SWOT Analysis – Adidas

Capital:

The company revenue for 2009 was listed at 10. 38 billion and for 2008 figure at ?¬10. 80 billion. As a Group, AIDS target leading market positions in all markets where they compete. With almost 180 subsidiaries worldwide, they have priorities investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. As a Group, we target leading market positions in all markets where we compete.

However, with almost 180 subsidiaries worldwide, we have priorities our investments based on those markets which offer the best medium- to long-term growth and profitability opportunities. In this respect, we continue to place a considerable emphasis on expanding our activities in the emerging markets, particularly China and Russia. No matter in which market we operate, we recognize that consumer buying behavior and the retail landscape are unique. Therefore, to fully exploit market opportunities, we tailor our distribution strategy to present our brands to the consumer in the most impacting way.

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This is achieved by following a distinctive channel approach. We strive to provide our customers with superior service to secure prime shelf space for our brands while continuing our commitment to building a strategic competency in own retail and e-commerce. Minimize paragraph Goals: Aids vision is to enhance social and environmental performance in the company and the supply chain, thereby improving the lives of the people making their products. It strives to be the global leader in the sporting goods industry.

Company profile:

Purpose:

AIDS is a major German-based sports apparel manufacturer and parent company of the Aids Group, which consists of the robber sportswear company Taylor- made aids golf company, and rocket. Besides sports footwear, the company also produces other products such as bags, shirts, watches, aware and other sports and soot - aids By carbonaceous Europe and the second biggest sportswear manufacturer in the world . For over 80 years the aids Group has been part of the world of sports offering sports footwear, apparel and accessories.

Today, the aids Group is a global leader in the sporting goods industry and offers a broad category of products.

Objectives:

The key objectives were to reinforce aids position as an innovator and genealogically strong marketer world wide. They utilized the 36 phone to connect with the football-mad populous. Orientation of top managers:

Values:

The aids group were: Consumer focused Innovative and are design leaders Global organization Committed to continuous strengthening brands and products Dedicated to consistently delivering financial results... Attitudes: Consumers needs choice.

Attitudes:

Consumers needs choice.

Whether it is the athlete or the casual consumer searching for the next fashion trend, aids is focusing to develop and create experiences that engage consumers in long-lasting relationships with their brands.

Preference:

Speed is the key to overcome competition. They are committed to meet the full range of customer and consumer needs which is most preferred, by ensuring product availability in the correct size and color, providing technical innovations, latest fashion product to the highest quality standards. Speed and agility are key to outpacing the competition.

We are committed to meeting the full range of customer and consumer needs by ensuring product availability in the correct size and color, providing game-changing technical innovations and also the latest high-end fashion reduce to the highest quality standards. We strive to shorten creation and production lead times by continuously improving our infrastructure, processes and systems. By sharing information from point of sale to source and vice versa, we strive to connect and more closely integrate the various elements of our supply chain, to enable quick reaction to changing consumer trends.

To this end, we focus on building maximum flexibility. While leveraging the efficiency of common infrastructure and processes, the Group strives to provide tailored solutions for all our business models, be it the wholesale or retail channels, or the performance- oriented or style-oriented businesses. Minimize paragraph Direction of the company: Aids is directed towards continuously strengthening their brands and products to improve the competitive position and financial performance. To become the global market leader in sporting good industry is their objective.

Minimize paragraph Direction of the company:

Aids is directed towards continuously strengthening their brands and products to improve the competitive position and financial performance. To become the global market leader in sporting good industry is their objective.

Alternative strategies:

Aids mission is to be the leading sports brand in the world, to achieve this, the athletes. It allows aids to exploit market opportunities,satisfy multiple consumer deeds from various angles. Let also reduces risks from one sector.

Evaluation choice of strategies:

In 2009, the aids Group identified their alternatives and took the strategic decision to move from a single brand structure to a functional multi-brand structure for aids and Rebook brands. This led to the creation off Global Sales and increased the global image which helped them achieve their goal to become the global market leader.

Medium & short range planning:

Aids aims at achieving the market leader position globally. It indulges into number of activities to promote its brand value. They develop strategies to achieve their short term objective of competing their rivals and long term goal of being the global market leader. Aids commitment to innovation differentiate it from its competitors. SOOT & -rows ANALYSIS OF AIDS SOOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats inside a company. It identifies the internal and external

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