Essays on Gillette

The Gillette Company started in 1901 when King C. Gillette opened “one of the first great multinational organizations” (Hartline, 2007, p.444) that led the safety razor manufacturing industry for about 50 years.  As it provided shaving care products in Boston, it was able to open …

Statement of the Problem The problem had aroused after a severe disaster took place in Thailand and this was a financial crisis problem. This crisis had spread across to the whole of Asia, as a result of which many investors stopped investing into emerging markets …

To better understand the market and shape the key marketing problem, we conducted primary research to find out the general trends of hair removal among women in Singapore. From this we found a significant result of women in Singapore favouring razors over cream due to …

Evaluate product innovation at Gillette throughout its history. Gillette has invented the first safety razor with disposable blades in year 1901 which is one of the new-to-the-world products. This safety razor serves as a basic product, for the market segment of men who shave regularly, …

P&G divides its seines activities into three global units: health and wellbeing, household care and beauty. P&G is an American corporation based in Cincinnati, Ohio, which manufactures wide and popular range of products. More than three billion times a day, Procter and Gamble brands interact …

GAP of Singapore, Gillette might want to expand the shaving and personal care products in Singapore. And also in Singapore there is no competition from domestic companies as the entire GAP of Singapore is based on imports from other countries. Singapore are very competitive in …

GILLETTE CASE 1)Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. When we look at Gillette’s product innovation throughout its history, Gillette continued developing, innovating …

Postponement Strategy Materials Management End Term Project (Term –IV) Date: 15th September 2009 Submitted To: Submitted By: Prof. Vivek Kumar Namrata Agarwal(81031) Prof. Kaushik Paul Neha Gupta(81034) Contents Chapter 14 Introduction4 1. 1 What is Postponement? 4 1. 2 A specific example5 1. 3 Postponement …

Unilever [pic] The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929. Unilever was one of the world’s first genuine multinationals with operating companies in more than 40 countries. The company produces and distributes a vast number …

Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (? 30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products, a marriage of the best in their respective industries. The merger of the two …

For SK-II line of skin care products, Procter and Gamble should have stood more firmly. Instead of denying the allegation, they should have explained and stressed more clearly that the small amount of those banned chemicals in the SK-II skin care products are not hazardous …

How P&G Tripled Its Innovation Success Rate Inside the company’s new-growth factory. IN 2000 the prospects for Procter & Gamble’s Tide, the biggest brand in the company’s fabric and household care division, seemed limited. The laundry detergent had been around for more than 50 years …

Gillette Razor corporation was founded in 1901 by King Camp Gillette as the American Safety Razor Company. In 1895, while working as a salesman for Gillette envisioned an inexpensive, double-edge blade that could be clamped over a handle and simply disposed of when the blade …

Celebrity endorsement is defined as a form of brand or advertising campaign that involves a well-known person using their fame to help promote a product or service. The basic principle is quite simple, people like celebrities, so if a celebrity likes a product, people will …

Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world”s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western …

This paper aims to apply the retail elements discussed in the book of Paco Underhill, “Why We Buy”. As discussed in the book, improving the state of certain but key retail elements of the store will likely improve its sales performance. For this study, the …

On February 28th, 2005, Gillette was sold to Procter and Gamble for $57 billion. Gillette is based in Boston and was founded in 1901. It sells products in over 200 countries in 31 manufacturing plants in 14 countries. It is one of the leading manufacturing …

The first safety razor with disposable blades was invented in 1901 by King C. Gillette. Since then to this date Gillette has been one of the leaders in shaving technology and innovation. Gillette has been the preferred choice for many men and women around the …

PENETRATION RATE OF MAIN PLAYERS IN B&R MARKET In 2011, the whole B&R market penetration sunk into a sap situation, the penetration of the whole market by itself dropped from 43. 5to 41. 6(%). The penetration rate of P&G in year 2011 decreased by 8. …

Case Preparation For Discussion (Gillette) 1. Central problem/issue in case: The main problem is that, since its acquisition, Duracell has become a drain on the financial performance of Gillette. The board needs to decide what should be done to turn Duracell around and restore Gillette …

Gillette learned that they had to think ahead and be creative to be competitive. They learned that they have to develop their products before their competitors to be the leading company of the market and staying popular to the customers. Russel B. Adams Jr. , …

In November 2004, Jim Kilts called A. G. Lafley at P&G’s Cincinnati headquarters. Kilts, who had been Chairman and CEO of Gillette for 4 years, was seeking a buyer of the global Boston-based company. Lafley, who had been Chairman and CEO of P&G for over …

Smart Principles for Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors, but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more …