This report shows my research proposal on South Korea management and how the research will be drive to succeed in this unit. A report in which will be presented the background to the study, the research problems, the aims and objectives and will finish with an outline about literature review and methodology. The Starting Point for this dissertation is a book: Ida au pays du matin calme (translate in English by Ida in the Land of the Morning Calm) by Ida Daussy (2006) . Ida Daussy is the most famous Frenchwomen in South Korea; she is already very famous on Korean TV and her book painting the South Korea in which she live for fourteen years.
Daussy paints a loving, humorous portrait of her adopted home, her bright personality coming through vividly. Explaining why she ended up in Korea of all Asian countries, she starts with a Korean idiom that means roughly, "When you are young, difficulties are worth enduring." In a section titled, "Changsu, my Korean husband," she starts with another idiom: "Thread goes where the needle goes." Daussy confesses that something vexes her on this trip to France. "Almost everybody I've met has come up to me asking, 'Isn't it frightening to live in a country where you never know when war might break out? Do you see troops on the streets every day?" This book breaks the stereotypes that some people may have about South Korea, and aroused in me a fascination for this country that seemed interesting to include in my studies
1. Background to the study
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For this Study is important to understand that the distinction between North and South Korean will be done. Only South Korean Management will be inserting in this research. South Korea is 13th economy in the world. South Korea was under Japanese rule as part of Japan's 35-year imperialist expansion (22 August 1910 to 15 August 1945). Japanese rule formally ended on 2 September 1945 with the end of the second war. Today the relations between Japan and South are full of rivalry; this former Japanese colony regards Japan as an important economic rival. After the second war, the South Korean economy grew significantly and the country was transformed into a major economy, a fully functioning modern democracy, and a regional power in Asia. If the Japanese Management style is more promoted abroad, there is, indeed, a distinction between three Asian management styles: Japanese, Chinese and Korean management. Each management is represented by a particular type of organisation:
"The large and complex networked Japanese business, known as the kaisha or in it extended forms the kieretsu. The large and complex family or clan based South Korean conglomerates or chaebols. The smaller but strongly networked and inter-connected overseas Chinese family business" T.Modern, D. Bowles (1998) Two of the most famous Chaebol is Samsung and Hyundai. The Chaebols are peculiar to Korean Management; they are large-scale enterprise organized in family owned conglomerate. "The Chaebols have led Korea's revival from a war devastated, agriculture- dominated economy into one of the most dynamic economies" M. Chen (1995).
The Korean management is also described as a decisive management, with a strong vertical hierarchy, for the communication and the power. Influenced by its culture Korean manager have a traditional respect for their senior, the seniority have a big impact in management and more precisely in promotion. In addition of this "high degree of centralisation" ("senior management which is 80% of the authority"- T.Modern, D. Bowles (1998)), there are horizontal concentration with all the functional control. With a Korea Management built on Chaebols, blood relationships have impact in management the company, "the Confucian value of filial piety is strongly emphasised in Korea; and hence primary loyalties do to one's family or clan, rather than to the state or society in general"( T.Modern, D. Bowles (1998)).
The international aspect, due to the globalisation the Korean management have to adapt itself to the international manager in the company. This confrontation between the Korean management and others management is interesting in order to understand the proper Korean management style and how it is different from other. Research problems Even if the study about Asia management is very spread on magazine, newspaper, books, essay and case study and study of economic model like the Toyota Production System or Kaisan ...etc; the Korean management is poorly promoted abroad. In general it is the Korean culture which is poorly promoted abroad.
According to a survey in 2009, which questioned 4,214 adults aged between 18 and 70 in 25 countries, foreigners associate South Korea with the following images in this particular order: technology (12 per cent), cuisine (10.7 per cent), soap operas (10.3 per cent), people (9.4 per cent), economic growth (6.2 per cent), the Korean War (5.4 per cent) and North Korea's nuclear threat (4.1 per cent).
These are the concepts that come to mind to foreigners when they heard the word South Korea. If the technology come first it is because the South Korea's mobile phone are truly appreciate Russians have the most positive image about Koreans among people in 25 countries, followed by Canadians, Saudi Arabians, Mexicans, Filipinos and Italians, according to this poll. The survey found that Koreans, meanwhile, were less popular in the United States, Japan, Germany, Hong Kong and Taiwan.
Furthermore because of the distance between the Korea and England and a financial investment reduced it will be difficult to directly go to the source in South Korea. The primary researches are complicated. However, all means possible will be put in place to meet as much as possible persons representing the South Korean Management or Korea community. As a non -Korean speaker the data which can be collected are limited to be in English, in French or Spanish as a last resort and it is not easy to found data about the main subject, a big part of the data collected until here are from the library online or outline and it is necessary to vary the source. Most of the data collected in the library are pretty old data. But this research have a subject, off the beaten track so it is more than interesting to collect data and find new.
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