The Online Dating Story of a Data Analyst in How I Hacked Online Dating

The TED talk, How I Hacked Online Dating, was an informative and extremely funny speech about the real world applications of data analysis. Amy Webb, the speaker, is a digital strategist who was an award winning reporter for Newsweek and the Wall Street Journal, and currently is the head of a digital strategy house called Webbmedia Group. On October 2, 2013 she gave a speech at the TED conference center. The speech she gave was her personal story of how she began using an online dating website and how she used her skills as a data analyst to improve her chances of success.

She then wrote a book called Data: A Love Story, which she summaries in this speech. The audience that was intended for this speech was anyone who is currently attempting to find love through online dating, anyone who is interested in data and data analysis, and anyone who has read Amy Webb's book. As the modern world becomes more and more digital, a greater number of single people have begun to try to meet people through online dating. This means that the topic of this is extremely relevant to a large number of people already, and that group is growing every day. It would also be easy for the audience to understand as the speech had a very clear purpose.

Amy Webb's speech conveyed a very clear general purpose, which overall was to help people who were interested in online dating. It appears that her more specific purpose was to tell people how to a better job of online dating by using data analysis in this real world application. This would prove to the audience that they could use data analysis in many real world situations in their everyday lives. The only weak point in her delivery was not making this clear from the beginning of the speech. Once you have listened to the whole thing and look back, it is easy to understand the purpose of the speech. However, if you were only to watch the first five minutes of the talk, the purpose may not be very clear. The thesis of How I Hacked Online Dating is to inform people how they can use data analysis to improve their chances of finding the right partner through online dating.

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As the speech goes on, the main points of the talk become more evident. First that you have a better chance at finding someone you are attracted to who may be interested in forming a romantic relationship with, if you are actively looking for them in a database full of people who are interested in the same thing. This course of action is much more likely to succeed than just bumping into someone in the middle of the street and realizing that they are the so called one they have been searching for. Another point the talk was trying to convey was to study other people's profiles to see whom you may be more interested in and seek them out. The final point was to analyze the completion, to see you else want to go out with the people whose profiles you like and see what the main commonalities they had with each other and the main differences between their profiles and yours.

By taking the audience through her own personal story of the process, the presentation of the main points of the talk feel more like a conversation than a lecture on data analysis. It also allowed the audience to further identify with the speaker, considering her to be one of them and able to relate to their situation. This implies that Amy Webb did attempt to make the speech more audience centered and succeeded.

Several language devices were implemented throughout the speech. For example she never used extremely sophisticated words, instead using simple words in correct way. This use of language ensured that everyone who saw this speech would understand it, making it appealing to the common man. Amy Webb also used her words correctly and concise, showing that she was well educated and therefore was more likely to be considered credible to those.

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