Halal Food Industry
Chief Executive Office Halal products and services are fast gaining worldwide recognition as a new benchmark for safety and quality assurance. Many of the proponents of the Halal value proposition are humble Malaysian players who have dared to venture into the global market. These players with the undying support of HDC will assist the Malaysian government in continuing to raise the standards for Halal in line with changing global trends and building on the growth and development of halal industry.
I am most grateful to Allah S. W. T. for the successful publication of the first HDC Halal Success Stories.
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This is one of many initiatives under the Capacity Building initiative, which looks at developing the local players into global champions. The purpose of this publication is to showcase Malaysian players who have notable achievements in the Halal industry. This publication will showcase success stories of selected Halal industry manufacturers with proven track record and performance resilience in both the domestic and international arena.
I take this opportunity to congratulate these players for their remarkable accomplishment and I appreciate the commitment extended to the HDC’s inaugural publication of Halal Success Stories. HDC recognizes the value and contribution extended by these elite groups of Halal manufacturers and it is our responsibilities as the leading Government halal agency to groom and develop these high achievers for the sustainable global dominance via our Halal Champion Programme. HDC’s ultimate goal is to enhance the capacity and the capabilities of the halal producers, especially the Small and Medium Entrepreneurs (SMEs).
I would like to extend my heartfelt appreciation to the Ministry of International Trade and Industry (MITI) and all the supporting agencies that have supported us in this publication of HDC Halal Success Stories. Lastly, I hope that this publication will spearhead more Halal players in pursuing similar aspiration of contributing to the national Halal economy. Dato’ Seri Jamil Bin Bidin HALAL INDUSTRY DEVELOPMENT CORPORATION VISION Position Malaysia as the global support centre for all Halal standards products and services MISSION Create value for businesses in the Global Halal Industry to benefit Malaysia’s economy
Halal is not merely a way of life – it is a global industry. With a stake in commercial sectors worldwide, Halal development has become a significant contributor to all facets of economic growth. Established on 18 September 2006, Halal Industry Development Corporation coordinates the overall development of the Halal industry in Malaysia. Focusing on development of Halal standards, audit and certification, plus capacity building for Halal products and services, HDC promotes participation and facilitates growth of Malaysian companies in the global Halal market. Intent on building a global Halal community,
HDC brings the Malaysian Halal industry in unison toward a common goal. By nurturing growth and participation of local businesses into the global Halal market, HDC sets the bar for Halal best practices in Malaysia to enrich the development of Halal standards globally. Through unsurpassed knowledge and experience, HDC is the gateway toward a better understanding of Halal for all. The roles and responsibilities of HDC are thus: > To direct and coordinate the development of Malaysia’s Halal industry amongst all stake holders – both public and private > To manage capacity building for Halal producers and related service providers gt; To support investment into Malaysia’s Halal industry > To facilitate the growth and participation of Malaysian companies in the global Halal market > To develop, promote and market a Malaysian Halal brand > To promote the concept of Halal and related goods and services To this end, showcased in here are success stories of a select few businesses identified to have the desired experience and expertise in their respective fields that can be used as a benchmark for others to emulate. The criteria of selecting these businesses are wide and include; > > > > > Sound financial standing,
Compliance to Halal and other standards, Product diversity & export oriented, Continuous improvements through R&D, Future expansion plans and growth globally Among them, a selected few will then be shortlisted to vie for the status of “Champions of the Industry” for the year, to spur and motivate them and others to promote the concept of Halal in their businesses. HALAL INDUSTRY SUCCESS STORIES MM VITAOILS SDN BHD The company was founded in 1999 and is the Master Brand with brand portfolios that are associated with high quality, palm oil-based products such as cooking oil, ghee, shortening, margarine and pastry margarine.
The company head-office currently operates out of its main plant in Shah Alam, Selangor Darul Ehsan. Key person of the Company: En. Mazlan Muhammad MM Vitaoils Sdn Bhd is chaired by Y. Bhg Datok Harun Bin Siraj. Its Chief Executive Officer/Managing Director, Encik Mazlan Bin Muhammad, is also the founder of the company, having started his foray into the world of business as a trader of apparels in Petaling Street soon after his schooling days. He eventually ventured into the manufacturing industry and made a name for himself and his company as a leading manufacturer and exporter of premium quality edible oil based roducts from Malaysia The plant in Shah Alam is in fact one of the most modern facilities in Malaysia with a total monthly combined capacity of 10,000 metric tonnes and the capability to pack products in different packing materials for its core business activities such as manufactured oil products and salad oils. The plant works in collaboration with the Malaysian Palm Oil Board (MPOB) in this respect. The Company Philosophy – By Our Heart, To Your Heart was coined to capture the Brand’s honest desire to provide only the best for its customers, with emphasis on their commitment to Quality, Health and Credibility.
This is further evidenced through the accreditations that MM Vitaoils received on Quality System such as ISO 9001:2000, Hazard Analysis and Critical Control Point (HACCP) and Good Manufacturing Practice (GMP). Recently MM Vitaoils achieved ISO 22000 : 2005 on 6th February 2009. Company Achievements Since its establishment in 1999, MM Vitaoils has been awarded with many recognitions that exemplify its commitment not only for the quality of its products but also its high standards in managing its business and its other prime asset, the company’s Human Resources. These Milestones include, • • • • • 2010-MostCaringEmployerAwardbyMalaysia
Ministry of Human Resource 2009-NationalAwardForManagementAccounting (NAFMA) 2008-ASEANBusinessAward(ASEAN-BAC) 2007-IndustryExcellenceAward–Malaysian International Trade and Industry Ministry 2006-GoldenAwardForFoodandBeverages (Barcelona, Spain) by Trade Leaders Club International Markets: The Products: The company produces and markets its products under different brand names which enhances a fitter and healthier lifestyle. They are categorised as follows: Cooking Oils ~ Palmas, Serimas, Super Fino Margarine ~ Rise and Shine, Blossommm, Marvelosso Vegetable Ghee ~ Golden Treat, Al Amin Shortening ~ Qualitaste, Halal Fats, Halal Oils, Golden
Harvest Other Value added Products ~ Ice cream coating shortening, Ice cream shortening, Pastry margarine, Omega-3 margarine, Palm olein blend, Pourable shortening, Low fat spread and Low-fat icing. MM Vitaoils Sdn Bhd Lot 3, Persiaran Perusahaan, Section 23 40300 Shah Alam Selangor Darul Ehsan Malaysia. Tel: +603 5548 8122 Fax: +603 5548 9122 Website: www. mmvitaoils. com. my E-mail: [email protected] com. my MM Vitaoils exports its 24 brands of quality edible oil products, with trademark registration in Malaysia, to South Korea, China, India, Europe, USA, Uzbekistan, Africa and Japan, securing niche markets in these arts of the world. The export market constitutes over 98% of its total revenue. It is heartening to note that MM Vitaoils is the biggest supplier of palm oil produce in Uzbekistan. Moving Forward: MM Vitaoils plans to expand their downstream oils and fats venture further into the European and US markets. A strategy they would adopt to materialise this plan is to jointventure with European and US based companies as this would ensure a smooth transition into these market segments which are highly competitive where alternative oil based products are concerned. KART FOOD INDUSTRY SDN BHD Key person of the Company: Mr. Choong Kin Peng Mr.
