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Axis Bank

Due to the radical changes brought up in the new era of Banking, General Public is becoming more and more conscious of the services and facilities the different banks are providing. Banks have also started tieing up with insurance companies and other allied services companies to fulfil the needs of their customers. The delivery channels have also been shifted from branches to net banking etc.

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Sales promotion have also been used to position the product correctly in the eyes of the customers and for product awareness to the customers.

Several tools are being used like day-to-day promotional activities like discounts, offers, loans, trade promotion, other promotional activities and so on. The project in so designed as to find out the potential customers and also bring to the knowledge about the various products and services provided by the bank. In the successive chapters we will be talking about organization. . We will also be discussing about the various products and services provided

Section 7 of the Banking Regulation Act, 1949 makes it essential for every company carrying on the business of banking in India to use as part of its name at least one of the word- bank, banker, banking or banking company. Ancient Hindu scriptures provide enough evidence of the existence of money lending business in India. Mahajans, Shroff, Sahukars, etc. were enjoyed in banking business. In the beginning of the 18th century, the East India Company set up a few commercial banks on moderns lines. In 1770, first Indian bank known as the Bank of Hindustan was started and was closed down twenty years later.

Later, the East India Company started three Presidency banks with Government participation. These were: the Bank of Calcutta (1806), the Bank of Bombay (1840) and the Bank of Madras (1843). These banks had the financial participation by the Government also. During the 18th century, some other banks were also opened by Agency Houses in Madras and Calcutta. All these banks failed. Since all the banks emerged due to Agency Houses failed, the need of banking regulation in India was seriously felt. As a result, Companies Act, 1833 was brought into force.

The impact of the Agency Houses got slowly reduced. Allahabad Bank came into existence in 1865 and Alliance Bank of Simla in 1875. The first purely Indian joint stock bank known as the Oudh Commercial Bank was set up in 1880 and the Punjab National Bank was launched in 1894. The Swadeshi movement in the country in 1906 encouraged the Indian entrepreneurs to start many new banks. There were as many as 648 commercial banks in India by the end of 1947. As many as 161 banks failed in quick succession during 1913-1914 and the people’s faith in the baking system was shaken.