Last Updated 07 Jul 2020

Analysis of Nigeria Bottling Company Value Chain.

Essay type Analysis
Words 656 (3 pages)
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Nigeria bottling company produce, sell and distribute a range of non-alcoholic beverages including four of the world’s best selling brands: Coca-Cola, Coca-Cola light, Fanta and Sprite. In addition, nbc product portfolio includes a variety of other sparkling and still beverages including: - fruit juice drinks - premium table water Nbc aim is to offer consumers a choice of beverages that meet the highest quality standards. Key Bottler of The Coca-Cola Company Coca-Cola Hellenic Group is one of the 300 bottling partners that make up the Coca-Cola System, the largest beverage distribution system in the world.

The activities of Nigerian Bottling Company Ltd play a strategically important role within the System. In Nigeria, the Coca-Cola System comprises the Nigeria Bottling Company Ltd and Coca-Cola Nigeria Limited, a subsidiary of The Coca-Cola Company. Coca-Cola Nigeria Limited is responsible for the strategic marketing, brand management, packaging strategy, consumer promotion, advertising, public relations and market research. Nigerian Bottling Company Ltd purchases the concentrates, beverage bases and syrups for producing drinks according to the franchise agreement with The Coca-Cola Company.

In addition, They are responsible for the distribution and merchandising of products, key account management, implementation of promotions and product distribution all over the Nigeria. NBC carries out corporate social responsibility programmes, consumer services and public relations In addition, nbc product portfolio includes a variety of other sparkling and still beverages including fruit juice drinks and premium table water. nbc aim is to offer consumers a choice of beverages that meet the highest quality standards.

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They work closely with there partner, The Coca-Cola Company, using their respective skills and assets to serve customers and consumers, while improving the quality of life in our communities. Nigeria Bottling Company Ltd is the only bottler in the country that produces and distributes Coca-Cola products. Strong business infrastructure.

Since 1951, NBC Ltd has been developing its operations in Nigeria, including: the recent construction of an ultra new bottling plant in the capital city of Abuja, the re-construction of Benin Plant in Edo State, the construction of effluent treatment plants -the introduction of the new durable and eco-friendly ultra glass packaging for core brands, and can packaging facilities for Coca-Cola, Fanta and Sprite. Across the Group, Coca-Cola Hellenic has invested approximately €4. 9 billion in property, plant and equipment since 2002, in order to modernize plant infrastructure and expand availability of cold drink equipment, such as coolers. Nbc corporate values is to become "The undisputed leader in every market in which we compete".

Refresh the consumers partner with the customers reward the stakeholders and enrich the lives of the local communities. At Coca-Cola Hellenic Group, they are committed to six core values, along with their behaviours which support them and shape the way they work every day. Everything starts with the values; they are the DNA of our company and are essential to our future success. Authenticity: we act with integrity, and do what is right, not just easy Excellence: we strive to amaze, with passion and speed.

Learning: we listen and have a natural curiosity to learn Caring for our people: we believe in our people, invest in them, and we empower them Performing as one: we believe in the power of working together, contributing in every occasion Winning with our customers: our customers are at the heart of everything we do. Our values are deeply embedded in our 2020 Play to Win Strategic Framework that aims to deliver every day superior value in community trust, consumer relevance, customer preference, and cost leadership.

Nbc brands they produce a quality range of sparkling, still beverages and water, including Coca-Cola, Coca-Cola Light, Eva, Fanta, Sprite, Schweppes, Limca and Five Alive. Promotions Staging promotions, together with trade partners, enables us to engage with our consumers, and to share the fun and enjoyment offered by our increasingly broad range of products and brands NBC is a company that add value to its input,which makes the organization to have a great competitive value advantage.

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