Sunbeam Case
In 1914, the company purchased the Australian operation, and the company Cooper Engineering Co. (CE) was born. Seven years later, in 1921, the introduction of the Sunbeam brand reflected SEC's core business shift to electrical appliances. After World War II, CE changed its company name to Sunbeam Corporation and it introduced the slogan 'Best Electric Appliance Made'. The first Australian appliance, the Sunbeam misstates, was launched. Despite the fact that it cost more than an average Australians monthly wage, it was an immediate success.
Within its first 10 years on the market, the Sunbeam misstates generated sales in excess of 725 000 units. In 1 950, Sunbeam exported its appliances to New Zealand. With international exposure, the growing company needed further manufacturing capacity and it acquired a second manufacturing site in the Sydney suburb of Campsite- In 1952, with the benefit of its sustained success, the company listed on the stock exchange and became Sunbeam Corporation Limited. Expansion continued with the New Zealand operation becoming a wholly-owned subsidiary of Sunbeam Corporation Limited in 1960.
Today, Sunbeam is owned by the United States company, GUT Holdings Limited, a manufacturer of pumps, filters and security products. GOD's acquired Sunbeam in 1996. After catering for predominately female needs, it was the male population's turn to benefit from Sunbeam's innovations. The electric shaver-?asseverates-?was introduced to the market. Despite heavy international competition, Asseverates became a market leader shortly after its launch. The appliance revolution continued to penetrate he Australian market. Consumers were introduced to the pop-up toaster, the electric affray, and the dry iron.
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Over the years, models were replaced and the Toastmasters was introduced in 1960. In 1972 Sunbeam sold more than 1 million products. By 1973, Sunbeam had sold 3. 5 million affrays, one for every three Australians. Aiming to be the first in the market with product innovations, Sunbeam introduced a range of new appliances-?including an iron that featured a patented safety cut-out mechanism; the first plastic jug-style title and a fast-boil kettle, the Express kettle; the Oscar food processor; Quantum, a cordless automatic kettle; and the Toast 'N' Crumpet toaster.
Many of the new products became top sellers, and their excellence in design and function was recognized with several Australian design awards. Sunbeam realized that to maintain its competitive edge, its consumers needed more than just an innovative tangible product. The first 12-months replacement guarantee was implemented by Sunbeam across its entire product range, demonstrating Sunbeam's ointment to quality and performance.
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Sunbeam Case. (2018, Apr 16). Retrieved from https://phdessay.com/sunbeam-case/
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