Essays on Microeconomics

It is a cardinal truth that, in order to make the best possible use of the economic resources available in any economy, three basic decisions need to be taken – what to produce, how to produce and for whom to produce. The answers to these …

Porter’s Five Forces Theory is a relatively old theory, but one that has helped numerous businesses understand the market place and achieve competitive advantage. (more…)

The main reason for studying economics is that it is practical. Everyone makes economic decisions everyday. We all face the problem of scarcity and, thus, must continue to make choices. Today, people are getting to be more and more concerned about Economics. The current economic …

Case Study Questions –Paramount Communications Inc. 1993- Why a paramount is a takeover target? Several Strategic Reasons – Cost reduction: through combinations of similar business and economy of scales – Sales increase: cross-promotions of each company’s brand and utilization of each company’s channels, and cooperation …

Point of purchase displays, raffles, and rewards are considered as sales promotion. Most of the companies are doing this kind of strategy in order to create consumers’ demand. This kind of technique can be directed to consumers or retailers of the product. Apparently, this strategy …

The organizations used various methods for the marketing of the products and needs much planning for the future production. This involves the various marketing techniques which helps the organizer to make the market strategy, the application of these techniques would be help full to promote …

Your cousin Vine owns a painting company with fixed costs of $200 and the schedule for variable costs as below. What is the efficient scale of the painting company? Quantity of Houses Painted per Month Your aunt is thinking about opening a hardware store. She …

Ferrari cars are known for their quality, and over time it has created a brand that cannot be offered by any other car dealerships. It has monopoly over the brand– meaning it has the exclusive ownership through legal privilege, command of supply or concerted action …

Introduction Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. The term detergent by itself is sometimes used to refer specifically to clothing detergent, as opposed to hand soap or other …

International market segmentation (International market segmentation) is the concept of market segmentation in the use of international marketing. Its concept is by comparing the domestic and international market for more buyers, a wider distribution. With businesses having limited power, it is usually very complex to …

The paper discusses US trucking industry. The industry comprises of 79% of total freight industry of US. It is currently in high growth phase. This paper analyzes the driving and competitive forces affecting the industry as well as competency of existing firm.  The Industry’s Dominant …

I will be only talking about the first part of the article ” China commodity imports soar despite high costs” Identify economic concepts (vocabulary words) that explain content of article Demand for oil and copper Purchases of other commodities imports of inwrought materials raise retail …

Price Elasticity Q.: Suppose the price of apples rises from $3 a pound to $3.50 and your consumption of apples drops from 35 pounds of apples a month to 20 pounds of apples. Calculate your price elasticity of demand of apples. What can you say …

In a situation where a large company is in need of launching a new product in the market some primary and secondary research should be done for one to develop a business proposal on how such a business will be conducted. The Managers Responsibility In …

The purpose of this paper is to presents the results of the comprehensive marketing analysis of the feasibility of introduction of Halal chips to Indonesian market. The study consists of the overview of the product (using certain elements of the Marketing Mix methodology) and the …

Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control).  Constant monitoring of …

The purpose of this paper is to discuss the aspects of Ramone becoming a franchisee of Dunkin’ Donuts. The writer will talk about any critical issues that Ramone will face during this process. In addition, the writer will discuss any information that Ramone should be …

Production off new brand of shoes is an example of answer- what to produce 2. Nearer carves wooden squirrels, which he sells to benefit the local nature center. He charges $30 for each squirrel. Squirrels are Manner’s economic answer to which question? Answer-What to produce? …

Ans1. The acquisition of Royal’s linerboard mill and box plant by Atlantic Corporation sounds strategic move. Atlantic Corporation purchased 150,000 tons of linerboard each year from its competitors for production. Also, 70% of the Atlantic Corporation operating profits came from their forest products. The sales …

A firm successfully implementing a differentiation strategy would expect a) Customers to be sensitive to price increases. B) To charge premium prices. C) Customers to perceive the product as standard. D) To have high levels of power over suppliers. 20. TTS is most helpful to …

Qustion1 Identify and explain the market structure in which the company is operating Pos Malaysia Market structure * Monopoly firm Introduction (Pos Malaysia) Pos Malaysia Berhad is Malaysia’s premier physical communications provider. Pos Malaysia also has a widespread network of 701 post offices all over …

Why is Vermeer’s market share dropping in the Austrian market in the early How would the quota system change the way channel flows are performed in Verbal Australia’s channel? Comment on the efficiency (I. E. , cost) and effectiveness (I. E. , satisfaction) implications of …

Marketing Audits and its importance to an organisation As of I am starting to write this essay, an historic and astonishing incident happened in US—Standard & Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture–US …

MODERN REAL ESTATE PORTFOLIO MANAGEMENT (MREPM) REAL ESTATE IN A CAPITAL MARKET CONTEXT, PORTFOLIO DIVERSIFICATION AND OPTIMIZATION APPLICATIONS TO WESTERN REGIONAL APARTMENT PORTFOLIOS E (r) • • • • • • • • • • • •• • • • • • • • • …

Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits, it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore, Niche positioning will only require $15 million in marketing costs as …

Discuss the implications of the paradox that although financial theory assumes that investors are rational in practive, few if any investors appear to approach investments decisions in a rational manner. Can Noise Traders Survive? 1. Introduction Noise Trader is a financial term introduced by Kyle …

Introduction As seen in the Beiersdorf’s Brand-Product Matrix, Beiersdorf’s brand portfolio contains eight brands namely: Labello, Nivea, 8X4, La Prairie, Juvena, Eucerin, Hansaplast/Elastoplast, and Florena. Amongst these brands, the most prominent is the Nivea brand, which the company uses as the umbrella brand for broad …

This factor is characterized by examining the concentration ratio of the industry. An industry with a low concentration suggests that there are lots of players in the markets and competition is in its high level. Industry that has highly concentrated suggest a situation where only …

The retail industry in Australia is considered as one of pillars of its economy. The industry has improved immensely as the players in the market have increased and the variety of commodities has expanded immensely. At present, the industry is populated by companies that range …

Marketing Is the organizational function charged with defining customer targets and the best way to satisfy needs and wants competitively and profitably. Since consumers and business as buyers face an abundance of suppliers seeking to satisfy their every need, companies and nope FLT organizations cannot …