Raid Brewery is an Asian brewery founded in 1933 by Boomerang Shortbread in Thailand which also makes and sells soft drinks. Their best known product is the pale lager Shanghai. Today, the company remains in the hands of the family and is led by third-generation descendant Santa Broom Baked.
Throughout the years, Boon Raid has diversified into an award-winning brewer and beverage maker, exporting its globally recognized products worldwide. The key to success and also be a mission statement is "Transparency! We do the right things. We live as a good citizen and don't cut corners. " This principle is one of many that have helped Shanghai obtain the largest market share for beer in Thailand. Domestically, the company sees strong growth in the beer segment dominated by Shanghai. It expects local demand to grow 6 percent next year to 1. Billion liters by inaugurating a new facility in 2009. Aside from Shanghai, Boon Raid sells other beer varieties, soda water, drinking water, ready-to-drink fruit Juices, ready-drink coffee and tea beverages under various rand, such as Thai Beer, Leo, Mish and B-ins, a flavored vitamin functional drink. Although Boon Raid got many awards in "beer capitals" such as Brussels, Osaka, America, Australia and New Zealand but in the word of president "you have to dare to challenge the outside world" which makes them still not to stop expanding their market and find new opportunities over time.
Consequently, we decide to analyze and evaluate them for the purpose of getting insight in their international management plans, their competitive advantages, and their human resource management. Besides, this study is also included with Mounties analysis, industry analysis, and international market too. For the courses to action, we begin Witt SOOT analysis to n Raid including wit providing the company background. Then we do the countries analysis such as GAP, population size, inflation and business environment in those countries.
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Next, we also find the information that can be fit to Boon Raid products by studying from primary and secondary sources and do PEST analysis. Lastly, we would examine the marketing strategies of Boon Raid such as how they trained their employees, how they developed their products, how they could make and retained the international customer relationship in order to penetrate those international markets and find the best way that can make them success in long-term future. Corporate Backgrounder industry or industries is the firm operating the company's introductions Raid Brewery Co. Ltd. s the largest and the oldest brewery in Thailand. It was established in 1933 by Boomerang Shortbread, on whom HEM King Apparatchik Ram VIII bestowed the aristocratic title of Phrase Broom Baked. In that time Thailand was called "Siam" until 1939 it was changed to Thailand. Nowadays the brewery is still under the Broom Baked family management. At first the company produced and sold only beers like Shanghai, Leo and Thai beer, which Shanghai is the most famous and popular beer. Later when the company had grown to produce over 800 million liters of beer they started to producing soft drinks as well.
They are producing drinking water, soda water, ready-to-drink Juice, ready-to- drink green tea, B-ins "lifestyle functional drink" and some other soft drinks also. So The Boon Raid Brewery specialized to Brewery and soft drinks industry. Today they have over 2000 employees in nine factories across the Thailand. They produce annually over one billion liters of beer and much more other drinks. Who are the customers? Latently and segment target customers Company has a versatile range of goods and that's one of the reasons to succeed. They sell necessary product like simply drinking water and everybody has to drink water to stay alive.
Beer is also popular among adult and young adult nations and they have both quality and cheap beers so they can reach most of the customer, who drinks beer. Juice and that kind of soft drinks are for everybody as well, but especially children and teens like to drink Juice a lot. Green tea and coffee are more for adults. So they can sell products to huge part of the population. Where does the company serve? Define company's geographic scope company primarily operates in Thailand, where it is headquartered in Bangkok. Network of The Boon Raid Brewery Co. Includes three breweries and six soft drinks factories all over the Thailand.
Other factories located in strategic regions across The Thailand, in Chainman, Shaken, Ginsburg, Attitude, Path Than and Sugar Than. The Boon Raid Brewery Co. Ltd. Owns two breweries in German. The first one located n the town of Mitigated, that brew Mitigated beer and the second one brews Gerard Harmonist beer in the town to Gerard Harmonist. Nowadays their products are exported to over 25 countries around the world. The largest export country is neighbor country Cambodia; followed markets are in United State, United Kingdom, Singapore, Malaysia and Japan.
In addition they sell their product to China, Philippine, Laos and Vietnam. Sometimes they sell product to some other neighbor countries as well, but sales are sporadic. What needs are being satisfied by the company's goods or services? Define the Meany's core products/servicewomen Raid brewery has regained its market leader of beer in Thailand. Shanghai beer is the leading product of the Boon Raid Brewery Co. Shanghai beer has been Thailand most popular beer for many years. Leo is also famous beer brand, but they have another strategy with Leo, when Shanghai beer is high quality, good and nice beer, Leo is cheap and less quality beer.
