An Analysis of the Three Components of Persuasive Communication: The Who, What and Whom

Category: Communication
Last Updated: 03 May 2023
Essay type: Persuasive
Pages: 3 Views: 103
Table of contents


Persuasive communications are like conventional communications where there is a sender, the message and the receiver of the message (Austen, 2009). The three components of communication message have different characteristics that make the unique in the process of persuasion. The main purpose of this paper is to analyze the three components of the persuasion communication. They include the who (sender), the what (Message) and to whom (the recipient).

Three Parts of Persuasion

Order custom essay An Analysis of the Three Components of Persuasive Communication: The Who, What and Whom with free plagiarism report

feat icon 450+ experts on 30 subjects feat icon Starting from 3 hours delivery
Get Essay Help


In a persuasion communication, this is the person who initiates the process of persuasion. They are people who exhibit unique characteristics. The first characteristic of people who are persuasive is that they believe in themselves and what they are doing. They have to believe in themselves and what they are trying to persuade us to believe. Persuaders are also people who are enthusiastic because they communicate what they have with a lot passion. Lastly, persuaders are people who have the capacity to put themselves in the shoes of those they are communicating to.

In terms of the credibility of the persuader, there are a number of factors that determine whether people receiving the message from the persuader will be able to get the message and be convinced or not. Physical attractiveness and the likeability of the person that is presenting the information are some of the factors that will determine whether people will positively respond to the message (West, 2005. People tend to respond positively to people who are attractive and likeable because we tend to believe that whatever they might be passing across is as good as themselves. The response that those who look angry and unattractive will get includes being booed.

The What

The message that the persuader is communicating to those who are receiving it matters a lot as to whether they will be able to believe it or not. The message needs to be structured in a manner that will make its recipients to believe it or not. The correct choice of words is the first fact that will determine as to whether recipients will accept and be persuaded about the message brought to them by the persuader. People like hearing what will make them happy and solve part of their problems and the message by the persuader needs to directly target this in order to drive his point home (Barnard &Austen, 2008). The emotion that the persuader uses while communicating to the audience that is around him or her will also influence the way people respond to the message that they receive. The framing, rational appeal and narrative that is used in the presentation this message matters a lot as to whether people will accept it or not. Sleeper effect refers to a situation where a message that is highly persuasive is paired with a cue that is discounting cue to make it highly persuasive than it was initially.

To Whom

In terms of where the message has been directed, different audiences tend to receive different information in a different manner. Research has shown that same tactics when employed to deliver message to different audiences elicit different reactions in people. There are a number of things that determine the way an audience will be able receive the message that is directed towards them (Keynes, 2003). The level of education of the audience that you might be trying to persuade together with their preferences is some of the factors that will determine whether the audience will be persuaded or not.

In conclusion, the process of persuasion involves communicating to the audience a number of things in order to make them believe in what you are trying to tell them. Like a communication channel, there are three components that are involved in the process of persuasion. There is the sender of information who is the persuader, the information which is message that the persuader is being conveyed to the reader. The audience that receives the persuasion is convinced depending on number factors of on the side of the persuader, the message and the audience itself.

Cite this Page

An Analysis of the Three Components of Persuasive Communication: The Who, What and Whom. (2023, May 01). Retrieved from

Don't let plagiarism ruin your grade

Run a free check or have your essay done for you

plagiarism ruin image

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer