Essays on Microeconomics

Industry structure In the home appliances industry, there are important underlying market structures that tend to largely affect the manner in which Whirlpool conducts its operations. Some of the underlying structures in the home appliances industry include perfect competitions, monopolies, oligopolies as well as monopolistic …

INTRODUCTION TO ECONOMICS Exercise 1 1. What determines that a resource be scarce? Why is scarcity important in defining Economics as a science Resources are seen as being scarce, when the wants exceed the resources. The fundamental problem of economics relates to the choices made …

These days, more and more people are using their own cars to commute. The increasing number of vehicles in our cities contributes to the high levels of pollution in the air. When faced with taking private cars or public transport, people react in different ways. …

This section will identify the firm’s marketing mix. The products, pricing, place and promotion efforts of the company will be discussed. The products of the company are well restricted within the apparel and clothing industry. However, within this industry the company has multiple products per …

What part does competition play in people’s daily lives? Playing sports is a necessary habit in everyone’s ordinary life. Playing sports not only Improves our health and wellbeing but It also teaches us important lessons of our dally lives. Tennis, Cricket, Football and Basketball are …

Marketing Plan: Innovation is a very important aspect for operating a business. Developing new products and services can increase a company’s brand name, growth as well as revenue. The success for many established companies that remain in business for many years is due to providing …

?Kerala’s development experience: a search for a micro response to a macro process abstract The concept of development, in the sense of achieving ‘human good’ has always been there since the advent of human society, only with varying understanding, emphasis, and implications. It is seen …

Income Elasticity of Demand is a measure of responsiveness of demand to the changes in income and it involves demand curve shifts. It provides information on the direction of change of demand, given a change in income and the size of the change. Formula for …

The Law of One Price in Financial Markets Owen A. Lamont and Richard H. Thaler The Law of One Price is an economic way of rational perspective to explain the expectation of price uniformity of a particular commodity or say any economics goods across national …

To understand the economic fluctuations, many economists have focused attention on economic coordination problems. Normally, the price system efficiently coordinates what goes on in an economy even in a complex economy. The price system provides signals to firms as to who buys what, how much …

As India has liberalized its single brand retail industry to permit 100 percent foreign investment, we take a look at the regulatory issues and legal structures pertinent to establishing operations In this new dynamic market. That India should be well on the radar for foreign …

There has been rapid growth in the number of edge funds and their assets under management, suggesting they provide economic value to investors that is not available in other investment instruments. Their main aim is to reduce risk and volatility whilst attempting to preserve capital …

BCG Matrix the Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in terms of its product range. It helps a company think about its products and services and make decisions about which it should keep, which it should let …

Executive Summary In order to respond to extreme demand variability and incidents of high stock out rates Barilla is currently applying pressure to both its’ manufacturing and logistics departments to restock distribution centres as quickly as possible. This is resulting in high distribution costs and …

What do you understand by the term Market? Marketing is followed by the different way of processes that may included the success of marketing and involves of marketing research selling product, sales promotion, product and services and main thing of consumer satisfaction and their need …

The answer can be processed by the calculations involved and that are: ARM 2000 / 10,000 km x 250 km 000/10000 x 250 = 50 50. Now according to the calculations it takes ARM 50 in total to travel from a car rather than spending …

At this price, a firm can sells any number or quantity of the homogeneous commodity. In case of monopoly market, a monopoly firm is a price maker. It is also because there is no close substitute of its commodity. Depending upon the kinds of elasticity …

According to the European competition case law, a dominant position is defined as “the power of a firm to behave to an appreciable extent independently of its competitors, customers and consumers”. It is obvious that a firm or several firms which hold a dominant position …

Tiffany& Company concluded an agreement with its Japanese distributor, Mitsukoshi Ltd. that would fundamentally change its business in Japan. Under the new agreement, Tiffany’s wholly owned subsidiary, Tiffany& Company Japan Inc. (Tiffany-Japan), assumed management responsibilities in the operation of 29 Tiffany &Company boutiques previously operated …

The place that I have chosen has more advantages then disadvantages. This is because my shop will be near a main road that will allow people to see any promotions, and they will be drawn to the area by the large tourisum industrie in Pickering. …

Today, the B2B eCommerce websites in India are undergoing a massive transformation. From being non-existent and unknown to forging listing based websites to finally enabling full-fledged transactions for the members, they have faced it all and yet the journey for B2B eCommerce websites has just started. …

Coach, Inc is a marketer of fine accessories and gifts for women and men. The company is engaged in designing, wholesaling and retailing of handbags and accessories. Its product portfolio includes handbags, women’s and men’s accessories, footwear, jewelry, apparels, business cases, eyewear, and related products. …

1. Why do many firms use cost-plus pricing for supply contracts? Firms use cost-plus or markup pricing because firms have informal understanding or implicit contracts with their long term customers that permit them to raise the prices when costs increases. Firms must price their products …

No economies of scale: increase in output has not effect on the AC, so the curve is flat and AC is constant Economies of scale: property of a cost function whereby the average cost of production falls as output expands Discomposes of scale: property of …

Transportation services are becoming more common and broadly used in recent decade, in line with the advancement of technology. Generally, transportation services can be divided into three groups: water transportation, land transportation and air transportation (Gee, Choy, & Makens, 1984). Airline industry, which this essay …

Economies of scale: The increase in efficiency of production as the number of goods being produced increases. Government policies: restrictions on advertising leading to surrogate ADVT. , polic ies which make it difficult for expansion of companies. Access to distribution channels: cost of distribution in this industry needs …

Limit pricing is the type of pricing wherein firms discourage entrants to the market by choosing a low price that is below short-run profit maximizing price but above the competitive level. Firms who engage in limit pricing are forfeiting current profits to earn future profits. …

SWOT analysis to create a strong business strategy that has helped it become a very strong competitor in its industry value chain. Dell identified its strengths in selling directly to customers and in designing its computers and other products to reduce manufacturing costs. It acknowledged …

A RESEARCH PROPOSAL ON MARKETING BRAND MANAGEMENT This proposal is about one particular aspect of marketing, “Brand Management”. Marketing is a vast discipline so as a part of writing this proposal; I chose one particular aspect of it, which will provide information about several aspects …

Building a business is one thing, but building a brand is different altogether. Both are often confused to be one, but where business cannot always be a brand, a brand, in way or another, is always a business.You create a brand only to build businesses …