The company sells Thai beer as well, and lot of different soft drinks, like ready-to-drink Juices, ready-to-drink green tea, drinking water, soft water and something like that. What are the company's distinctive competencies? What resources does the company have? What capabilities does the company possess? As previously was mentioned, Boon Raid Brewery has 2000 employees in 9 factories in various parts of Thailand. This eases the distribution in the country internally, but it also facilitates the company to respond to the already widespread demand throughout the world.
If the demand will grow even further, it is necessary to add resources so that supply will keep up with demand. Boon Raid Brewery has a ready customer base and especially Shanghai has been received positive welcome also widely outside of Thailand. Thus, if the company desires to internationalist to the wider world, it is a smaller problem, because it is already well underway and the groundwork for potential follow-up measures have already been made. Boon Raid Brewery provides and offers different kind of products to different kind of customers and their needs.
As previously mentioned, the Boon Raid Brewery has a wide range, which includes various drinks from beers to Juices and from energy drinks to soda water. This kind of range, which has planned with widely thinking, provides a more stable support for the company's activities. So, if the company's mom of their individual product's sales might drop surprisingly, the company is not so vulnerable. Which generic strategy in currently used by the company? Based on the value-chain multidisciplinary, Boon Raid Brewery invests to the visibility of company and making products more familiar among consumers.
The company also makes its share of supporting important societal issues. It invests to sport, culture and environmental. It has brought to use A Waste Water Management System, which is designed to minimize the environmental impact on the Chaos Phrase River. N Raid Brewery NAS its own doctorates in Thailand and in addition, it currently wins 2 other factories in Europe. The company is expanding slowly but with certainty around the world. So far, customers are widely from different parts of the world, so it seems to be only a matter of time before the company decides to buy or set up new factories in other countries.
The fact that the company has won several awards over the years in relation to the quality of beer, says that the company invests a lot of resources in the actual beer making process. Country analysis and attractiveness sentimentalism PEST multiplications: Brazilian citizens are free to relocate throughout the country. In addition, all citizens are free to engage in any business activity, as long it is a legitimate activity. It's a positive policy for us to take a share of Brazilian market. Citizens or non-citizen, are allow owning private properties in Brazilian territory.
Governmental offices issue a title of property, which guaranty one's ownership of a real, personal, or intellectual property. The process of issuing a property title can be somewhat time consuming; however, when the process is due, the owner is protected by laws, and enforced by Judicial system. In addition, some Southern cities had successfully settle negotiations over public land in order to help low income citizens to own a private property. This kind of law and political environment can ensure the safety for our intelligent property of beverage and ownership for brewery and all the assets we owned.
Brazil has no yet achieved institutional stability. Government, courts, school, business, and specially law enforcement are struggling to bring solid bases of stability for Brazil. Fernando Henries Cards, former president, did a good Job in recognizing the state's responsibility for the injustices during dictatorship. On the there hand, violations of human rights still an issue in Brazil, Inflation seems under control for now, but Brazilian had experienced inflation as high as 5,000 percent a year, during late ass's. Most recently, the revocation of rules, and addition of new provisions are still happening in Brazil.
Therefore, skepticism is among Brazilian, and international observers. The banking system in Brazil has been improving over the past few years; however, more than 50% of the Brazilian population has no means to ever get a bank loan, neither open a bank account. The first problem is that millions of Brazilian have low income. The second problem lies on the credit bureau, which has a deficiency on tracking one's credit history. Most Brazilian prefer to use the direct financing system, in other words, a store finances one's purchase, breaking it in small monthly payments, and charging very high interests.
If the individual do not pay his or her bills, then the store can confiscate the product, and report his or her name to the credit bureau.Brazilian legislators are tar trot calling themselves detective in work . Brazilian economy still has non-satisfactory fluctuation, more than 40% of the population lives n total poverty, infant mortality is high, transportation and educational system have big issues to be solved, and crime and corruption are a huge problem. After Fernando Henries Cards, former president, first year in office, several denounces came about some Brazilian legislators being involved in scheme and corruption scandals.
