Last Updated 07 Jul 2020

Watch Out Oyster: Amazon Accidentally Unveils Kindle Unlimited, an All-You-Can Read Book Subscription Service

Category Amazon, Kfc
Essay type Book Analysis
Words 407 (2 pages)
Views 220

When you think of ecommerce giant , a company that was founded on selling books online, offering an all-you-can-read book subscription service might seem like a no-brainer. But, so far, nada from Amazon (which, of course, sells just about anything you can think of). Instead, other companies have launched their own subscription services.

That might be about to change. With the inadvertent announcement of an all-you-can read monthly service entitled Kindle Unlimited, Amazon is poised to take aim at companies like Oyster and Scribd, who pioneered the book subscription paradigm but are likely to lose traction under the e-tail giant’s crushing weight.

, which will offer unlimited access to over 600,000 physical titles and thousands of audiobooks for a monthly fee of $9.99, appeared and then was quickly removed from yesterday -- but not before being spotted and cached on a Kindle fan forum page.

Order custom essay Watch Out Oyster: Amazon Accidentally Unveils Kindle Unlimited, an All-You-Can Read Book Subscription Service with free plagiarism report



According to the page, books on offer will include The Hunger Games series, The Lord of the Rings trilogy, Water for Elephants, The Life of Pi and other bestsellers. However, none of the big-five publishers appear to be participating just yet, Gigaom, which also was able to created by Amazon for the initiative.

The books and audiobooks, Amazon says, can be consumed on any device.

Kindle Unlimited could spell disaster for competitors Oyster and Scribd, who were early to the subscription book party but boast fewer titles. Oyster launched last year and offers a library of 500,000 books for $9.95. Scribd, founded in 2007, offers unlimited access to more than 400,000 books for $8.99 a month.


Oyster has raised a total of $17 million -- from Highland Capital Partners and existing investor the Founders Fund. Scribd has raised , with its most recent round ($13 million) back in 2011.

"Successful companies don't fear competition, but rather embrace it, learn from it and use it to continue to fuel their own innovation, which is exactly what we [intend] to continue doing," Scribd co-founder and CEO Trip Adler the The Los Angeles Times.

Adding that he was “not surprised” by Amazon’s foray into a Netflix-like business model for books, Oyster co-founder and CEO Eric Stromberg was less convinced of the venture’s potential.

"They have pivoted from transactional to subscription-based in other media,” he said -- referring to Amazon’s Prime programs for videos and music -- “and have had limited success.” 


This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

Watch Out Oyster: Amazon Accidentally Unveils Kindle Unlimited, an All-You-Can Read Book Subscription Service. (2018, Oct 06). Retrieved from

Don't let plagiarism ruin your grade

Run a free check or have your essay done for you

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer