Furthermore, we believe that competition is unlikely to mimic the Group's distribution network or any expansions in its striation network given that the target markets of the most formidable of competition are confined to the mid-upper income earning urban population. The Group on the other hand, offers value as well as basic merchandise targeting also the mid-lower income population. Diversified offerings provide some degree of insulation from demand fluctuations, while tapping into almost every age and income segment of the market. ? Furthermore, the Group caters to only one geographical market according it with a single focus on catering to the preferences of Malaysian. Large international brands, on the other hand, are unlikely to incur additional localization costs given that Malaysia is a relatively small market in their global portfolio. Learn also BlackBerry SWOT
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SWOT for Padini Swot Analysis is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations.
Based on the financial analysis, the current ratio of Padini is unsteady over the 3 years but the ratio is maintaining below 1.00 over the 3 years which means that the management controlled the assets and liabilities very well to prevent cash squeeze problem and unable to settle the current liabilities when the event of liquidation
Padini Holding Berhad is not only selling single product, but also contain a few different brands of clothing products. For example, Padini Holding Berhad is included Vincci, SEED, Mikihouse and etc (The fifth person, 2017). That’s why Padini Holding Berhad almost covers the clothing market in Malaysia for low and medium income consumer.
SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing.
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