Dell Mission Statement Evaluation Customers: (8/10)@ - Delivering the best customer experience in markets we serve. - Flexible customization capability Products Services: (7/10)@ -Highest quality -Best-in-class service and support Markets: (9/10)@ - Competitive pricing - Dell has acquired a large amount of the U.
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. - Products are now also sold in Wal-Mart, Staples, and other retail outlets. Growth: (8/10)@ * 2012 Total Revenue : USD$ 63. 7 billion Profitability: (9/10)@ - Financial stability - Dell reportedly earned $1 million per day in revenue from transmitting messages about sales and discounts to its Twitter followers. Employees: (9/10)@ - 103,300 employees - Individual and company accountability Public Image: (8/10)@ - Superior corporate citizenship - To build customer intimacy and loyalty, Dell leverages its customers' knowledge of their own unmet needs. Dell's brand image was and is shaped by customer feedback. Technology: (7/10)@ -Leading technology Dell strives to produce the most technologically advanced products to make life and work easier and more enjoyable. Philosophy: (9/10)@ * We started the company by building to the customer's order... we didn't do it because we saw some massive paradigm in the future. Basically, we just didn't have any capital. - Sometimes you just have to belly up to the bar and take a chance. We made some mistakes, but we also had the strength to work our way out
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