaluation can not be longer, Gina can not improve her judgment."

In this case, logicality seems controversial. Her train of thought suggests that the only factor determining the evaluation is the amount of time to prepare for the test. Experience shows that many other factors, such as the time of the previous training and the way of thinking, are equally (if not more) important.

The best tips for writing an analysis

  1. Critically read the work. If it is necessary to read a work for analysis (it can be a poem, a story, scientific literature or memoirs), it is important to involve a living mind. Ask questions. Take the pen, paper, and dictionary. Write down the basic ideas in the margins and check unfamiliar words in the dictionary. Ask questions "how to do," "why" and "what" in order to critically comprehend the text.
  2. Analyze the text. In addition to important ideas in the fields, you also need to write out key ideas and topics in a notebook along with page numbers. It is important to evaluate the work from the standpoint of critical thinking (clarity, accuracy, and relevance of the text). In the process of reading, evaluate such elements of the paper as the plot, themes, examples of character development, places of action, symbols, conflicts and points of view. Think about how such elements interact with each other and become the main theme.
  3. Think about the aspect that your analysis will focus on. Before formulating a thesis (in fact, in order to formulate a thesis), you should choose one aspect of the work that you want to consider. Review your entries and select interesting ideas that you can add to the list and review. You can choose a topic that is relevant specifically for you, to assess how successful the author coped with it. Use the items from your notes. The way of organizing ideas: make a list; make up a web of ideas; use the technique of free writing.
  4. Formulate the thesis. Make a list of ideas and select a critical point of view based on your observations or pointed theory, and then do a working thesis. "Worker" means one that can later be changed in accordance with the text of the work. The thesis should express a controversial opinion, which will be proved by convincing facts.
  5. Choose quotes and examples to support your thesis. In the process of creating the plan, start writing direct quotes and examples from the source and other materials (secondary sources). Use the thematic suggestions in each main paragraph to support each idea with a relevant quote.
  6. Collect all the materials, formulate your thesis and make a detailed plan, then continue writing. At this stage, all the collected information is already correctly organized, so the work on the text should not cause any special difficulties. If the plan is created in a text editor, it can simply be supplemented with new information. Use the plan as a guiding thread. Check it while working on the text to view all the points and selected examples.
  7. Consider requirements and stylistic norms. Be sure to follow the requirements of your teacher or supervisor. For example, you need to answer specific questions. Sometimes there are requirements on the size of the pages or the number of words, stylistic norms and recommendations.
  8. Reread the text. When the text is ready, it should be re-read to make changes and find errors. It is impossible to pass or publish a draft version of the final analysis. The work can be read aloud or shown to another person to find typos, bulky phrases, and weak cause-effect relationships.
  9. Analysis of the title will help to determine the main theme of the work, and the topic itself will become a framework, on top of which the remaining elements of analysis will be located. If you understand what theme the structural elements of the text indicate, it will be easier for you to assess how successfully the author coped with the task.

Now you know how to avoid mistakes and write a critical analysis.



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Critical Analysis of Marketing Mix. (2016, Jul 16). Retrieved from

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