Last Updated 20 Jun 2022

Swot: Brand and Dove Conditioner Shampoo

Category Advertising, Dove
Words 293 (1 page)
476 views

Strengths

Dove conditioner shampoo varieties are products of the Dove Company. However, Unilever is the parent company of Dove products. As well know, Unilever is a Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Therefore, Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands with Unilever’s other products portfolio such as; Lipton teas, Slim-fast, Ben and Jerry's ice-cream. Thus, it is good for establishing and promoting brand prestige and getting numbers of commercial partners, economic aids and resources.

As the brand has grown, so has the investment in advertising. Dove regularly uses magazine advertising to place itself at the heart of the beauty arena, specially its conditioner and shampoo products. Dove’s use of magazines in the marketing strategy has gone far beyond regular display advertising to promotions. Additionally, Dove consistently uses magazines as the lead medium in a number of multi-channel, short-term, product-focused projects. On the other hands, over one million consumers visited Dove’s website to know conditioner and shampoo products in August 2009.

Order custom essay Swot: Brand and Dove Conditioner Shampoo with free plagiarism report

GET ORIGINAL PAPER

It shows that the promotion of Dove conditioner and shampoo products on the Internet is also successful and accepted. The conditioner and shampoo products of Dove are not completely single products. When a shampoo product is sold, a conditioner product can be promoted and sold with a favorable price, and vice versa. Or promote and sell them two products together with special packaging.

Weakness

Shampoo and conditioner product development has followed movements in fashion, adding value to the sector, but this market has also been affected by changes in the wider economy. The data shows that there are many brands in hair care market, and Dove conditioner and shampoo...

Swot: Brand and Dove Conditioner Shampoo essay

This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

Swot: Brand and Dove Conditioner Shampoo. (2016, Aug 21). Retrieved from https://phdessay.com/swot-brand-and-dove-conditioner-shampoo/

Don't let plagiarism ruin your grade

Run a free check or have your essay done for you

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer