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Creativity and innovation

Today, MM is a multinational powerhouse, with more than $23 billion in annual sales across a product line 50,000 deep, from adhesives to optical film. It boasts 22,800 patents, many derived from its 15 percent program. The program has been key to m’s business strategy and could be a model for other companies eager to innovate (Bogged, 2010).

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2. 0 Contents 2. 1 Issues of MM 2. 1. 1 Structure in Relation to Innovation MM Company established in 1902 in Minnesota, United States, with more than 35 business units in America, Europe, Middle East, Africa and Asia.

Its line of business includes sandpapers for abrasives, wet and dry papers etc. The company has a good structure which enable them to overcome the setback they had at their first market entrance, of which they come out with new creative technique to innovate ideas together, as a result of the structure of its employees to work together, the company had a major breakthrough in the global market. m’s structure is finely well- positioned to accommodate growth and enable it to respond quickly to its rapidly- changing business demands.

Conventional research on organizational innovativeness has explored the determinants of an organization’s propensity to innovate. Although researchers have analyses the influence of individual, organizational and environmental variables, most of the research has focused on organizational structure. Within the field of organizational structure theories, there has been a long tradition of investigating the links between environment, structures and organizational innovation. Several studies have shown how certain organizational structures facilitate the creation of new products and processes, especially in relation to fast changing environments.

The work of micro-economists in the field of strategy emphasizes the superiority of certain organizational structures such as; flat organizational structure, which is similar to the structure adopted by MM ever the tall organizational structure, which is similar to the traditional structure used by the company. These economists argue that flat organizational structure helps an organization to become more innovative, because it enables all the members of the company to take part in its decision making process (Bernard, 2011).

Similarly, contingency theory argues that the most appropriate structure for an organization is the one that gives its employees the opportunity to take part in its decision making process. This is mainly a flat organizational structure. This structure enables the employees of the company to directly inform the management of any new ideas they have without any form of bureaucracy to discourage them or slow the process (Bernard, 2011). 2. 1. Leadership Relation to Innovation Goal achieved through the company to become a global spread as widely from America to include all continents, it means that the leadership was wise and act with tact, simply that the leadership of MM was commitment and role models, before they are statements and opinions without plan. The executive manager was painting a picture in his mind about the perfect ways for employees what they should be in the many, the focus of leadership was the ability to influence the workers and employees by motivating them to seek enthusiasm and commitment to achieve the targets.

Opinion of the author that the behaviors practiced by executive manager with the workers and staff was effective approach, were his interaction with clear steps as planned already, the most important characteristics is coordination and organization and urged the workers to complete the work on time, and provided them with a great degree of satisfaction and degree of coherence of the group.

Such an environment can be more effective than monetary incentives in sustaining innovation. The executive manager made explicit steps to foster an innovation culture based on trust among employees, in this environment the staff can be effective in sustaining innovation and the executive manager made clear steps to encourage and foster an innovation culture based on the basis of trust between staff and employees.

According to (Woodlot & Horny, 2002). Thinking in regularity and logical leading to organizational focus and thinking before planning and about planning is a natural evolution expresses minds, Requires basically to be clear on what we want to do at all levels for internal and external affairs And then put the appropriate plans and system for monitoring To make sure of doing things to the fullest is fine. Barnum, 2004) shows the main thing is focus to well Planning and it is what makes the Plan an effective strategy to innovate the most important things and focus is necessary to organizational success . 2. 1. 3 Linkages and Networking to Innovation The most important characteristic of the company MM is to communicate with the global and local communities and looking for the needs and interests of the customers, MM has established many of the communication skills to meet customers and hear their views.

M has hired a staff to service the customers with dignity and respect and to feel the customers satisfied after the communicate with them by providing clear and sufficient information either through direct talks informally, or via email and so on. The company did not reach to the global of non-understanding of customer needs and engage them in innovation and give their opinions and their views.

In cases of opening up new areas MM used the ideas and opinions of customers from outside the company as part of the development team for blending views and engaging them as part of the development team to mix views. Linking research and experience with customers led to enhance the level of customer satisfaction and knowledge of the product and how to meet its needs and helped to define the identity of the company not only meet the needs of customers but extend to many of the ideas that rise to the concept of creating a response to the wishes of the expected customers.

Thus, these methods have served and satisfied the customers ,have increased activity and effectiveness of the company (Stern, 2001). The variations between regional patterns and national of technology development fleets the significance of external economic and non-economic factors that encourage the interactions of creative on all kinds of the community, which leads to economy into “virtuous circle” of technological development. . 0 Analyze difficulties in using MM in different cultural situation Depending on the country of the author (Syria) has many advantages, including the presence of an important human resources and skills in the labor market academically and technically need to support and appropriate guidance to get the benefit desired and required from fresh graduate of colleges as well as international experts of Syrian origin.

The establishment a futuristic company ( AZIZA ) the author will face many obstacles, including challenges related to community and economic environment and investment and business owners. Challenges related to the majority of the community members-the community in general aspiring to reach higher ranks of government and minimizing the importance of managing a business career as an option. Where the failure is treated always in a negative way and the entrepreneur in the case of failure Just for once-is considered human being failed a lifetime which limits innovation and development.

In Syria, there is the problem of routine and bureaucracy in all sectors where high proportions in the institutions of the public sector and less in the private sector, which is Considered Bad of the work environment in Syria and must be combated to eliminate them through the process of contributing to the awareness community using modern technology to eliminate routine and bureaucracy and serious contribution to the idea of creating a single window (Haddam, 2012).