Choong Kin Peng, the 48 year old General Manager (Operations) of Kart Food Industries Sdn Bhd is one of the pioneer employees of the company when it started its operations in 1988. A qualified ICSA by profession, he also holds a Business Administration Diploma from one of Malaysia’s reputable institute of higher learning, the Tunku Abdul Rahman College. Choong Kin Peng experienced firsthand valuable experiences and knowledge under the different management structures and ownerships of the company since its inception. Being the most experienced and knowledgeable employee has made him an invaluable employee and the most suited to head the perations. As someone in charge of the general operations of the business, he is also personally involved in overseeing the various certifications and achievements of the company. Under his direction, the company is poised to achieve its’ aspirations. Kart Food was established in 1988 as a manufacturer and distributor of frozen authentic Malaysian snack food. “Kart” owed its name to the founder’s wife who is called Kartini, the lady behind the creation of Kart’s roti canai (a truly authentic Malaysian hand tossed layered flatbread) to what it is today. Kart’s started its humble beginning as a home based industry.
Today it is proudly a brand that is synonymous with high quality Halal “DELICIOUSLY CONVENIENT” food, a market leader in its category in Malaysia and several other countries in Europe and Asia. Kart Food has a variety of product range, from frozen Roti Canai, Paratha, Steam Buns, Pizza and various finger-food snacks. Kart’s wide product range are processed and packed in hygienic environment in its 2 manufacturing plants in Shah Alam, Selangor and Kota Bharu, Kelantan, both plants complying to various standards and certification such as HACCP, ISO9001:2000 and EMS. Kart’s product range has also been recognized for their uperior product packaging and this has led them to be awarded with the Malaysia Good Design Mark 2003 by the Malaysian Design Council under the Ministry of Science, Technology and Environment of Malaysia. Company Achievements The Company can be proud of its achievements since its inception, and among those are: • • • • • • HalalcertificationfromJAKIM BestBrandsfromtheBrandLaureate IndustryExcellenceAward2003(Specialawardfor development of a Malaysian brand) MalaysianGoodDesignMark2003 ISO9001:2000 HACCP&EMScertification International Markets: Kart’s range of product is also available in Americas, South
Africa, United Kingdom, European Unions, Middle East, East Asia and Australia. Moving Forward: The Products: Kart’s Food manufactures and distributes Frozen Flatbread Roti, Hand-tossed Pizzas, Crispy Finger Foods with fillings, Buns with fillings through retail and wholesale outlets in the country and overseas. Kart Food Industries Sdn Bhd Shah Alam Factory – Lot 9 & 11, Jalan Bawang Putih 24/34 Seksyen 24 40300 Shah Alam Selangor Darul Ehsan Malaysia Tel: +603 5541 4199 Fax: +60355417948 Website: www. kartfood. com. my Kart’s vision is to penetrate into more overseas’ market in the immediate future as well as ement its position as the market leader in the local authentic Malaysian ethnic food and finger food snacks. FA HERBS SDN BHD FA Herbs started out as an herb based cottage industry in a small makeshift factory behind their mother’s house in 1995. It soon outgrew this surrounding to emerge as one of the leading contract manufacturer and re-packer specialist of nature based product in Malaysia. The year 1999 marked an important milestone for the company with the completion of their RM 1. 5 million GMP and ISO certified natural products factory built on 6 acres of prime industry land in Kuala Selangor, Selangor.
What initially seemed as a challenge for such a small business turned out into a venture that made even bigger companies look up to them and business flourished since. Key person of the Company: Mohamad Faisal bin Ahmad Fadzil, Faridah bt Ahmad Fadzil Fauziah bt Ahmad Fadzil FA Herbs Sdn Bhd came into being as a result of the relentless pursuit to start a business based on natural products by three siblings, way in 1995 – Faridah Binti Ahmad Fadzil, Fauziah Binti Ahmad Fadzil and Ahmad Faisal Bin Ahmad Fadzil. At the time of the company’s inception back then, “natural” roducts were not very popular nor well received by the local market and consumers yet. Yet the siblings persevered and grew the company to be what it is today. The company operations are now overseen by Ahmad Faisal in his role as the Managing Director. FA Herbs remained focused on their core business, which was formulating, designing and manufacturing health supplements for multi level and wholesale companies in Malaysia and abroad. After 2 years, the siblings managed to establish FA Herbs Sdn Bhd firmly as a preferred contract manufacturer, producing products for giants such as Amway and Cosway.
Starting out with two staffs in the 1990s, FA Herbs currently employs about 70 staffs and specializes in premium natural products conceptualization and manufacturing in health supplements, personal care, and skin care and spa products. Their range of clients now includes multi level companies, whole sellers, airlines, five stars hotels and resorts. After establishing FA Herbs as a premier contract manufacturer, the three innovative siblings went on to realize their dream of creating, formulating and designing a truly natural products range that is targeted towards the international market.
And it was in 2000 that Tanamera was introduced to the world as a natural product range. In 2003, their foray into the natural products market changed directions when the founders teamed up with an industrious German lady and together they tailor made the Tanamera line into a spa range by adding products like body scrubs, massage oils, body masks, incense sticks etc. Currently Tanamera retail range has approximately 80 core products not inclusive of spa accessories. Tanamera also offers about 80 professional products to be used in Spa treatments along with a list of treatments database Spas can access into.