Such news did not surprise most Brazilian, except for the fact that someone had the courage to speak out. 6. Brazilian government has a long history of resisting the increase of minimum wages. Its main reasons are: if minimum wages increase the Brazilian government ill not have enough money to pay for all the social security pensions, and governmental employees; factory companies say that if minimum wages are increased it would be catastrophic for the companies growth, since their budget for wages and benefits will increase tremendously.
In addition, companies claim that if the minimum wages are increase some companies will be force to file for bankruptcy with leads to lay-offs, and increase of national unemployment rates. Our company should be much careful about this. Brazil has some of the most strict environment protection laws in the world; such saws are design to protect citizens, the fauna, and flora of Brazilian territory. Despite of the governmental efforts, the process of reinforcing such laws has not been successful; part of it is due to the inefficiency of some governmental agencies.
For example, the Institute Brasseries do Memo Ambient e dos Reoccurs Naturals Renovates (OBAMA) is an the governmental agency responsible for the formulation, coordination, execution, and reinforcement of environmental laws. 8. Any country must protect and promote national enterprises; however, Brazilian government is being over protective. It causes an unbalance cycle of dependency among Brazilian enterprises, which have more to lose because free market would promote competition, and consequently it promotes the development of new technology and money flow.
Brazilian government has a long history of being over protective toward its national enterprises. The means in which the government uses as protection strategies vary and it changes time to time. For example, Brazil has an extended list of shipping requirements for imported goods; these requirements cause a difficult time to foreign enterprise, and the process of shipping a nightmare. In addition, the import taxes are high, restrictions on foreign-produce advertising is a strict, and complex bureaucratic process--all make foreign enterprises less capable to compete with Brazilian enterprises in Brazilian territory.
Brazilian government requires that all business transactions be made in Brazilian currency (reels), and all foreign currencies must be converted before any business transactions. Brazilian government requires that only one currency be use inside the country, and the Brazilian currency is called the "real". However, many businesses will accept alular or Euro as form of payment for good or services. Many Brazilian will save the foreign bills as form of investment because they believe that such currencies will rise in value, and if they not, at least it will not devalue as reels would.
In addition, some fortunate business people prefer to be paid in dollar because it, later, will be transported outside the country. Brazilian government has been consistently causing a budget deficit in its domestic budget. In other words, the Brazilian government has been spending more than it collects from taxes each year. 4. Many Brazilian citizens dream with the idea of opening their own business; however, due to high taxation, and labor benefits Brazilian are skeptical about the risks of opening a small or median enterprise.
Nerveless, Brazilian citizens welcome new business enterprises because it generates Jobs for the citizens. On the other hand, there is a popular believe that if one opens a business enterprise he or she must dodged taxes. Brazilian often avoid paying taxes, as much and as long as they can, because they not believe in the socialist system. 5. Between the years of 2001 through 2003, Brazil shows minimal signs of limitability to outside forces. Brazier's foreign trade impact ratio was gradually increasing during the period from 1999 to 2008.
It is likely that Brazil could create more wealth to its citizens by increasing its foreign trade impact. Social:l . Len Brazil, one's ability to create wealth is filled with barriers, especially for low background citizens. It is important to say that if one's will is strong, he or she might have a chance to advance economically; however, such dream is not a reality to millions of young Brazilian. First, Brazilian education system does not embrace the minority groups. Ironically, the public universities, free education, are primarily composed of elite youth, and private universities are composed of poor or middle class youth.
Several philanthropic entities focus on helping Brazilian kids to develop some kind of skills, in order to help them to get a Job, but these entities mistakenly forget to encourage and educate kids to pursue an academic life. In general, Brazilian society believes that if one has born poor, he or she will never make a good living. Crime rates in Brazil have been increasing, and many are not reported. This reception frequently can compromise one's decision of opening a small or media enterprise. Police fails to assure safety for citizens as well for business.
Into the large corporations such fear is reduce due to fact that large companies can afford to pay for an team of security guards. These are what our company should focus and pay a attention to what will hurt our line of business. 3. Protection of public health and safety in Brazil is quite bad, because infant mortality and mall-nutrition are the leading reasons fool r death among children between ages one to five. Mall nutrition still ill s children and adults in Brazil. In addition, the Brazilian government has poor management of waste, and food inspections.
The Brazilian government has a long way to go before infant mortality rate decreases to worldwide standards. Technological:l . Brazilian communication system is good. Cities and countryside are equipped with many means of communications (phone, cell phones, fax, television, radio) with exception of computer. The use of computers as a mean of communication is a process that has been growing in Brazil, but due to the high cost of computer hardware it stills a slow growth. The most popular mass communication is television, and Brazilian love soap opera.