One of the challenges and not to take full advantage of previous experience and be taken into account as a reference lichen performance of he work, as well as the policy of the state and the economic system in the country, the culture of the community is also full of routine, there is no full advantage of the technology and techniques in the field of electronic daily work, the lack of automation of processes in the offices which leads to lose time, which leads to lack of innovation (Haddam, 2012). . 0 Evidence of reflection on how insights relate to student own situation and how learning might applied in current situation Motivate the staff by a variety of ways. While a employee will rewarded by a rise of pay, another will measure their success wrought a promotion. Also the training could be a strong factor to motivate for the staff, and this also helps them to acquire a new skills. Thereby increasing performance of their Job and stimulates them to creative new things. Adoption of the good incentives stems from a measure of fair and realistic comes the following results : Raising the level of production of employees, which is reflected on the production, cut the company costs by reducing the damage, the spread of a positive atmosphere between the members of the company because of the general sense of attestation and Justice, Increase in the number wishing to Join the company of qualified and creators, and the presence of a picture of a shiny bright and positive of the society (Fedora, 2005).

What draw the attention of the author also is a constant quest of MM Company in the preparation of future plans for the administration the transitional phase. According to (Donald, 2012), organizational transition management is an approach to changing an organization situation from a current state to a desired future state. It is an organizational process aimed at helping to hanged stakeholders to accept and embrace changes in their business environment.

Similarly, (Cotter, 2011) defines transition management as the utilization of basic structures and tools to control any organizational change effort. Change management’s goal is to minimize the change impacts on workers and avoid distractions. Examples of organizational change include; Mission changes, Strategic changes, Structural changes, Technological changes, and Changing the attitudes and behaviors of employees.

As a multidisciplinary practice that has evolved as a result of scholarly research, Organizational Transition Management should begin with a hysteretic diagnosis of the current situation, in order to determine both the need for change and the capability to change. The objectives, content, and process of change should all be specified as part of the Transition Management Plan (Gaffer, 2012). Transition Management processes may include creative marketing to enable communication between change audiences, but also deep social understanding about leadership’s styles and group dynamics.

As a visible track on transformation projects, Organizational Transition Management aligns groups’ expectations, communicates, integrates teams and manages people training. It makes use of performance metrics, such as financial results, operational efficiency, leadership commitment, communication effectiveness, and the perceived need for change to design appropriate strategies, in order to avoid change failures (Gaffer, 2012).

According to ( Kings, 2012), successful transition management is more likely to occur if the following are included: ; Benefits management and realization to define measurable stakeholder aims, create a business case for their achievement (which should be continuously updated), and monitor assumptions, risks, dependencies, sots, return on investment, ad’s-benefits and cultural issues affecting the progress of the associated work. Effective Communications that informs various stakeholders of the reasons for the change, the benefits of successful implementation, as well as the details of the change (when? Where? Who is involved? How much will it cost? Etc. ). ; Devise an effective education, training and/or skills upgrading scheme for the organization. ; Counter resistance from the employees of companies and align them to overall strategic direction of the organization. ; Provide personal counseling (if squired) to alleviate any change-related fears. Monitoring of the implementation and fine-tuning as required. The corporation is like a tree that grows from its roots, core products are nourished by competencies and engender business units, whose fruit are products. Three tests are proposed to identify core competencies in an organization: a core competence provides potential access to a wide variety of markets, it should make a significant contribution to the perceived customer benefits of the end product, and finally a core competence should be difficult for competitors to imitate.

The core products provide a tangible link between identified core competencies and the end products. Organizations need to build their strategies within different clear scenarios, in different ways, based on different competencies for the purposes of achieving real advantages in the shadow of unknown, risk, and uncertain future (Canon, 2011). 5. 0 Discussion of challenges in transforming their learning into action given their particular strength and limitations This case study taught the author the importance of organizational change and how it helps an organization to become more innovative and competitive.

It also helped the author to learn a detailed method of implementing organizational change, in order to avoid any form of disruption or problem in the process. This include; Prepare, Plan, Design, implement, Operate, and Optimize processes. In addition, this research helped the author to learn the importance of focus strategy and core competency and how they help an organization to become very competitive in their respective industries. The author also learned the disadvantages of individual work and how it negatively affects the productivity and innovativeness of organizations.

In the author endeavourers as a future manager, will apply this methodology whenever it deems necessary by adopting the strategy and processes used by MM – Prepare, Plan, Design, implement, Operate, and Optimize processes. This is because; the method will enable him to assess and align the organization’s threshold capabilities with its strategy before implementing it. The strategy will also help to avoid individual work and equally help the organization to focus on its core competency, thereby gaining more competitive advantage over its competitors.

The challenges that the author may face when applying this insight as a manager in future could be inadequate skilful employees and employees’ resistance to change. However, the author will resolve this issue by ensuring that the employees of the organization are encouraged to adapt to the change resulting from the new strategy implementation through rewards and training on the importance of the change to them and the organization. By so doing, the organization will always successfully implement any form of strategy relevant to its success and growth. 6. Conclusion In conclusion, MM is a very successful organization and a market leader, because of TTS ability to adopt new processes and adapt to the changes resulting from it. This also makes it to innovative very often, because it employees tend to be exposed to various operational processes, which helps them to constantly think of new ways to carry out their tasks. It also enables its employees to be constantly trained in various areas, thereby helping them to learn and transfer new knowledge, skills, attitudes, and abilities to their Jobs.