Last Updated 06 Jul 2020

AMITY ASSIGNMENT-MARKETING MANAGEMENT

Category Marketing
Essay type Assignment
Words 1213 (4 pages)
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MARKETING MANAGEMENT
Assignment A

Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept.

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2 .Explain the various factors influencing a company’s marketing strategy with the help of suitable examples.

3 . What is marketing research? Discuss the marketing research process with the help of an example. Briefly explain the different sources of data.

4 .What do you mean by productivity analysis? Differentiate between productivity analysis and profitability analysis. What are the different steps in the direct and indirect approaches to marketing budgeting?

5 .What do you mean by media scheduling? Explain the procedure for evaluating advertising programes with the help of suitable examples.

6 .Define sales promotion and discuss the different elements of promotion-mix with the help of suitable examples.

7 .Discuss the marketing plan for a consumer product of your choice and briefly explain the marketing planning process. 8 .Write short notes on any three of the following

a) Relative Market Potential
b) Competitive Parity Analysis
c) Basic Elements of a Marketing Strategy
d) Product Life Cycle
e) Market Segmentation

Assignment B
Case Detail :

Please read the case study given below and answer questions given at the end.

CASE STUDY
Market Segmentation—Man’s Fairness

The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year. The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is "male grooming") products, particularly driven by a desire to look as fair as the fairer SEX.

ABC Company recently launched 'GROOM PLUS' the first men's fairness cream and claims that the market feedback is highly positive and encouraging. It is now planning an extension of "GROOM PLUS" to products Iike bleaches, shaving creams, Lotions etc. Hitherto men used fairness cream /bleach that were available in parlour packs. Subsequent research showed that men prefer bleach of their own with its own fragrance and specific skin type formulations, especially branded ones.

1.

Suggest bases for segmentation of market for Groom Plus products 2.
Discuss the importance of packaging in marketing of the above Product range.

3.Suggest a suitable Promotion-Mix for creating awareness of the above range of products.

Assignment C
Question No. 1
Marks - 10

The selling concept focuses on -

Options

Products

Customer needs

Markets

None of the above

market means -

Options

The set of actual and potential sellers of a product

The set of actual and potential buyers of a product

Both buyers and sellers

None of the above
Question No. 4
Marks - 10

Marketing-mix elements are -

Options

Product, Price, Place and customers

Product, Price, Place and Promotion

Product, Price, Place and Physical Distribution

Both (b) and (c)

Question No. 5
Marks - 10

Diversification means -

Options

A strategy for company growth by starting up or acquiring businesses outside the company’s current products and markets.

A stage for company growth and starting up or acquiring other companies and their products

A unit which deals in many products and services

Both (b) and (c)

Question No. 6
Marks - 10

SBU stands for -

Options

State Bank of Uttaranchal

Strategic Business Unit

Semi Brand Units

None of the above

Question No. 7
Marks - 10

Market segmentation is -

Options

The process of classifying customers’ intro groups, each with different needs, characteristics or behaviors.

The process of classifying the markets into groups, each with same needs and characteristics

The process of making the dealers and distributors happy about the products

None of the above

Question No. 8
Marks - 10

Strategic control means -

Options

A critical review of the company’s overall production effectiveness

A critical review of the company’s overall financial effectiveness

A critical review of the company’s overall marketing effectiveness

None of the above

Question No. 9
Marks - 10

Changes in income is -

Options

An economic environment factor

A political environment factor

A socio-cultural environment factor

Both (b) and (c)

Question No. 10
Marks - 10

Status is -

Options

The general life-style given by the society

The general esteem given to a role by society

The symbol in the market

None of the above

uestion No. 11
Marks - 10

The first step in strategic planning is -

Options

Defining the company mission

Designing the marketing programs

Designing the Business Portfolio

None of the above

Question No. 12
Marks - 10

The 4Cs in the marketing-mix tactical tool kit are -

Options

Customer, cost, convenience and curve

Customer, cost, convenience and coverage

Customer, cost, convenience and communication

None of the above

Question No. 13
Marks - 10

Promotion-mix elements are -

Options

Price, advertising, publicity and sales promotion

Advertising, personal selling, sales promotion and publicity

Personal selling, strategy, advertising and publicity

Both (a) and (c)

