Last Updated 20 Jun 2022

Sostac™ E-Marketing Plan

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What is SOSTAC™ ? The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective, as it contains all the ingredients vital for the perfect marketing plan. Whether a blue chip, like IBM and BT, or small business, professionals who discover SOSTAC Planning System embrace it for life. This method will help you to create, write and develop your marketing plan by breaking down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control. How does it work on B2B company e-marketing plan? 1.

Situation analysis Internal audits Current internet marketing audit (business, marketing and internet marketing effectiveness) Audience composition and characteristics Reach of web site, contribution to sales and profitability Suitability of resources to deliver online services in face of competition External audits Marco-economic environment Micro-environment C new marketplace structures, predicted customer activity Competition C threats from existing rivals, new companies and intermediaries Assess opportunities and threats (SWOT analysis) Markets and product positioning

Methods of creation of digital value and detailed statement of customer value poposition 2. Objective analysis corporate objectives of online marketing detailed objective; tangileb and intangible benefits online value promotion 3. Strategy definition investment and commitment to online channels market and product positioning target market strategies C statement of prioritized segments, new segments, online value proposition and differential advantage, significance of non-customer audiences? Change management strategy 4. Tactics Product. Promotion Price Place People 5. Actions Specify

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Tasks Resource Partnering and outsourcing Budget including cost for development, promotion and maintenance Staff Implement Risk assessment Legal issues Team organization and responsibilities Development and maintenance process 6. Control Identify a measurement process and metrics covering: Business contribution (channel profitability C revenue, costs, return on investment) Marketing effectiveness (channel outcomes C leads, sales, conversion, rate, channel satisfaction) Online marketing effectiveness (channel behavior C page impressions, visitors, repeat visits, conversion rates)

Sostac™ E-Marketing Plan essay

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What is the SOSTAC marketing planning framework?

The SOSTAC marketing planning framework is a popular digital marketing planning tool that helps businesses create effective marketing plans. The framework consists of six key stages: situation analysis, objectives, strategy, tactics, actions, and control.

How do I use SOSTAC ® for business members?

We also have an example SOSTAC ® plan for Business Members available in Word for members to update for their plans. 1. Use SOSTAC ® to review your process Before looking at how you apply SOSTAC ® at each step to create a marketing plan, my first tip is to use it to review your planning process and how you manage your marketing.

Why is SOSTAC® so popular?

Join Smart Insights as a Free Member to download our digital marketing plan template today I think SOSTAC® has become popular since it's simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan.

What is the action section of the SOSTAC® plan?

The action section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC® plan to realize the objectives of your digital marketing plan.

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