Tanamera products focus on ingredients that can be found in the tropical belt with leaning towards Malay beauty treatments. The Company’s products and services are recognised and certified by the Drug Control Authority of Malaysia. The plant is also in its final stage of obtaining the ISO 9002 certification. Company Achievements Their effort to maintain the integrity of a real natural product range was recognized in 2005 when they were awarded the Good Design Award (“G-Mark”) by the Japan Industrial Design Promotion Organization (JIDPO). G-Mark is Japan’s only synthetic design evaluation/recommendation system which is based on Good Design Selection System” established by the Ministry of InternationalTradeandIndustryofJapanin1957. Tanamera was also the winner of the best Home Spa products in the Malaysian Wellness Award 2009. And the company has been awarded its Halal certification from JAKIM International Markets: Tanamera can now be found in spas in Germany, Denmark, Slovenia, Czech Republic, Sweden, New York, Australia and Singapore. In 2010, Tanamera will be introduced in Russia, Italy and Japan. Moving Forward: The Products: Among the products re-packaged under contract by the Company are: > Aromatherapy products gt; Personal Hygiene & Toiletries products > Food Supplements including packaging tea sachets > Capsulation of Herbal products > Spa products (Retail and Bulk) under the Tanamera brand The Company also provides comprehensive training on the products that they manufacture and re-pack. FA Herbs Sdn Bhd Lot517JalanBukitBelimbing 45000 Kuala Selangor Selangor Darul Ehsan Malaysia Tel: +603 3289 3323 Fax: +603 3289 3439 Website: www. tanamera. com. my FA Herbs plans to expand their range of Tanamera spa products into more countries globally, namely to Russia, Italy and Japan. The team has even tarted to embark on the natural skin care market and initiated a partnership with a local celebrity to create “Jerneh by Sheila Majid”, a premium skin care range made for the Halal market. The skin care range was introduced on a low key in 2009 and plans are for the range to be distributed in premium outlets throughout Malaysia within the year; the company also planned to bring this product line to the international markets in the future. In addition to that, the siblings have also started on adding another product range to their line of natural products – that of quality health supplements under the brand name of Teraputik pecifically targeting the Malaysian consumers. The idea behind Teraputik is to give back to the community by supplying them premium products without a high price tag. FA Herbs have for years consistently supplied premium products for local and international markets and they feel that the public can easily identify the quality behind the FA Herbs name. HALAGEL (M) SDN BHD HalagelwasincorporatedinAugust1997. Itisasoleimporter and distributor for Halal Food and Pharmaceuticals Grade Gelatine and Halal Empty Hard Gelatine Capsules for Malaysia and South Asia markets. Today the company is a leading rand of Halal gelatine ingredients for food and pharmaceutical manufacturers in Malaysia. Key person of the Company: Dato’ Seri Talaat Bin Hussein The key personnel of Halagel (M) Sdn Bhd are its Chairman, Dato’ Seri Talaat Bin Hussein and the man with the responsibility to drive the company forward and be what it is today, Encik Mohamad Yakob Bin Munshi Deen, the Managing Director. The incorporation of the company was to meet the growing needs of the Muslim market for halal healthcare products. The huge population of Muslims globally has led to the pressing need to ensure food production worldwide meets he stringent halal requirements. More than 50% of the total world production of gelatine is widely used in the manufacture of foods. The company has made as its mission – To Provide Halal Alternative Products Worldwide in line with its vision of becoming a household name for halal products. Halagel has now broadened its business activities from trading to distributing and manufacturing Halal alternative products under the Halagel brand through its subsidiary companies, namely: 1. 2. Halagel Distributor Sdn. Bhd – distributor for Halagel Consumer products Halagel Plant (M) Sdn Bhd – manufacturing of Halal Empty Hard Gelatine Capsule and
HalalSoftgelNutraceutical. 3. Halagel Products Sdn Bhd – manufacturing of Herbal Toothpaste and packaging of Edible Rock Salt, Premix Coffee, Gelatin, Vitamin C and etc. Company Achievements A notable achievement of the company was being appointed by the Islamic Corporation for the Development of the Private Sector, a subsidiary of the Islamic Development Bank, as their advisor for a gelatine and capsule plant in Jeddah, Kingdom of Saudi Arabia. Halagel was also recently awarded with the Halal Champion Award initiated by the Halal Industry Development Corporation (HDC) besides scoring a 4 Star rating under the SME
Competitive Rating for Enhancement (SCORE) organised by Ministry of International Trade & Industry (MITI) and SMECorp. The awards were given based on the company’s performance in 2009. International Markets: Today, Halagel supplies and distributes Halal gelatine for food and pharmaceutical manufacturers not only in Malaysia but also abroad. The Products: The company’s products are categorised into: Consumer products ~ Toothpaste, Goji Coffee, Gummy Candy, Edible Rock Salt. Nutraceuticalproducts~VirginCoconutOil,Habbatus Sauda Oil, Omega 3 Fish Oil. Body & Healthcare products. Industrial products ~ Edible gelatine, Empty Hard Gelatine
Capsules, Vegecaps. HALAGEL(M)SDN. BHD. HALAGELPLANT(M)SDNBHD LotA137,Jalan2B,KawasanPerusahaanMIEL Sungai Lalang 08000 Sungai Petani Kedah Darul Aman Malaysia Tel. : +6044481287 Fax. : +604 4481 286 Website: www. halagel. com E-mail: [email protected] com Besides the conventional method of trading and distribution, the company is moving with times and has now embarked into E-Commerce where its products can be purchased on-line. In this respect, it can be said that the world is its market! However, to maintain control and prevent abuse, the company sets certain conditions for such purchases and s starting with accepting orders from Malaysia, Brunei, Singapore, Vietnam, Cambodia, UAE, Saudi Arabia, USA, UK and Turkey but below 3 kg. Moving Forward: The company is continually looking to expand its range of product line, especially to the consumer market. To this effect, one of its aspiration is to produce its own brand of bottled drinking waterbottle and distribute drinking water (expand product line) CLARA INTERNATIONAL BEAUTY GROUP SDN BHD Key person of the Company: Datin Prof. Dr. Clara Chee Clara International was founded by its Chairperson, Datin Prof. Dr. Clara Chee, a distinguished Skin Care
