Last Updated 13 May 2021

Business Meeting – Synergy Telemarketing and Lead Generation

Category Generation
Essay type Research
Words 560 (2 pages)
Views 280
Table of contents

Every organization conducts business meetings from time to time. The agenda of these meetings varies from minor day to day reporting to key strategic issues defining the very purpose and role of the organization itself. Synergy Telemarketing and Lead Generation is a leading telemarketing firm based in New York. It specializes in outsourced sales and marketing campaign execution. The company boasts of providing the most profitable and consistent service in the industry while reducing the end-cost to its business-to-business as well as business-to-consumer clientele.

Purpose of the Meeting

The business meeting, under discussion, was convened for the purpose of re-structuring the compensation plan and policy. The board of directors decided to address this issue after thoroughly studying the HR manager’s report concerning the prevalent employee dissatisfaction in pay structure. The board settled upon revitalizing the compensation policy and entrusted the HR director to come up with suitable proposals accommodating the shift.

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Physical Setting of the Meeting

The meeting was set in a conducive environment. The enclosed room kept from any noise and disturbance. All the group members sat around a table while the group leader gave his opening address before the rostrum. Composition of the Meeting Strategies utilized by the Group Leaderr, the meeting was attended by managers of all the functional departments, i. e. sales, marketing and human resources. Personal liaison, Jim Allen, HR Manager, facilitated my attendance in this meeting. Strategies utilized by the Group Leader

Leadership involves a variety of skills and roles which primarily include effective communication skills, active listening skills and the ability to steer the members of the group to the laid down objectives. The HR director assumed a central role throughout the meeting. He kept all the other group members engaged and encouraged them to come up with their unique view points to address the compensation issue. The director was found highly organized as he went across every participant’s proposal one after the other.

After giving the opening address wherein he highlighted the objectives as well as key points to be discussed in the meeting, he also gave every group member 2 – 3 minutes to present their ideas and studies. Positive Aspects of the Meeting The following were observed as the meeting’s positive aspects:

  1. The decorum of the meeting was upheld.
  2. The formal yet mild atmosphere allowed for lively and engaging discussion between the group leader and the group members.
  3. Effective leadership skills permitted the director to keep the group members focused and attentive towards achieving positive outcomes.

Negative Aspects of the Meeting

The following were observed as the meeting’s negative aspects:

  1. Employee participation should have been encouraged.
  2. The managers did not make use of presentations to present their viewpoints.

Comments and Conclusions

The knowledgeable encounter with a formal group offered the author deep insight into the group dynamics and process. Formally structured organizations establish groups and teams to attend to all their important issues. These groups strive to achieve goals and objectives which they preset. In doing so, organizations manage to handle all critical issues efficiently and effectively. Quotations Drive thy business or it will drive thee (Benjamin Franklin 1706 - 1790) The tragedy in life doesn't lie in not reaching your goal. The tragedy lies in having no goal to reach (Benjamin Mays) Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all .

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Business Meeting – Synergy Telemarketing and Lead Generation. (2018, Jan 11). Retrieved from

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