Analysis for Trine University Project

Knowledge is the most significant economic and social force of the 21st century, and higher education will see its importance and influence to grow in the coming decades. At the same time, as in other industries and sectors, extraordinary, rapid change has become a constant for institutions of higher education. This dynamic environment provides challenges and opportunities as well, which is why Trine University's Marketing 303 class has spent the last eight weeks putting together a comprehensive marketing plan process to examine a variety of marketing and enrollment issues facing Trine University outreach campuses.

Since its beginning in 1884 in Angola, Indiana, Trine University has experienced significant periods of growth and change while preparing students for career success. While this growth and change mainly took place at the University main campus, it is now entering a new phase of growth and change. This growth and change is happening with Trine University outreach campuses. Trine University mission for the outreach campuses is "to provide accessible educational opportunities that are responsive to the needs of today's diverse population and lead to meaningful careers and lifelong learning.

To accomplish our session, we have set forth the following goals: Acquire our own learning facility Higher enrollment rate Promote associates, bachelors, and master degrees to spark more interest in attending the campus Add new degrees to current programs Offer tuition discounts and incentives Make scheduling classes easier and more available Reach out to individuals and employers in the community wishing to better their education Achieve top school ranking in community To guide and later help assess the marketing plan and its effectiveness, the Marketing 303 class produced a SOOT analysis to help provide direction and serve as basis for the development of a marketing plan which promotes Trine University's outreach campuses. We hope to accomplish this by assessing what we perceive to be the University's strengths, weaknesses, opportunities, and threats related to achieving these strategies. A section with these results is presented later in the marketing plan in its entirety, but a few comments are listed below.

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Trine University views undergraduate education as central to its mission and will Marketing Plan with SOOT Analysis for Trine University Project By Stableman ensure an environment to learning excellence in order to educate a diverse body to dents to be productive, contributing members of society. To sustain Trine University's reputation of overall excellence in selected areas of graduate and professional education, resources will be focused on creating and strengthening areas of graduate study in a manner that is responsive to regional needs. To promote the recruitment, retention, and success of its students, Trine University will provide an environment rich in human diversity, with dedicated support services, in an outstanding instructional facilities.

Trine University will create an empowered group of diverse, unified, committed and motivated employees who will focus their elective skills, talents, and knowledge toward realization of the university mission and vision. Trine University believes that continuous planning and evaluation are needed to effectively chart the future of the university outreach campuses, and therefore will increase its self-assessment. Trine University will secure, allocate or redirect human, physical and financial resources in a manner that enhances the university mission and vision. The two initial targets for Trine University will be high school students and students looking to pursue their bachelor degree that already has associates.

Priority, however, will be given to high school students because we will be able to reach out to them since they will be starting their degree from fresh. Gone are the days when marketing and communication offices can control the content produced about universities. The internet has emerged as a place where users are active, co-creators of content and social networking in mainstream. Social media has surpassed e-mail as an online activity. More than ever, relevant, timely and engaging content is key in any marketing campaign. In the past year, Trine University Backbone, Twitter and Youth presence are on he rise and changing the way the students and the university are communicating.

To effectively communicate and market to existing and prospective student, Trine University must use a variety of strategies, based on the target audience communication style, and constantly re-evaluate its marketing methods and messages to meet our diverse student population. Trine currently has a student enrollment of 1,791 students per year. They are projected to grow at approximately 8. 1% per year making their enrollment 1,935 in 2013 and 2,091 in 2014. They currently have a tuition cost of $25,400. 0 per year and $1 ,600. 00 in other expenses (such as books, lab fees & other miscellaneous costs). Trine has 52. 25 million per year in annual sales and 1. 53 million in net income. Trine's tuition is higher than Harrison College and II-JPL'S but less than Indiana Wesleyan.

The organizational structure of Trine University outreach campuses will appear in its entirety in a later section; however, the following few comments will briefly summarize Marketing 303 class' ideas on a working organizational structure. We suggest a bare-bones staffing approach at this time that will allow the community ND students to feel there is a local individual they can physically call or go see in an office setting. This individual will act as a liaison between the Student Support Specialist and Trine University main campus. This will help promote the feeling that Trine University is committed to the growth of its outreach campuses.

A successful marketing plan depends upon how well a company can blend its people and get the job done. If everyone is on the same page and know what it is they are striving to accomplish, the possibilities of success, are endless. Performance of this plan must e measured, and this means standards must be developed against which performance can be evaluated. The importance of proper and timely evaluation cannot be overlooked. Communication between the business and the customer is essential for success. Customers will often try a new product "one time". If they are not pleased with the product they will look elsewhere.

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