Formulation Scientist and Aesthetician known in the international arena. Her vast experience in this field is recognised through her representing Malaysia in numerous cosmetic and toiletries industry events, presenting papers on skin related problems at a few. She is the Chairperson of the Malaysian Beauty Therapy Association as well as the Malaysian CIDESCO section, and is a CIDESCO International Examiner herself. Clara International Beauty Group’s Chief Executive Officer, Dato’ Woo Ser Chai holds a Bachelor in Economics degree with over 30 years of experience in numerous industries prior to joining Clara International
Beauty Group. These include banking, property, and food and even as a financial analyst with a public listed firm. Dato’ Woo plays a very important role of managing and spearheading the direction of the group to new heights. What is now known as Clara International Beauty Group startedoutasabeautysalonbackin1977. Asapioneerin skin care, the Group is now acknowledged as a true leader going beyond Malaysia, breaking new ground in almost every facet of the beauty and wellness industry. With our own R&D facilities, manufacturing plants, beauty centres, beauty colleges, beauty equipment distributorship, nd time-tested business format franchise, Clara International has successfully evolved to become one of the largest beauty chains in Malaysia, with over 50 beauty centres throughout Malaysia and with associates in the Asian region. A recent development is the accreditation given to this Group’s Beauty College as an Institute of Higher Education. To this end,theGroupworkscloselyinpartnershipwiththeNational VocationalTrainingCouncil(MLVK)andNilaiUniversityCollege, among others. Company Achievements The company has chalked up many milestones in its more than 30 years in the industry, among the notable ones are: • • • • • • • • • • • • • T heAccreditationofClaraInternationalAestheticCollegeasPrivate Higher Educational Institutions (IPTS) by Ministry of Higher Education Malaysia B eingawardedtheISO9001:2000certificate HalalCertificationonClaraInternationalHerbalSkincareProductby JAKIM C ertificationofClaraInternationalBeautyGroupasrecipientofAsiaPacific International Honesty Enterprise – Keris Award 2002 C ertificationthatClaraInternationalBeautyGroupSdnBhdachievedthe Industry Excellence 2000 C ertificationthatClaraNetworkSdnBhdachievedtheFinalListof Malaysia Franchise Award 2000/2001 E ndorsementasSuperbrandsbySuperbrandsMalaysia
I nnovativeLearning&DevelopmentAward2004 T hefounder&chairmanofClaraInternationalBeautyGroup,DatinProf. D r. ClaraCheeawardedtheinauguralNAWEMAwards2004Businessof the Year Award 2004 2 009MRCA8TVEntrepreneurAwards–TopNominee–byMRCAand8TV 2 009NationalWomen’sEntrepreneurPlatinumAward–NWEA,bythe M inistryofNationalTradeIndustryandSMECorp. 2 009TheBrandLaureateSMEsChapterAwards–BestBrandsin Wellness – Personal & Beauty Care – by BrandLaureate 2 0102ndMalaysiaBusinessLeadershipAwards2010(MBLA)underthe category of Health and Wellness sector 2 010OutstandingEntrepreneurshipAward–byAsiaPacific
Entrepreneurship Awards (APEA) 2010 International Markets: In Malaysia, Clara International centres can be found in all states including Sabah and Sarawak with the exception of Perlis and Terengganu. The Products: The company’s products are synergistically formulated with only the finest herbal ingredients using the latest & innovative technology to enhance skin penetration & efficacy. The areas of their services are categorised into: On the international market, Clara International has formed associations with business partners in Philippines, Singapore, Indonesia, Thailand, Brunei, Mauritius, India,
Myanmar and Dubai. Clara Herbal Based Skincare Product ~ Specialist in providing a wide range of herbal skin care products that are natural, safe & effective for both temperate & tropical climates. Professional Services ~ Professional Facial, Corrective Facial Treatment, Professional Intensive Treatments, Specialized Skin Blemish Treatment (SSBT), Specialized Eye Care, Phyto Fairness Therapy, Professional Body Slimming Services, Professional Finishing Touches, Professional Make-Up Services, Manicure & Pedicure Clara International Aesthetics College ~ Beauty college which has produced more than 10,000 beauty specialists
Beauty Franchise ~ Association with more than 30 of their over 50 centres on BusinessFormatFranchisesystem,applyingtheirmotto,SharingInTheName of Beauty, to the fullest Clara International Beauty Group Sdn Bhd 33, Jalan Kenari 22, Bandar Puchong Jaya 47100Puchong Selangor Darul Ehsan Malaysia Tel: +60380758333 Fax: +60380758222 Website: www. claraibg. com E-mail: [email protected] com Moving Forward: Continuous association with potential business partners across the region to make Clara International Beauty Group more accessible to a wider market as well as intensify its R&D into the skincare product range t its own plant/laboratory in order to remain relevant and compliant with all its market needs. AYS SDN BHD AYS Sdn Bhd, whose core business is in the frozen food industry, began its operations in 1996 in Selangor. Since its inception, the company has made inroads into many regional markets. Key person of the Company: Mr. Liow Ren Jan AYS Sdn Bhd has as its Chief Executive Officer, Mr. Liow Ren Jan, a visionary gentleman with strategic plans of bringing the company to greater heights as the leading frozen meals specialist in ASEAN. As the CEO, he played a major role in formulating the company’s vision – To be the arket entry & development specialist in Asia, and leading provider of halal compliant productsandservicesinASEAN. The company markets its own brand of Halal frozen foods manufactured under the brand name of “Sri Kulai”, the first of its kind in the market. AYS also identifies itself as a food solutions provider for the food and F&B related industries, in line with its vision. To that effect, AYS offers its services to help new entries expand their business in this industry, and provides consultation on export development as well. The company had initiated its own licensing system in 2009 nd hoped to promote that under the network brand of Sri Kulai Lifestyle Concept Outlets. Its 14 years of experience has certainly made it a subject matter expert in this field, in addition to its acute understanding of the diverse business and social culture of the region. Company Achievements The company can be proud of its achievements, being a newbie in the world of Halal food production. Since it began operations, the company has been given the following recognition: • SriKulaiReady-to-EatmealsisacknowledgedastheBest Halal Product 2009 and awarded the Halal Journal Award atthe4thWorldHalalForumGalaDinnerNightinKuala
Lumpur on May 4 2009. AYS was the first Asian company to win this award since its award inception in 2006. International Markets: AYS markets it frozen meals products and its expertise to countries within the ASEAN region as well as to China and India. Moving Forward: The Products: The company’s products and services can be categorised as follows: Consultancy ~ Market entry & development specialist (Mergers & Acquisition) Agency ~ Marketing & sourcing of Halal compliant products and services Manufacturer ~ Microwaveable Halal frozen ready-to-eat wholesome complete meals under the brand name, Sri Kulai. AYS Sdn Bhd No. 6&18,JalanTembagaSD5/2H Bandar Sri Damansara 52200 Selangor Darul Ehsan Malaysia Tel: +60362721707(General) Fax: +60362721708 Website: www. ays. com. my E-mail: [email protected] com. my AYS will continue with its plan to establish its network of Sri Kulai Lifestyle Concept Outlets that was launched on June 18th 2009, and has set its sight on 100 outlets within 5 years. Interested parties can enquire on the licensing system directly with the Licensing Development of the company. HEALWELL PHARMACEUTICALS SDN BHD PHARMACEUTICALS Healwell Pharmaceuticals was established in 1996 to manufacture and market gamat and its by-products on a ommercial basis. Gamat is a type of sea cucumber found in abundance in the waters off the shores of Langkawi, Kedah. After more than 10 years of R&D, Healwell Pharmaceuticals was able to market its products under the brand name of HEALINinMalaysia. Key person of the Company: Prof. Dato’ Dr. Hassan Yaacob Healwell Pharmaceuticals was founded by Prof. Dato’ Dr. Hassan Yaacob, when he was still a Researcher at University Malaya. After many years of intensive R&D into the benefits of gamat, he turned entrepreneur and commercialised gamat and gamatbased products. He is a PhD holder in Clinical Pharmacology rom Royal College of Surgeons of England, London. He is also an Executive Chairman/CEO of the Company. Over the years, the company has placed itself as a leading Bumiputra Company that markets high quality, trusted, ethical and halal natural-based products. Through extensive R&D, the products were proven to enhance the body’s resistance towards various diseases besides having a cell growth factor. Healwell Pharmaceuticals has gained a reputation as a respected company, known for the introduction of new concepts of health and skin care focusing specially on sophistication, simple yet effective.
The company operates out of Temasya Industry Park, Shah Alam Selangor and adopts a lean human resource policy of 50 workers comprising of a strong and resourceful team of management, marketing, production and logistic units. Prof. Hassan, the founder and CEO, believes in continuous improvements and never tire of doing R&D on gamat. It was no surprise that he was won a Gold Medal in the MINDEX (Malaysian Invention and Discovery) Award 1994 and the Hitachi Science Fellowship Research Award 1995, Japan. Company Achievements 1. Halal Certification from JAKIM 2. Halal Certificate of Authenticity from HDC International Markets:
The Company promotes and distributes its range of 40 products via its 340 retail outlets aptly called House of Healin in Malaysia. Its products are sold directly to consumers. The Products: Moving Forward: Healwell Pharmaceuticals markets its products under the following categories: Their ultimate aim is to be the leader in high-tech health and skin care products. To this end, Healwell Pharmaceuticals will be introducing additional varieties of new products in the health care sector, including health supplements and branding them as a premier health care brand internationally. – Allergicover ~ 6 brands Daily Use ~ 8 brands – External Use ~ 5 brands – Food Supplements ~ 11 brands – Health Drinks ~ 1 brand – Skin Care ~ 3 brands Their ranges of Food Supplements are the most popular such as Gamogen, Gamalin Plus, Gamatol and Imutol. Healwell Pharmaceuticals Sdn Bhd No. 1,JalanKartunisU1/47 Sek. U1, Temasya Industrial Park 40150 Shah Alam Selangor Darul Ehsan Malaysia Tel: +603 5569 5580 Fax: +603 5569 5581 Website: www. healin. com. my E-mail: [email protected] com. my HPA INDUSTRIES SDN BHD HPA began its humble beginning in Perlis in February 1996 as a cottage industry called Al Wahida Traditional Medicines. years later, HPA Industries Sdn Bhd was formed. The Group’s principal activities are in the manufacturing and marketing of traditional herbs as alternative treatments as well as health products. Key person of the Company: Tuan Haji Ismail Bin Haji Ahmad HPA Group of Companies was founded by Tuan Haji Ismail Bin Haji Ahmad, the son of a farmer who has extensive knowledge of local herbs and their benefits. He now sits as the Executive Chairman of the Group. He is aided in the marketing operations of the Group by Encik Mohd Faisol Bin Abdul Rahman, General Manager of Marketing In order to market its products and services better, and to each a wider spectrum of market, HPA Group subsequently set-up its own marketing company called Al Wahida Marketing Sdn Bhd in February 1996. This company has been licensed under Direct Sales Act by Ministry of Home Affairs and Consumers to market HPA products through Multi Level Marketing Concept. HPA operates several plants throughout the country and in Cambodia, Brunei and Thailand. Its manpower always ensure strict adherence to the Good Management Practises (GMP) standards. The plants have a combined production capacity of producing and packaging 900,000 products a month.
Through its marketing arm, HPA Group of Companies was able to promote its products not only in the country but also throughout the region. The company has since expanded its business to include retail operations of food outlets and consumer products marketed under its own brand, Radix. Company Achievements The company can be proud of its ability in developing small businesses through its smart association with members of its MLM business. To date, it has more than 600,000 registered members in Malaysia alone, and a total manpower strength of over 2,000 in all its plants – that is an achievement in itself.