TV networks strategically start the TV news between the hours of the most popular soap opera, seven to eight p. M. In addition, house and cell phones became more affordable for Brazilian since the Brazilian government had privatized its telecommunication corporation. There is a real potential growth for computer in Brazil. It is believe that soon, the Brazilian government will facilitate and lower taxes for import of computers, which will make computers much affordable item to Brazilian. These infrastructures can ensure that our local communication and promotion can be done efficiently and effectively.
Brazilian transportation system is reasonable; it has some good and bad sides. Brazil has roads, rail, air, and ships, but not all works efficiently. Brazil is fortunate because it has south to north regions connected by the Atlantic Ocean. Therefore, the navigation system is good for transporting large volume of goods throughout the Brazilian coast, but it is not good for transporting people due to long Journey. The Brazilian air system excellent, and recently it is becoming more affordable to Brazilian, but still not cheap to many. The railroad system is, with exception of urban rails, in precarious condition.
It requires a great amount of capital investment, mostly for repairs of rails, newer and faster trains, more employees, and newer distribution of rails throughout the country. In similar situation are the roads of Brazil. Highways and interstates are in great need for repair and expansion. Many enterprises have difficulties in transporting goods among states because the highways are very dangerous. Brazilian highways and interstates are filled with dangerous fissures on the road, not enough roads, and damaged bridges. To make things worse, highway pirates are a big problem in Brazil.
Often, the news channel announces the robbery of a loaded truck, and the death of the truck driver. High rates of lost, employees and goods, forces enterprises to reevaluate the company's expansion due to high costs and risks of transporting goods. This base can help us to which transportation tools we should focus and which we should avoid to use. India PEST multiplications. Slow-down in government decisions due to political instability. Adverse changes or unpredictability on foreign investment, import, ownership, pricing or tax issues. Expected delays and cost-overruns due to overlapping governmental Jurisdictions. Len recent years, successive Indian Governments have sought to improve the performance of these programmers by decentralization their administration, vesting village governments with greater responsibility tort their monitoring and oversight NT. An academic literature hypothesizes that socioeconomic divisions within villages and the weak political strength of the poor reduces the effectiveness of decentralized programmers since, under these conditions, elites are able to 'capture' funds intended for the poor.
This paper argues that the effect of administrative decentralization of poverty programmers and local public goods on the magnitude of benefits to the poor depends not Just on their political strength but also on the incentives the non-poor have to improve the welfare of the poor. The design of policy pays insufficient attention to such incentive issues. Empirical analysis provides support for this belief. The regression analysis of the paper reveals that welfare receipts affect the labor supply decisions of the poor and that the implementation of welfare programmers under control of village governments takes these effects into account. Present Euphoria for rapid economic development has created enormous pressure on Indian's natural resources. Forests are subjected to rapid degradation due to growing demand for forest-based inputs for industrial use. Rivers are becoming dumping grounds for industrial wastes, often with toxic materials. Construction of large dams is displacing millions of people from their age-old roots. The development projects are carried out for the prosperity of the poor and the marginalia; but the latter never get benefited by this. Their notion of development is different.
They share a unique harmonious relationship with nature. Fluctuation in interest, inflation and currency rates. Foreign exchange transactions in India have become more liberalized with the Foreign Exchange Management Act, 1999 (FEM.) which came into operation as of 1st June 2000. The Reserve Bank of India (central bank of India) describes the basic functions of the Reserve Bank as to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage. Explicit targets for the reduction of the fiscal and revenue deficits as well as the ailing on government borrowing have been removed from the draft. The economy of India is the twelfth largest in the world by market exchange rates and the fourth largest in the world by GAP, measured on purchasing power parity (APP) basis. The country was under socialist-based policies for an entire generation from the sass until the sass. The economy was characterized by extensive regulation, protectionism, and public ownership, leading to pervasive corruption and slow growth.
Since 1991 , continuing economic liberalizing has moved the economy towards a market-based system. According to the India Development Report 2008 the improvement in macroeconomic stability could be due to macroeconomic policies. While the prospects of achieving high growth are good, the prospect of maintaining macroeconomic stability TTY must be rated low. The Indian economy is likely to be susceptible to periodic shocks originating from the global economy such as those related to global financial crises and volatility in crude oil prices.
