Last Updated 13 Apr 2020

Customer Benefit Package – Walmart versus Luxury Clothier

Category Fashion, Shopping, Walmart
Essay type Research
Words 965 (3 pages)
Views 482

Walmart is no one of the largest retail stores in North America. It is considered to be one of the most efficiently run retail business worldwide. To compare Walmart to luxury retailers has numerous contrasting factors both in goods and services provided. The most significant factor is the price when comparing Walmart to luxury retailers. Walmart is committed to saving its customers money so they can live a better life; this is why their products are reasonably priced goods whereas luxury retailers tend be highly priced.

Walmart’s mission statement: “People, Saving Money, Living a Better Live” To contrast the Customer Benefit Package of Walmart against a luxury clothier for purchasing a new formal dress, there are many contributing factors. Depending on the person will dictate the types of benefits from the products to satisfy your needs. Typical sources of a Customer Benefit Package are GOOD COMPARATIVE PRICE, GOOD QUALITY, GOOD WARRANTY SERVICES, REPUTABLE COMPANY, KNOWN PRODUCT/BRAND, LOW AFTER-SALES COSTS, PROMPT DELIVERY, WELL DESIGNED PRODUCT, FASHIONALBE, and EASE OF PURCHASE AND RELIABLILITY.

Price, Walmart has definitely an advantage over its competitors particularly a luxury clothier for the purchase of a formal dress. I would like to compare Walmart to Lane Fashions; this is a local luxury ladies shop in my local community. Lane prices are definitely higher than Walmart, but in terms of quality, Lane sources out quality products to consumers and this is a quality that the customer expects as compared to Walmart, which has limits on their stocks on per style, per season based on purchase cost.

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Shopping at luxury clothier gives the customer a sense of pride knowing that not too many others will have the same item in their closet. Luxury clothiers are focused on quality, style and design for their business. Lane Fashions carries numerous well-known brands, for example Artex, Bianca Nyard, City Girl, FDJ, Joseph Ribkoff, and so on. They are trusted brands for style, designs, fit, and sophistication with upscale fashion and offer excellent one on one customer services.

These would be an advantage over Walmart, also, if living in my community, there is no Walmart, you would have to travel 45 minutes to the nearest store outlet. Luxury clothier provides their customer with assistance in referring or suggesting other products, and such accessories that go well with your purchase. In Walmart they have their house brand, “George” which provides the customer with reasonable priced products. They do carry other brands so there is more for the consumer to choose from, but nothing to compare to a luxury clothier.

The difference here would be the preference of the customer, do you want a good fitting piece of clothing, and do you care about the brand name. A luxury clothier will have the variety of choices in clothing, and in accessories to go well with the clothing they sell. The staff is knowledgeable about the products they are selling are very able to assist the customer with their purchase. Walmart does not provide these kinds of services, there will be no suggestions on products or accessories, their staff are not trained to provide these types of services.

Service is a major factor in the contrast between Walmart and a luxury clothier. This is a major role in the decision making process of the customer. Am I satisfied with how the store staff assisted me? Did I have an intimate shopping experience? How long did I have to stand in line to pay for my purchase? Was the store staff courteous and knowledgeable about the products? If your experience is a wonderful one you will come back to this store as a repeat customer, due to how the staff treated you, if they make you feel like a V. I. P.

Walmart offers various after sales services, in some locations they are open 24 hours a day. The Cash Back Reward program that they have entices customers to shop in their stores and keeps customers coming back. These could be an advantage over the luxury clothiers, as they may not have these programs or services available for their customers. They also have a very adequate return policy wherein they freely accept returns within a specified time frame, but in my experience, if the staff does not check out the returned items and re-shelf them, then other consumers will purchase the defective/returned product.

Walmart has numerous cashiers but often there are very few open and so you usually are standing in line for a while. For a luxury clothier they usually have a couple of cashiers, and on a busy day, like the Christmas season you could have to stand in a line but normally on a regular day there would no long lines at the cashiers. Walmart’s purpose is “by offering the best possible prices on the products our customers’ need, so we can help them afford something extra” to provide the customer with a “one-stop” shopping experience.

They offer various products, food, clothing, housewares, gift items, garden centre, automobile centre, salons, and photo centre. They provide fast food within the store, Tim Horton’s and McDonald’s. They also provide on-line shopping. There are definitely numerous contrasts of ideas between Walmart and a luxury clothier. In this document there have been many contributing factors mentioned. Why does the consumer shop at Walmart?

I believe like many consumers the main reason would be convenience, one-stop shopping centre and once you are in the store you definitely impulse buy; after sales service and the price. In a luxury clothier, it is for the experience of one on one customer services, the brand name of the clothing you are looking for, the quality, reliability of the product, image of a luxury clothier, updated style/fashion. I will always shop for certain products at Walmart, but for my evening wear I will always shop at a luxury clothier.

Customer Benefit Package – Walmart versus Luxury Clothier essay

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