Another accolade to its name is its entrance into the Malacca Halal Hub in Jasin, where it began operations of the plant there in this year and is an anchor plant to many small industries in the hub. International Markets: HPA Group’s retails outlets are only available in the country, with its food outlet chain mostly found in theNorthernRegion. WithitsMLM business concept, the Group has been able to market its other range of products to countries such as Indonesia, Singapore, Cambodia, Thailand and Brunei. TheProducts: The Group produces and markets its products under various business activities including, food and beverages uch as Radix Coffee, Radix Chicken House, Radix Oriental Restaurant, Al- Wahida Marketing, HPA Farm Sdn Bhd, HPA Food & Beverages Sdn Bhd, HPA Mall Sdn Bhd, and many more. HPA Industries Sdn Bhd Lot 1985, Jalan Jejawi Dalam 02600 Arau Perlis Indera Kayangan Malaysia Tel: +6049776805 Fax: +6049774121 Website: www. hpa. com. my E-mail: [email protected] com. my Moving Forward: To continuously provide a platform for entrepreneurial development among those in the rural and urban areas, with the aim of creating a selfsustaining society. The company will also open up more food outlets and one-stop centres to better serve its embers and consumers. LEE KUM KEE (M) FOOD SDN BHD Key person of the Company: Mr. Jeffrey Lee Lee Kum Kee Malaysia is headed by Mr. Jeffrey Lee, the General Manager for South East Asia, Middle East & Africa. He also oversees the operations of the Malaysian manufacturing plant, including that of Human Resource and Finance. Jeffrey obtained his Master of Science in International Business from the Chinese University of Hong Kong and has vast experiences in managing and leading the operations of international companies prior to Lee Kum Kee. Lee Kum Kee Group is a globally renowned enterprise ymbolizing true unmatched authenticity and quality. Since Mr. Lee Kum Sheung invented oyster sauce in Nanshui of Guangdong Province and set up the brand Lee Kum Kee in 1888, the Group has grown into a thriving brand with over 200 choices of sauces and condiments which are marketed to more than 100 countries and regions across five continents. With “Pragmatism, Integrity and Constant Entrepreneurship” as its corporate values, Lee Kum Kee is committed to achieving its mission of “Promoting Chinese cuisine worldwide” and “Advocating Chinese health regimen and nurturing healthier lives with balance, affluence and harmony”.
Equipped with a unique management culture, stringent quality control, superb and innovative products, and coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards. Company Achievements Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards including: 1. June 2005 : Lee Kum Kee‘s Malaysia Plant achieved HACCP certification for Oyster Sauce and Vegetarian Oyster Flavored Sauce in bottling line from Ministry of Health of Malaysia 2. October 2005 : Lee Kum Kee ‘s Malaysia Plant achieved ISO 001:2000 certification for manufacturing of sauces from SGS 3. 2005 : Became Hong Kong Disneyland’s condiment supplier, the first international Hong Kong corporate partner of the theme park 4. 2005 : China Condiment Industry Association granted “Top Ten Soy Sauce Manufacturers” Award and “Top Ten Condiment Manufacturers” award. In addition, Group Chairman Mr. Lee Man Tat was presented the “Top Ten Figures” Award 5. 2008 : Lee Kum Kee was chosen as the Catering Supplier of the Beijing 2008 Olympic Games 6. 2010 : Lee Kum Kee was appointed as “Official Qualified Supplier of Raw and Auxiliary Materials in Catering” in
Shanghai World Expo 7. 2010 : Lee Kum Kee Awarded “2010 Trusted Brand – Gold Medal” in Hong Kong for 12 consecutive years and “2010 Asia’s Trusted Brand – Gold Medal” by Readers’ Digest International Markets: Lee Kum Kee produces sauces to cater to the local demand. Apart from Malaysia, Lee Kum Kee also exports the sauces to Singapore, Philippines, Cambodia, Thailand, Brunei, Vietnam and India. The Products: Lee Kum Kee Group manufactures more than 200 sauces such as the oyster sauce, soy sauce, chilli sauce and more. In Malaysia, oyster sauce is the key product that is produced. Lee Kum Kee (M) Sdn Bhd Factory: No. 8JalanHalba16/16 0200 Shah Alam Selangor Darul Ehsan Malaysia Tel: +603 5623 2288 Fax: +603 5623 2299 NATURAL WELLNESS HOLDINGS SDN BHD Key person of the Company: Puan Shahnas Binti Oli Mohamad Natural Wellness is the precious child of two partners: Dr Amr Yacout and Ms Shahnas Oli Mohamed. As the Chairman of NaturalWellnessandagastroenterologist by professional training, Dr. Amr Yacout brings with him a wealth of more than 20 years international experience in the pharmaceutical industry. A seasoned businessman with extensive knowledge in the global healthcare market, Dr Amr Yacout takes on the role of advisor and mastermindbehindNaturalWellness.
The Natural Wellness operations is spearheaded by Shahnas bt Oli Mohamed, a Bumiputera woman entrepreneur and a licensed pharmacist by profession, who was recently named the Asia Pacific Most Promising Entrepreneur 2010. She oversees the daily operations of the company in her capacity as Managing Director. Shahnas is a trained pharmacist with more than 10 years experience including international stints and has been instrumental in the setting up of the company. Natural Wellness Holdings Sdn Bhd, also known as Nutrivention Sdn Bhd, is the mother company to the Natural Wellness group of companies that are involvedinthehealthcarebusiness.
NaturalWellnessIndustrieshasawiderange of Halal certified products including cosmetics, supplements, health food and beverages and also over the counter products. Natural Wellness Biotech, the research arm of the group, is actively involved in identifying and developing new medicines to improve health through scientific innovations on the principles of pharmacodynamics and pharmacokinetics. This is in parallel with the Natural Wellness mission to provide high quality, innovative, uptodate healthcare products at an affordable price to the communities they operate in.
Formed and managed on the way of life based on the principles of compliance to the syariah, Natural Wellness strives to develop innovative products while infusing into the entire process and across the value chain syariah compliance thusembarkingonacontinuouslifelongjourneyofdevotion. NaturalWellness’ unshakeable belief is that continuous efforts to seek the pleasure of Allah SWT will spur the achievement of unity of purpose both of dunya with a’khira as well as personal and organisational values.
The practice of Islamic principles are clearly seen in the company’s values which include product leadership, operational excellence and customer intimacy. It is this aspect of using existing knowledge derived from the Al-Quran and Al-Sunnah that has led to the implementation of unconventional and innovative management principles at all levels of the organisation in comparison to the norms of today’s business practices. OneoftheproudestmomentsforNaturalWellnesswaswhenthecompanywas recently awarded the SME Innovation Award for Halal Products and Services in June2010thusplacingNaturalWellnessasaformidableplayerandaleaderi theHalalindustry. ThisawardrecognizestheeffortsmadebyNaturalWellnessto remain syariah compliant throughout the business process without merely being limited to their products being Halal certified. NaturalWellnessbelievestheirpeoplearetheforceandstrengthbehindthepower they exuberate. Efforts are concentrated on developing young talent into highly skilled knowledge workers in parallel to the requirements of Islamic Leadership PrinciplesastheNaturalWellnesscorporatesocialcontributiontowardsbuilding a strong ummah while serving the needs of 1. 6 billion Moslems across the world.