Poised to become a key participant in the global economy, India is the second fastest-growing economy in the world. Many investors and corporations see enormous potential in India, from the detail potential of a growing middle class population to economic policies that promote financial globalization. Foreign direct investment has been a crucial factor for the record appreciation of the Indian rupee in recent year With the opening up of the Indian economy there has been a considerable statistical enhancement and substantial improvement in the country. Reign exchange reserves, constructive growth in the foreign trade, and rationalization of various tariffs. In addition there has also been a significant liberalizing of Indian investment abroad and relaxation f policies regulating foreign investments in India, increased access to external commercial borrowings by Indian companies and major participation by the foreign institutional investors in the domestic stock markets. Social. Cultural problems, delays or legal disputes due to local partners and suppliers. The crime rate in major cities is falling.
Police force is doing their best to make it till nil. The Central Reserve Police Force is an armed Force of the Union of India, with the basic role of striking reserve to assist the State/Union Territories in Police operations to maintain law and order and contain insurgency. Its role is that of a catalyst in maintaining law & order, and returns to barracks once this objective is achieved. The force is also being used for various police duties in various States. During the year 1999-2000 a total of 374 militants of various outfits were killed and 6981 militants were apprehended by the Force.
Besides above the Force recovered 1299 arms of various type and 51326 rounds of ammunition during this period. The Central Reserve Police Force, established under the Central Reserve Police Force Act of 1949 (66 of 1949), includes some 165,000 personnel organized into 70 battalions, including seven rapid action battalions and two women battalions. The force is lightly armed and deployable throughout the country, serving as a back-up for the State Police should situations get out of control.
Though initially created to respond to riots and civil disorder, rover time the Force has become involved in counter-insurgency operations for they have proven poorly prepared. During the colonial period, it served the interests of the British (and their European cohorts) to exaggerate the democratic character of their own societies while minimizing any socially redeeming features of society in India (and other colonized nations). Social divisions and inequities were a convenient tool in the arsenal of the colonizers.
On the one hand, tremendous tactical gains could be achieved by playing off one community against the other. An the other hand, there were also enormous psychological benefits in creating the impression that India was a land rife with uniquely abhorrent social practices that only an enlightened foreigner could attempt to reform. Indian's social ills were discussed with a contemptuous cynicism and often with a willful intent to instill a ensue to deep shame and interiorly 5. Standard of living in India is modest and is improving.
For example, rural areas of India exist with very basic (or even non-existent) medical facilities, while cities boast of world class medical establishments. Similarly, the very latest machinery may be used in some construction projects, but many construction workers work without mechanization in most projects. Technological. Local and long distance service provided throughout all regions of the country, with services primarily concentrated in the urban areas; steady improvement is taking place with the recent admission of private and private-public investors. . Recent deregulation and liberalizing of telecommunications laws and policies have prompted rapid growth; local and long distance service provided throughout all regions of the country, with services primarily concentrated in the urban areas; steady improvement is taking place with the recent admission of private and private- public investors, but combined fixed and mobile telephone density remains low at about 30 for each 100 persons nationwide and much lower for persons in rural areas; paid growth in cellular service with modest declines in fixed lines. . India is not a country most foreigners can drive in. The traffic can be chaotic and daunting, with herds of cattle often bringing all movement to a halt. The choice of driver and vehicle is of utmost importance to ensure the success of a tour. The best part is everything is easily locatable and most of the transportation services are available for others now. South Korea PEST multiplications. Real property is protected by the national government to be secure and fully owned when obtained legally.
This protects tizzies' rights to their property from businesses, government and influential individuals who wish to obtain the property through unrighteous methods. Property is clearly protected through a court backed titling system, overseen by the Korean Property Court system. Regulations on private property are stipulated in the Korean Commercial Code, which form the rules of economic activities. Utilizing the Korean Commercial Code, the domestic courts are able to enforce set rules which guide the nation's commerce. Korea maintains a moderately high income disparity among the education levels of errors.
While corporate businesses pay entry level university graduates a comparatively high wage to relatable developed nations, the minimum wage is set very low to US standards. The low minimum wage, therefore, reserves most low-end jobs for students. As an initially unexpected result, most citizens thus aspire to complete university and be corporately employed. As an end result, Korea may in fact hold significant lack of productivity due to wages set to high compared to industry standards. However, the high level of entry level wages allows generous affordability
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