Maruti Suzuki Company Profile

Category: Cars, Company
Last Updated: 26 Mar 2023
Pages: 4 Views: 540

Organisational Profile of Maruti Suzuki About us - Maruti Suzuki India Limited (MSIL, formerly named Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company's two manufacturing facilities are located at Gurgaon and Manesar, south of New Delhi. Recently, the company has announced a further investment of Rs 1,700 crore (Rs 17 billion) for enhancing the production capacity by 250,000 units annually. The CAGR over two years is 27% for net sales.

Nature of the Company Ownership – Maruti Suzuki India Ltd. Is a public limited company and is listed on Bombay Stock Exchange Limited and National Stock Exchange Limited. SMC is the majority shareholder with 54. 21% equity stake in the company. We continue on our journey, uninterrupted and without distraction, avoiding complacence and flamboyance, to explore newer frontiers, strengthen and expand partnerships, connect with the layers and layers of a still larger world and embed ourselves deeper in the lives of people. Success Mantra -

Success in this business, we said, asks for “Stamina and Patience, Order and Creativity, Skills hard and soft and it needs all of them to Co-exist in the Right Proportion. ” We follow the natural low of 3G – Give is the route to Get and Grow.

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India's Most Trusted Brand 2009: The Economic times Maruti Suzuki has been ranked Indian most Trusted Brand by India's leading Business newspaper The Economic Times. This prestigious accolade comes alongside company's 10-year long pole position in customer satisfaction surveys.

2000-2009: JD Power Customer Satisfaction Index Award – India The biggest draw for the past ten years has been the award for highest recognition by the customer. In 2009-10 again, for the tenth consecutive time, Maruti Suzuki ranked the highest in JD Power Customer Satisfaction Index.

Other Accolades During 2009-10, the company, its products and services received reputed awards and accolades instituted by independent expert groups, media houses and research agencies.

The company has a portfolio of 13 brands and over 150 variants across Maruti 800, Omni, international brands Alto, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire and the newest entrant Eeco. A product of poor quality requires repeated inspections, entails wastage in terms of repairs and replacements. "Do it right first time", is the principle followed to avoid wastage. To ensure quality, robots were devices and deployed especially where they reduced worker fatigue and were critical in delivering consistent quality. With consistent improvements in the plant the company was able to manufacture over 600,000 vehicles in 2006-07 with an installed capacity of just 350,000 vehicles per year.

Production Management System (PMS) – PMS is derived from the basic Japanese principles of 5S, 3G and 3K. Corporate Social Responsibility (CSR) concepts - Maruti Suzuki has adopted a CSR policy, which serves as a guiding tool for the management and the employees in steering Maruti Suzuki towards long term sustained growth in harmony along with the interests of the stakeholder.

The role of the CSR department is to professionalize CSR activities in Maruti Suzuki and strengthen the mechanisms involving the activities. Significant efforts have been taken to contribute to society at large, through its corporate activities, especially in the areas of Road Safety and Vocational Training. Maruti Suzuki has set up dedicated teams with requisite expertise to steer the social projects.

Environment Friendly – Fuel Efficient K-series Engine Technology Maruti Suzuki recognizes global warming and climate changes as global issues, the effects of which are of concern both for the environment and human life. The challenge faced by the society is how to meet the needs of the present, without compromising the ability of future generations to meet their own needs. Maruti Suzuki strongly believes that an investment in environment friendly products and manufacturing facilities is in the best interest of the society as well as the business.

The last 25 years of our journey has reinforced the belief that environment friendly initiatives make products more acceptable to customers and help Maruti Suzuki grow profitably in every sphere. Since Maruti Suzuki started operations, conserving environment and natural resources has been an integral part of our systems and processes. The concept of "Reduce, Reuse, Recycle" (3R's) has been our driving principle.

This three pronged strategy or the 3 R's has been promoted in all our manufacturing facilities, supply chain and logistics operations. Maruti Suzuki also follows the Philosophy of "Smaller, Fewer, Lighter, Shorter and Neater". This Philosophy has helped Maruti Suzuki in optimal utilization of resources and cost savings. True Value Outlet - Maruti True Value is India No. 1 organized pre-owned car brand. The company's service businesses include sale and purchase of pre-owned cars (True Value) and Maruti Finance.

These initiatives, besides providing total mobility solutions to customers in a convenient and transparent manner, have helped improve economic viability of the company's dealerships Exports - What do countries like Poland, Finland, Iceland, Malta, Switzerland, The Netherlands, Algeria and Italy have in common?

Maruti Suzuki cars ply on the roads of these countries, and what's more, they are soon becoming the fastest selling cars in those lands. Maruti Suzuki exports, entry-level models across the globe to over 100 countries and the focus has been to identify new markets. Some important markets include Latin America, Africa and South East Asia. The Company clocked its highest ever exports at 70,023 units, a growth of 32. 1% in the Fiscal Year 2008-09.

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Maruti Suzuki Company Profile. (2018, Aug 11). Retrieved from https://phdessay.com/maruti-suzuki-company-profile/

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