Question No. 14
Marks - 10

Marketing productivity audit includes -

Options

Products, price and distribution analysis

Profitability analysis and cost-effectiveness analysis

Advertising and sales force analysis

Both (a) and (c)

Question No. 15
Marks - 10

Demography is -

Options

The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics

The study of the marketing plans

The study of all the activities in the organization

None of the above

Question No. 16
Marks - 10

A sample is a -

Options

Segment of the area in the market

Segment of the population selected to represent the population as a whole

Part of the data

Both (a) and (c)

The two types of sales forecasts are -

Options

Industry and the market sales forecasts

Industry and the price forecasts

Industry and the company sales forecasts

None of the above

PVCM stands for -

Options

Percentage and value cost margin

Percentage-variable contribution margin

Percentage-value cost margin

Both (a) and (c)

Inventory turnover is -

Options

Gross margin/price

Sales/cost

Sales/average value of inventory

Both (a) and (b)

t
The product is now more widely known and the sales grow rapidly is the stage of-

Options

Introduction stage

Maturity stage

Growth stage

Decline stage
The 4 stages in the PLC are -

Options

Growth, introduction, maturity and new

Introduction, growth, maturity and decline

Introduction, decline, new product, growth

Both (a) and (c)

The new product development process starts with -

Options

Screening

Idea generation

Product development

None of the above

The process of creating and developing product specifications that optimize the function, value and appearance of a product is -

Options

Product design

Market design

Industrial design

None of the above

Setting a price at or near competitive levels is -

Options

Penetration pricing

Parity pricing

Competition pricing

Both (a) and (c)

Question No. 25
Marks - 10

In advertising, GRP stands for -

Options

Grand rating points

Growth rating points

Gross rating points

None of the above

Inventory cost is -

Options

Annual sales/inventory turnover X inventory carrying cost

Total sales/inventory carrying cost

Total cost/annual cost

Both (b) and (c)

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization is -

Options

Market research

Marketing research

Product research

Both (a) and (c)

In collecting primary data, the two main research instruments are -

Options

Mechanical devices and the telephonic conversation

Questionnaire and the mechanical device

Questionnaire and the telephonic conversation

None of the above

Question No. 29
Marks - 10

VMS stands for -

Options

Vertical marketing system

Vertical management system

Value marketing system

Vertical measuring system

A descriptive thought that a person has about something is called

Options

Idea

Belief

Value

Description

The collection of businesses and products that make-up the company is -

Options

Product portfolio

Business portfolio

Market portfolio

Both (a) and (c)

wo or more outlets that are commonly owned and controlled are -

Options

Business stores

Chain stores

Products

None of the above

The practice of using the established brand names of two different companies on the same product is -

Options

Branding

Re-branding

Co-branding

None of the above

The set of basic values, perceptions, wants and behaviors learned by a member of society from family and other important institutions is known as -

Options

Culture

Sub-culture

Attitude

None of the above

The total combines customer lifetime values of all of the company’s customers is called -

Options

Product equity

Customer equity

Market equity

Both (a) and (c)

Question No. 36
Marks - 10

CRM stands for -

Options

Cost recovery management

Customer role in management

Customer relationship management

None of the above

Adding a standard markup to the cost of the product is -

Options

Differentiated pricing

Cost-plus pricing

Cost only pricing

None of the above

Human wants that are backed by buying power are called -

Options

Products

Demands

Markets

Both (a) and (c)

Stocking the product in as many outlets as possible is called -

Options

Extensive distribution

Inclusive distribution

Intensive distribution

None of the above

In marketing, MIS stands for -

Options

Management information system

Marketing information system

Market idea system

Major information system

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AMITY ASSIGNMENT-MARKETING MANAGEMENT. (2018, Apr 03). Retrieved from https://phdessay.com/amity-assignment-marketing-management/

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