Natural Wellness is but a small company with a big dream: “perhaps we may serve as an example to Moslems across the globe that it is possible to go back to basics in business and succeed in today’s world. Insya Allah. ” Company Achievements MS 1900:2005 Quality Management Systems: Requirements from Islamic Perspectives (the first company in Malaysia to attain such certification in 2008) Halal certification by JAKIM in accordance to the requirements of the MS 1500:2004 Halal Food – Production, Preparation, Handling and Storage – General Guidelines ISO 9001:2008 Quality Management Systems
Good Manufacturing Practices (GMP Pharmaceutical manufacturing facility) PIC/s) certification (OTC Bionexus status 1-Innocert (Grade A) certification Products are approved by the Ministry of Health Malaysia in accordance to the requirements of the Sale of Drugs Acts 1952 and the Control of Drugs and Cosmetics Regulation 1984 Registered Bumiputera company in various codes with the Ministry of Finance Malaysia International Markets: NaturalWellnesscurrentlyexportstheir products to the UAE, China, Australia, Japan, Thailand, Indonesia, Singapore and the Kingdom of Saudi Arabia. Moving Forward:
The Products: NaturalWellnessformulates,producesandmanufacturesacomprehensiverange of syariah compliant natural products including health supplements, nutraceuticals, cosmeceuticals, herbaceuticals, health food and beverages made from the finest organic, ethically crafted and best quality standardized natural extracts in their quest to make people healthy naturally. Natural Wellness also offers customers private formulation services from laboratory conception to commercial production, and boasts a customer list which includes large global multi level marketing corporations and international brands.
TheNaturalWellnessvisionistobeaninnovative,diversifiedsyariahcompliantplayer in niche market segments of the healthcare industry offering the community high quality, affordable products while fulfilling the communal fardhu kifayah obligation. ThisendeavourhasfurtherspurredNaturalWellnesstoactivelydevelopandpursue the niche market of Islamic Medicine by focusing their own research efforts as well as collaborations with local and foreign institutions of higher learning in the area of Medicine of the Prophet (pbuh) NaturalWellnessHoldingsSdnBhd 78,JalanKilangMidah,TamanMidah 56000 Cheras Kuala Lumpur Malaysia Tel: +60391715329
Fax: +60391714073 Website: www. mynaturalwellness. com E-mail: [email protected] com Natural Wellness is currently a formulator, a manufacturer that thrives on a B2B business model. More and more the company strives to diversify and expand its customer portfolio. Natural Wellness has also embarked into product marketing and the global export business by having their own product line both for local and export, with an aggressive branding exercise to strengthen the Natural Wellness name to their consumers. In the long term Natural Wellness aims to have its own high technology manufacturing facility of biotechnology nd life sciences and hopes one day to be the Malaysian pioneer in the development of new chemical entities. SYDNEY CAKE HOUSE SDN BHD Sydney Cake House Sdn Bhd was incorporated in 1982 and started out as a small bakery in the heart of Petaling Jaya, Selangor, Malaysia. Its principal activity then was in the baking of cakes and breads. The in 1993, the bakery which has since grown, moved to its own factory in Shah Alam, Selangor. Key person of the Company: Madam Jenny Chuang The person behind Sydney Cake House Sdn Bhd is a very far-sighted and determined enterprising lady who founded a cake shop and turned that into a hriving success. Madam Jenny Chuang is the founder and owner of this chain of bakery that has now evolved to become one of the nation’s leading Halal bakery producers. The move also signify another milestone for the company when in 1994, they started manufacturing frozen food products, foreseeing the emergence of the frozen food industry. Since then, the company has expanded its business activities to include producing frozen foods as well as Halal bakery products. These products are marketed under the brand name of “mak’cik”, which in English means “aunty” which creates a rather homely feeling to the products.
Over the years too, the plant has been upgraded with stateof-the-art technology and equipment as the company moved along with the changing business environment. The foresight of Madam Jenny Cheung led to the company investing heavily in R&D which emphasize on products, process, machinery, systems and quality, thus enabling the company to innovative in its processes, products and distributions. From a humble small time cake and pastry manufacturer, the company has grown tremendously to be one of the nations’ leading food & beverage player both on the home front as well as globally. Sydney Cake House can proudly dedicate he growth of the company to the commitment and support of their staff force of 100 people, their other stakeholders as well as the visionary leadership of its founder. Company Achievements Sydney Cake House Sdn Bhd has been award and certified with the following certifications: ISO 22000: 2005 – Food Safety Management System by SIRIM HACCP MS 1480:1999 by SIRIM HALAL certified by JAKIM Through continuous development and innovation, the company has been awarded the Golden Bull Award by the Selangor State Government for the Product Creativity Award, and also clinched the Selangor Innovative Product Excellence Award in 2005.
International Markets: Sydney Cake House markets its products locally as well as globally. In the local market, the products are distributed through 500 retail outlets namely, via hypermarkets & supermarkets, 7-11 convenience stores, airlines companies, hotels, chained stores and many others. The Products: The company offers the following range of products and services: Frozen Products Danish & Puff pastries, Traditional shell curry puffs, Pizza, Buns & Breads and Doughnuts. Ready-to-eat Products – Cakes, Muffins, Tartlets, Traditional finger food, Local delicacies and all frozen products. Sydney Cake House also provides training to rospective bakers and franchise owners with a better understanding and handling of their products. Sydney Cake House Sdn Bhd 13-17,JalanWardenU1/76 Taman Perindustrian Batu Tiga 40150 Shah Alam Selangor Darul Ehsan Malaysia Tel: +603 5512 6852 Fax: +603 5519 2063 E-mail: [email protected] net. my [email protected] com Website: www. makcik. com Its export markets of more than 10 countries include Singapore, Australia, Hong Kong, Taiwan, China, the United Kingdom, America and the Middle East countries. Moving Forward: Sydney Cake House Sdn Bhd plan to be the market leader in the Halal frozen bakery food management ndustry. The company aims to provide a comprehensive range of services which among other things include designing, manufacturing, and distribution of Halal certified healthy food products locally and globally. BIOFACT LIFE SDN BHD BioFact Life Sdn Bhd was incorporated in Malaysia under the Company Act 1965 on 1st February 2005. BioFact Life Sdn Bhd pioneered and specialises in the laboratory cultivation of cordyceps (Dong Chong Xia Cao). The company is one of the pioneer biotechnology companies in the world to employ the latest biotechnology techniques in cordyceps cultivation at reduced cost and improved quality.
