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Business: Marketing and Subway

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1. 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs.

Moreover, in the year 2005, a new menu has been added to Subway’s menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1. 0. 3 PLACE

This is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customer’s demands are coordinated with the right product and to elucidate the distinct options are obtainable. Moreover, Subway does research for their market on the location preference and predatory franchises regarding customer satisfaction. . 0. 4 PROMOTION Advertising, public relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advertising Proposition (UAP) is obligatory since the company is a part of saturated market. Subway also approach Unique Selling Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it will engender an advantage in competition. Moreover, it is the goal to create a one-of-the-kind advertising . 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs.

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Moreover, in the year 2005, a new menu has been added to Subway’s menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1. 0. 3 PLACE

This is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customer’s demands are coordinated with the right product and to elucidate the distinct options are obtainable. Moreover, Subway does research for their market on the location preference nd predatory franchises regarding customer satisfaction. 1. 0. 4 PROMOTION Advertising, public relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advertising Proposition (UAP) is obligatory since the company is a part of saturated market. Subway also approach Unique Selling Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it will engender an advantage in competition.

Moreover, it is the goal to create a one-of-the-kind advertising 1. 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs.

Moreover, in the year 2005, a new menu has been added to Subway’s menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1. 0. 3 PLACE

This is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customer’s demands are coordinated with the right product and to elucidate the distinct options are obtainable. Moreover, Subway does research for their market on the location preference and predatory franchises regarding customer satisfaction. . 0. 4 PROMOTION Advertising, public relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advertising Proposition (UAP) is obligatory since the company is a part of saturated market. Subway also approach Unique Selling Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it will engender an advantage in competition. Moreover, it is the goal to create a one-of-the-kind advertising

Business: Marketing and Subway essay

Related Questions

on Business: Marketing and Subway

What is Subway’s marketing strategy?

Subway’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Subway?

How does subway use promotional activities to promote its brand?

Subway uses various promotional activities to promote its brand and products. Subway advertise their products, employ personnel that personally sells, involve public relations and sales promotions in its marketing mix promotional strategy. They use their slogan, ‘Eat fresh’ to promote the freshness and high quality food that they make.

What are the business processes of subway?

As far as other business processes are concerned, Subway has efficient food procurement, warehousing, storage, supply chain etc processes. For a restaurant brand like Subway, its main physical evidence are its stores. Subway has more than 35,000 stores spread across the world.

Is subway a good brand?

In the list of most valuable brands in the world, subway stood at 87th position (May 2016 report). Aggressively advertising brand offerings across various channels have helped the brand in increasing its visibility in the market.

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