Furthermore, we believe that competition is unlikely to mimic the Group's distribution network or any expansions in its striation network given that the target markets of the most formidable of competition are confined to the mid-upper income earning urban population. The Group on the other hand, offers value as well as basic merchandise targeting also the mid-lower income population. Diversified offerings provide some degree of insulation from demand fluctuations, while tapping into almost every age and income segment of the market. ? Furthermore, the Group caters to only one geographical market according it with a single focus on catering to the preferences of Malaysian. Large international brands, on the other hand, are unlikely to incur additional localization costs given that Malaysia is a relatively small market in their global portfolio. Learn also BlackBerry SWOT
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