Key person of the Company: Mr. Vince Chua Biofact Life Sdn Bhd was founded by a very young and enterprising gentleman who is also the Managing Director of the company, Mr. Vince Chua. Although Vince is not professionally trained in the fields of science, biotechnology, manufacturing, marketing and branding, his entrepreneurial foresight drove him to run an operation in all these fields. He is the creative mover in successfully changing consumers’ behaviors toward traditional herbs, by having extensive biotechnology research & development in analyzing these herbs, coupled with strong branding; which give birth to the ew brand name in the herbal health supplement industry – ‘timo’. The cordyceps are cultivated under low temperature and oxygen conditions and in specially-designed environment that is free from chemical pollution as well as yeast, mould and bacterial contamination. BioFact Life’s business encompasses a seed-to-shelf approach and as such the company is fully committed to extensive research and development in the production, manufacturing and marketing of BioFact Life cordyceps. To this end, BioFact Life has set up two major divisions, namely a Research and Development division which is primarily responsible for ordyceps cultivation research and a manufacturing division which is responsible for a broad range of herbal products. BioFact Life’s manufacturing plant is GMP and ISO 22000:2005-certified, and thus the quality, safety and efficacy of their manufactured products in the form of capsule, liquid, powder, tablets, pills and ointment are maintained. BioFact Life is also one of the largest herbal healthcare product distributors in Malaysia and has an outstanding track record in offering OEM services. Company Achievements Among the notable achievements of the company are: – GMP certification in 2010; GoldenBullawardin2009atthe7thMalaysia’s100th Outstanding SME event; – ISO 22000:2005 certification awarded to the company that will expire only in 2012; – BioNexusstatusin2007 – MalaysiaBookofWorldRecordsin2007asthe1st company to cultivate cordyceps in the laboratory International Markets: Biofact Life promotes and distributes its range of products under the brand name of ‘Timo’ (reg. ) among local consumers of herbal wellness products. In November 2009, the company signed an agreement to launch its products in Vietnam.. Aside from that, Biofact Life’s range of products can also be found in the ASEANcountries.
The Products: Moving Forward: The company’s range of wellness products can be categorised into the following series: 1. General Health series – Cordyceps King, Cordyceps Essentials 2. Functional Health series – Cordyceps Energy Plus, Cordyceps Brefwell, Cordyceps Steles Plus 3. Men’s Health series – Men Plus, Men Plus Essentials 4. Women’s Health series – Happy Lady, Femm Plus Cordyceps, Prolongevity 5. Kids Health series – IQ Gummy 6. Teaseries–CordycepsNTAgingTea,Cordyceps Lunger Tea, Cordyceps Immuno Tea BioFact Life Sdn Bhd Sales Office: Lot 5094, Kawasan Perindustrian Parit Jamil 84150 Muar Johor Darul Takzim Malaysia
Tel: +6069872588 Fax: +6069875788 E-mail: [email protected] com. my Toll-free: 1 300 88 8466 The company will continue to uphold and pursue its business philosophy of producing excellent quality products. The company believe that scientific and total quality management systems are the keys to achieve this goal. In that respect, they have established a quality control laboratory to ensure that the products which leave the factory premises are of consistently high quality. All raw materials are sent to the laboratory for inspection and only after they are passed by the laboratory can they be processed in the production line.
Biofact Life is committed to the superior quality of its products as it believes that the key to the success of any product in the market is in its quality. ECOLITE MANUFACTURING S DN BHD Ecolite Biotech Manufacturing Sdn Bhd was incorporated on November 2001. Its principal activities being in the product research and development as well as the production and distribution of bird’s nest, fish and chicken essences as well as herbal health supplement products. Key person of the Company: Mr. Yon Yen Peng Ecolite Biotech Manufacturing Sdn Bhd is a 100% Malaysian company with its daily business operations spearhead by Mr. Yon Yen Peng n his capacity as the Managing Director of the company. Of late, the company is also involved in the investment of bird’s houses, management of third parties bird’s houses and the trading of bird’s nests. With the new business activities, the company has embarked into profit-sharing ventures with third parties in the rearing of birds where income is also derived from harvesting of bird’s nests and trading of the bird’s nests. The company has three wholly owned subsidiaries namely, 1. Ecolite Pharma Sdn Bhd which is involved in the trading of instant bird’s nest, fish and chicken essence and traditional herbal health supplement roducts of sub-brands other than the Ecolite brand; 2. Ecolite Marketing Sdn Bhd which is primarily in the trading of cleaned bird’s nest, fish and chicken essence and herbal drinks under the Ecolite brand; and 3. Ecolite Birdnest Sdn Bhd which is newly formed for the rearing of birds, harvesting and trading of birds’ nests. Company Achievements Ecolite Biotech Manufacturing Sdn Bhd’s production systems are HACCP, GMP and HALAL certified and approved by relevant ministries and agencies. International Markets: 70%ofthecompany’sproductsaremarketed locally with the remaining being exported to the international markets which include to
Singapore, Indonesia, Vietnam, Taiwan and China. In the pipeline are plans to introduce its products to Dubai. Moving Forward: Our mission is to produce the most hygienic, chemical-free and purest bird’s nest and best quality herbal supplements for the holistic wellness of their customers while safeguarding the environment. The Products : Bird’s Nest : EcoliteInstantPureBird’sNest, EcoliteConcentratedBird’sNestwithRockSugar EcolitePipagaowithBird’sNestPlus EcoliteBird’sNestwithAmericanGinseng,WhiteFungus and Rock Sugar EcoliteBird’sNestExtractwithCollagen EcolitePureBird’sNest Herbal Health products :