Essays on Microeconomics

The place that I have chosen has more advantages then disadvantages. This is because my shop will be near a main road that will allow people to see any promotions, and they will be drawn to the area by the large tourisum industrie in Pickering. …

Tiffany& Company concluded an agreement with its Japanese distributor, Mitsukoshi Ltd. that would fundamentally change its business in Japan. Under the new agreement, Tiffany’s wholly owned subsidiary, Tiffany& Company Japan Inc. (Tiffany-Japan), assumed management responsibilities in the operation of 29 Tiffany &Company boutiques previously operated …

Industry structure In the home appliances industry, there are important underlying market structures that tend to largely affect the manner in which Whirlpool conducts its operations. Some of the underlying structures in the home appliances industry include perfect competitions, monopolies, oligopolies as well as monopolistic …

Limit pricing is the type of pricing wherein firms discourage entrants to the market by choosing a low price that is below short-run profit maximizing price but above the competitive level. Firms who engage in limit pricing are forfeiting current profits to earn future profits. …

According to Pass et al (2000), “Oligopoly, a type of market structure is characterised by a few firms and many buyers, where the bulk of market supply is in the control of relatively few large firms who in turn sell to many small buyers”. To …

Marie Curie focused on the isolation of the elements that emitted radiation such as radium and not on the health benefits of radium. However, her discovery led to advancements in the world of medicine and further understanding on matter and energy. Years after her discovery, …

According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies “At introduction, the marketing strategist has two principle strategies …

A RESEARCH PROPOSAL ON MARKETING BRAND MANAGEMENT This proposal is about one particular aspect of marketing, “Brand Management”. Marketing is a vast discipline so as a part of writing this proposal; I chose one particular aspect of it, which will provide information about several aspects …

 Introduction The direct economic regulation of business by independent government commissions has a one-hundred year history on the North American continent. It is generally asserted that the purpose of such commissions is to protect consumers from exploitation by limiting the economic powers of certain firms …

?Kerala’s development experience: a search for a micro response to a macro process abstract The concept of development, in the sense of achieving ‘human good’ has always been there since the advent of human society, only with varying understanding, emphasis, and implications. It is seen …

There has been rapid growth in the number of edge funds and their assets under management, suggesting they provide economic value to investors that is not available in other investment instruments. Their main aim is to reduce risk and volatility whilst attempting to preserve capital …

Paraded Sahara Part 1 (a) The marketing mix is a strategy tool used to formulate a plan for product development and promotions in a business. Examining the mix for the company Bottle Green may help Simon Speers, Company Owner, see the strengths and weaknesses of …

What do you understand by the term Market? Marketing is followed by the different way of processes that may included the success of marketing and involves of marketing research selling product, sales promotion, product and services and main thing of consumer satisfaction and their need …

Coach, Inc is a marketer of fine accessories and gifts for women and men. The company is engaged in designing, wholesaling and retailing of handbags and accessories. Its product portfolio includes handbags, women’s and men’s accessories, footwear, jewelry, apparels, business cases, eyewear, and related products. …

SWOT analysis to create a strong business strategy that has helped it become a very strong competitor in its industry value chain. Dell identified its strengths in selling directly to customers and in designing its computers and other products to reduce manufacturing costs. It acknowledged …

The Product Life Cycle is indeed important in marketing since it tells the manufacturers when is the right time to launch a product and how should they launch it.  The cycle is concerned with the changes in the product, price, distribution, and the promotion.  The …

Executive Summary In order to respond to extreme demand variability and incidents of high stock out rates Barilla is currently applying pressure to both its’ manufacturing and logistics departments to restock distribution centres as quickly as possible. This is resulting in high distribution costs and …

As India has liberalized its single brand retail industry to permit 100 percent foreign investment, we take a look at the regulatory issues and legal structures pertinent to establishing operations In this new dynamic market. That India should be well on the radar for foreign …

Rivalry being present in any industry is obvious. Some industries have more than others and for different reasons. With over 12,000 different companies in the Oil and Gas Field Services industry competition is high and is projected to only continue to increase. This is due …

No economies of scale: increase in output has not effect on the AC, so the curve is flat and AC is constant Economies of scale: property of a cost function whereby the average cost of production falls as output expands Discomposes of scale: property of …

Introduction The ongoing financial crisis has affected basically every business in the entire globe with prices of goods going up drastically while finance sources continue to dwindle in the process. Accounting applications have especially been hit hard with new intricate challenges becoming more imminent every …

Personal selling involves a sales person persuading prospective buyers of a commodity or service to purchase it and is paid by the owner of the commodity from the sales they make. There are seven steps involved. The seven steps can be applied in the selling …

According to the European competition case law, a dominant position is defined as “the power of a firm to behave to an appreciable extent independently of its competitors, customers and consumers”. It is obvious that a firm or several firms which hold a dominant position …

Using the appropriate diagrams, explain why the relative burden (incidence) of an indirect tax on the producers & on the consumer varies depending on the price elasticity of demand for the good/product. Indirect Tax is a tax placed upon the selling price of a product, …

Introduction The flypaper effect examines the impact of intergovernmental grants on local governments’ spending behaviour. Where one level of government is unable to provide public goods and services for another level of government it transfers money to that government to finance its own provision. The …

Income Elasticity of Demand is a measure of responsiveness of demand to the changes in income and it involves demand curve shifts. It provides information on the direction of change of demand, given a change in income and the size of the change. Formula for …

Economies of scale: The increase in efficiency of production as the number of goods being produced increases. Government policies: restrictions on advertising leading to surrogate ADVT. , polic ies which make it difficult for expansion of companies. Access to distribution channels: cost of distribution in this industry needs …

Building a business is one thing, but building a brand is different altogether. Both are often confused to be one, but where business cannot always be a brand, a brand, in way or another, is always a business.You create a brand only to build businesses …

Today, the B2B eCommerce websites in India are undergoing a massive transformation. From being non-existent and unknown to forging listing based websites to finally enabling full-fledged transactions for the members, they have faced it all and yet the journey for B2B eCommerce websites has just started. …

Sample questions Note: The purpose of providing sample questions is to show the format of questions that will be given in the midterm exam. The midterm exam will have more of both true-false questions and short answer problems than those presented here. For more short-answer …