Changes in the business environment are inevitable. This is because the global financial market can change thus affecting prices in the economy as well as the industry.
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Implications for Globalcast
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Globalcast was one of the important worldwide suppliers therefore the customers said that it would be good for the company to establish themselves in the same regions. If Globalcast established them in those regions, they will be close to their suppliers on the site and they would have benefited from ongoing business and growth. “Proximity to the customer is necessary for business growth (Gill, 2006, 17). ” Forecasts were done and partnerships were to be developed where the Globalcast was the main supplier to the customers. The trend for customers’ products to be of globally standard designs was another change.
This meant that the customers would purchase components for their companies from any supplier in the world since after all the products were similar in terms of quality. The aim of such measures was to restrict the number of suppliers by limiting the business activities of those who did not meet the set standards (Best, Langston and De Valence, 2003, 292). “Moreover, this initiative would enhance the stabilisation of prices as well as keeping them low (Grant, 2005, 24). ” This move led to a new set of problems for Globalcast. There costs were influenced by the variability of labour and also the overhead costs.
The selling prices had also been influenced by the prevailing economic conditions in the individual countries but the costs of production had never been informed to their customers. This move gave the customers an alternative to look for the lowest priced products. Another major change in the market was that the customers wanted suppliers to do more assembly work. This would entail complex purchasing, assembly and testing of major sub-assemblies. These valued added activities are aimed at offering extra services that relieve the clients of time and excess costs (Barrar and Gervais, 2006, 305).
This meant that Globalcast needed to invest in more equipments and support systems. Customers knew the suppliers they wanted to deal with and those who incorporated such procedures into their system would benefit more. This would take 12 weeks to deliver the products to the customer but satisfying client needs would be a boost for the businesses. Other than the costs involved; this type of initiative would be beneficial to the business as it would bring in approximately 10 times the profit for a simple moulded part.
Globalcast in trying to keep up with the global standard designs, the company’s General Manger tried to sustain the profitability of the business by buying components from other company sites and increasing their revenue before selling to their customers. But this strategy was already known to the customers. The company also engaged itself in assembling products for its customers so that they could benefit from the extra revenue they would get which will in turn cancel with the investment costs of the new equipment
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