The Role of Media in Today’s World

The role of media in today's world| (Muzna Shakeel, Karachi)| | | | | | In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, infect,it is the media which shapes our lives. The purpose of the media is to inform people about current ,new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided. The role of media has become one way of trading and marketing of products and prejudices.

The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of : 1 information 2 education 3 entertainment 4 advertising 5 correlation of parts of society Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.

Media has had a bad effect on a generation, mainly because ,youth is strongly influenced by media. Teenagers and children wish to follow the people ,who get recognized and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime! These are the things which get into Young civilian minds! The media affects people's perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as "watch dog" of political democracy.

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Through the ages,the emphasis of media on news has camouflaged. Media these days, tries to eye the news ,which could help them to sell the information that is gathered worldwide, so that they could pave a way of success and fame of their respective channels. Fm radios, newspapers, information found on net and television are the mass medias that serve to reduce the communication gap between the audience, viewers and the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted.

Unimportant and irrelevant news, that usually have no importance are given priority and due to a reason or the other ,they get onto the minds of the viewers and in this ways many a times,important political,economical and sociological news get neglected and gradually,lose their importance! No doubt,media has played significant role in making world a global village and to reduce the communication gaps amongst the people living in the far areas but unfortunately,media these days has become a COMMERCIALIZED SECTOR,eying the news which are hot and good at selling.

The goal is to gain the television rating points. I believe,if the media identifies its responsibility and work sincerely and honestly ,then it can serve as a great force in building the nation It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'.

But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know, they don't know about what to do and where to go. They don't know their collective strength. Even they don't know how to protest and what is the importance of protests. Media should portray the facts. They should not transform the reality. Education and discipline is key to progress. This is the difference between a nation and a crowd.

Media men have access to people and they have an audience. Their programs have an impact and people listen to them. That's why they are more responsible for the betterment of the society. They should work to educate the people, to help the people and to liberate the people and to empower the people Media plays a very important role in the building of a society. Media has changed the societies of world so much that we can't ignore its importance. First of all we should know what the media is. Media is a source of information or communication. Media includes sources like print media and electronic media.

Newspapers, magazines and any other form, which is written or printed, is included in print media and in electronic, media radio, television and Internet etc. are included. When there are so many channels and newspapers we cannot ignore its importance in the society. Media has lot of responsibility on its shoulders as today's society is very much influenced by the role of media. We believe in what media projects to us. We change our minds according to the information provided through it. In the past when the media was not so strong we were quite ignorant about what is happening around us.

But today we come to know very quickly what is happening around us. We have the access to all the international news channels that provide us the facts and figures. Considering this fact that media has the power to influence society, it should know its responsibility towards society. It should feel its responsibility to educate the society in a positive way. It should be giving us fair analysis and factual information Media plays a vital role in every one's life. In today's modern society media has become a part and parcel of our life. Its duty is to inform, educate and entertain.

It is considered as the 4th pillar of our society. They put their lives in danger like in times of terrorist attacks or natural calamity just to inform us about it. Media is a bridge between the governing bodies and general public. It is a powerful and flexible tool that influences the public to a great extent. Media is voice of the voiceless and a great force in building the nation The newspapers can play a very vital role in the reconstruction and regeneration of a nation by highlighting and pin-pointing the social, economic and moral evils in the society. Can be helpful in eradicating these evils from the society.

They can also start propaganda against the economic evils like short-weights and measures, smuggling. Black-marketing income tax evasion hoarding corruption and bribery. THUS the newspapers can help greatly in the nation- building activities. Newspapers provide some material for every type of interest. They give us stories, the crossword puzzles, the post page, the expert's comments on certain affairs of national and international importance. Some pages are meant for women and children as well. Newspapers also provide us information about various matters and things through advertisements.

They can help the advertisers to boost up their sale and the consumers to consume the new goods. In other words, newspapers provide a wholesome intellectual food, trade contacts and also job opportunities. It is through the newspapers, many a time that marriages are arranged, and lost things are found. People pay homage to their dead relatives through the obituary notes in the newspapers. In short, newspapers contain all what is needed and desired by every person relating to any field of life. Newspapers play manifold character in almost all fields of life and are becoming more and important day by day.

Education plays a vital role in the all round development of the society. Educated masses help in the development of a civilized society wherein they carry on their activities smoothly and hassle-free. People in a educated society communicate with each other, understand each other’s problems and provide solutions. An educated society, city, state, and country lay the foundation of a great world. Education plays the biggest role in society because without it, we wouldn't have doctors, lawyers, etc... Plus, some people who don't have education usually end up as delinquents.

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