Last Updated 04 Aug 2020

Costco Is Becoming One of the Best Places to Buy a Car Thanks to This Huge Perk

Category Cars, Costco, Places
Essay type Process
Words 272 (1 page)
6 views

Costco's power in the auto industry is growing.

On Saturday, the budget retailer announced it is once again partnering with General Motors for its popular Holiday Sales Event, which will last from October 1 to January 3.

Last year, 58,000 vehicles were sold during the promotion, a 34% increase over 2014 sales during the promotion. More than half of the people who purchased vehicles through the event said they switched to a General Motors brand such as Chevrolet, Buick or Cadillac .

Order custom essay Costco Is Becoming One of the Best Places to Buy a Car Thanks to This Huge Perk with free plagiarism report

GET ORIGINAL PAPER

All in all, Costco sold 465,000 vehicles through partnerships with auto dealers in 2015. Technically, Costco itself does not sell the cars, and , instead using the program as a way to attract new members and maintain existing members' interest.

Despite this, Costco is not far behind the No. 1 auto retailer in the U.S., AutoNation, which sold .

Costco has one major perk that traditional car dealerships lack: fixed prices. That means customers can skip the bargaining and upselling that is expected at traditional auto dealers.

This streamlined process means greater customer satisfaction. Costco surveys every member who buys a car though the program. According to the company, more than 96% of members who responded to the survey gave the program high marks for value, service and overall experience.

"Seeing the continued success of the Holiday Sales Event with each year, GM is pleased to offer the largest selection of vehicles to date for Costco members that will make the event just as popular, if not more so, than last year's event," GM spokesperson Jim Cain said in a statement.

Costco launched its auto program in 1989. Today, the retailer sells cars through more than 3,000 dealerships to Costco members across the U.S.

Costco Is Becoming One of the Best Places to Buy a Car Thanks to This Huge Perk essay

This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

Costco Is Becoming One of the Best Places to Buy a Car Thanks to This Huge Perk. (2018, Feb 14). Retrieved from https://phdessay.com/costco-is-becoming-one-of-the-best-places-to-buy-a-car-thanks-to-this-huge-perk/

Don't let plagiarism ruin your grade

Run a free check or have your essay done for you

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer