Mass Media Today

The role of mass media

The term mass media refers to the channels of communication (media) that exist to reach a large public audience (the mass of the population). Mass media includes newspapers, magazines, television, radio, and more recently, the Internet. It (informs people about events that they would otherwise know little about. Mass media communication is usually rapid because the media will report an important event as quickly as possible after it happens.

In fact, some television reporting is live /laiv/; that is, the viewers can see the events as they happen. (It is also transient; that is, the focus on one event doesn't last long. This is captured in the expression "there is nothing as old as yesterday's news. " How to define: Lower-carbon release refers to …the emission with a lowered level of carbon carbon –dioxide. Lower-carbon release means that the emission is of a lowered level of carbon carbon –dioxide. Lower-carbon release stands for the emission with a lowered level of carbon monoxide or carbon –dioxide. Friendship refers to mutual understanding, assisting, encouraging and sharing.

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Selfishness

Selflessness stands for sharing, giving and tolerating. Protecting the celebrities’ privacy means not to publicize their personal affairs without permission. Include ( a way of raising examplesInclude v ((Exclude v. Including prep. ( like , such as, for instance/example Inclusive adj. +ly Exclusive adj. +lyextraordinary, outstanding, only Inform sb.

Of/about sth. =tell sb. Sth. The weather forecast reported /informed people of /about the possibility of a sand storm. The earthquake institute did not inform people in YUSHU about the possibility of the disaster. The government, through the media, informs the public/mass about the updated laws, decrees and regulations. The government informs the public/mass about the updated laws, decrees and regulations by/via the media.

With the exposure to the sun, the skin is easy to get brown. The skin is easy to get bronze when it is exposed to the sun. With the exposure to the media, the celebrities are more likely to feel the loss of security.The celebrities are more likely to feel the loss of security when they are exposed to the media. With the exposure to the son without the protection of ozone layer, the temperature of the earth is easy to grow considerably.

The mass media is an important part of life in the United States and most Americans are exposed to the media daily in the Ell in of print, sound waves, and pictures. Over 55 million newspapers are circulated each day. There are over five radios per household, and it is estimated that radio reaches 77 percent of people over the age of 12 every day. The radio listening time for those over 12 is more than three hours each day. Most households also have two or more television sets, with a total viewing time of about seven hours per day. The amount of time that people spend in front of their television sets varies with age, gender, and education, but on average it amounts to three to four hours a day.

While most of us make use of some form of the media on a daily basis, we may not think about the functions or purposes the media serves in our society.One important function is entertainment. On television, in particular, the variety of entertainment programs is extensive, ranging from soap operas, to comedy, to talk shows, to sports. Even advertising, where the main purpose is to sell things to the public, may sometimes be seen as entertainment. Make use of sth. / (make full/sufficient use of sth. We have to make full use of time for better score.

Media plays various and distinctive functions in social life

One important function can be entertainment. A further function of the mass media appears to be that of socialization. Another function is education. A quick look through a television or radio guide will reveal many programs with an educational focus. These include documentaries on a wide range of topics such as animal behavior, geography, history, or art. They also include a wide variety of instructional programs such as cooking, home decorating, or investing. Some children's programs are also educational, teaching children to count or recognize words, or introducing them to different societies and cultures.

TV programs: documentary, drama, tragedy, comedy, talk show, catastrophe, fiction, love, action/marshal / A wide range of sth. —a great/wide variety of sth. = a wide assortment of sth. = all sorts/kinds of …

Pre-caution—measures taken before the occurrence Protection Prevent Approach v. Intermittent ( internal The media can provide important community information in the form of warnings. For example, the media can warn of the danger of an approaching /coming hurricane or tornado.These warnings provide up-to-the-minute/update/latest information on the location of the bad weather and alert people to take the necessary precautions.

Without such warnings there would be a greater danger of loss of life and property. Warnings may also be given for other hazards such as air or water pollution. Periodically/ intermittently , the media raises questions about water quality, suggesting that the water we drink is not safe. How much these water scares are motivated/encouraged/ pushed ahead by commercial interests is unknown. However, bottled water is a 2-billion-dollar business and growing.In the form of Please submit your application in a written form. Warn sb.

Socialize sb. Into… I tend to socialize myself into a well-behaved, better-educated and brilliantly-dressed gentleman. Deliberately—on purpose That car deliberately ran over the grassland. Propaganda/ propagandize Amazing—fantastic –crazy Alien—of a foreign …Alienation In response to… == as a reaction to sth. /sb. China promised to reduce her emission of carbon dioxide by 40 percent by 2020 in response to UN’s appeal. Circumstance==condition=situation It is really difficult to realize conducting electricity under the circumstance of super low temperature.

In addition to these functions, the media has an important role in shaping our beliefs. Sometimes information contained in the media is deliberately presented in such a way that it encourages us to believe certain things or to form certain opinions. This practice is referred to as propaganda. When we think of propaganda, we usually think of political forces, but commercial interests may also use the media to propagandize. Advertisements, for example, encourage us to believe that certain products will change our lives in amazing ways. The media can also influence what we believe is possible. For example, 43 percent of American adults believe that UFOs (Unidentified Flying Objects) may be space vehicles from another planet, and most Americans think that alien visitors would be like E. T. from the movie by Steven Spielberg. TV and movies are likely to be responsible for these views (Miller 1987). A further function of the mass media is that of socialization.

This is 7 the process by which a society transmits cultural values about what is appropriate behavior to its members. People may be socialized into behaving in certain ways in response to a personal problem, because they have frequently seen others on the news or in soap operas behaving that way in similar circumstances. Finally, for some people the media offers companionship/friendship.

China spent five years on this item. The government spent 5 billion building this bridge.Occasional==unplanned Regular==planned Devote … to Contribute … to Dedicate … to We should devote, contribute and dedicate ourselves to our commitments. Commitment = responsibility and obligation Commercial==business=merchant What's on commercial television? The content of commercial television tends to follow a pattern. Early morning programs consist of news, interviews, and occasional movie reviews. Mid-morning programs usually include more talk shows, with some exercise and re-run shows. The early afternoon is devoted to "soaps," while late afternoon programming is mainly re-runs of old programs.

There is evening news, and then from 8 p. m. to 11 p. m. is prime-time television with movies, situation comedies, and specials. There is usually late news followed by late-night talk shows, entertainment shows and movie re-runs. Scattered throughout the week are televised sporting events.

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