Bias, A CBS Insider Exposes How The Media Distort The News

Bernard Goldberg, author of “Bias, A CBS Insider Exposes How The Media Distort The News” demonstrates in this book how the media are bias in their news reporting. He suggests that they slant their coverage of the news while they tell you that they are presenting all the facts that are involved in the news reports. The author takes a deep view into news reporting, in which he is a part of, in order to offer the public a better understanding of what exactly takes place with important stories in which the media covers, and how they offer an opinion that strongly reflects their own personal views on the topic.

In 1996, Bernard Goldberg came clean with his opinion about the bias that he recognizes with the media. As a CBS news reporter, Goldberg discussed, before a public audience, the liberal bias in the media. It was clear that his associates weren’t happy about him mentioning his personal view on the topic and he quickly was treated differently because of his open announcement. This book shows how one person can cause so much chaos in the news business by mentioning subjects that many who are also in the same business, would rather keep private.

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(Irvine, 2002) Reed Irvine, a media monitor tells us that “Goldberg was not fired but his career did not prosper. ” This statement shows how by giving the truth facts can greatly make or break your career. We learn how Goldberg was treated differently after he made this claim by most people that he had been associating with in the industry. He mentions that some of his closest friends and colleagues turned on him in a negative way, after his admission, including a famous CBS news reporter, Dan Rather. Goldberg offers us a look inside the media and how the industry operates.

For many people who have often wondered what goes on behind closed doors, with the media, they can gain valuable information from this book and be able to recognize hints and clues about stories that they are viewing and determine if they are getting all the facts about the story or if possibly and most likely, they are getting a bias opinion from the news reporter. Exposing colleagues was a feat that Goldberg took extremely seriously. He had to determine if his words would help society or harm them in any way.

His clear decision to blow the whistle on the industry was a sacrifice in which Bernard Goldberg offered his listening public, so they could better make decisions, after hearing these reports from the media, and then make educated decisions about the stories that were being covered and then decide if what they were hearing was accurate stories or if they were simply reports that were altered or swayed in a direction that misled the public. In this book Goldberg shows that everyone does have a right to their own opinion and should be able to speak about subjects in a truthful manner.

He displays honesty throughout the book and how telling the truth should be a must for the media, when delivering stories that have huge impacts on the listening audience. For individuals to make a quick judgment after they listen to the news, should never happen because they must first decide if the information they are receiving is based on facts. Goldberg feels that the public has a right to know what is going on in our world, whether it is something that we need to know or whether high ranked officials feels that we should be kept in the dark.

Regardless, Goldberg offers that the public does have a right to hear the truth and that the media needs to fess up and demonstrate only the facts while they report news event and stories. In exposing the media, Goldberg has ultimately placed his reputation and career on the line for the benefit of the general public when he discusses what the media is capable of. He clearly tells us how bias all network newscasts are, from his view point which drastically changes the way we interpret the news that we hear.

This book offers both simple humor and seriousness on the author’s behalf and he remarkably describes his personal outlook and perception of the media, which offers a huge gift to the public of knowing what exactly goes on with the bias reports that we are given in our news reports, each day. The mainstream press takes on a whole new description and by reading this book, you will be greatly aware of the problems that are associated with the media and what they are and are not allowed to say to the public.

The media often desires for the listening audiences to view a story in a very similar manner that they do, themselves. By offering parts and pieces of stories that reflect their own interpretations, and adding their own input on the situation being reported on, the audience hears exactly what is intended for them to hear, we learn from Goldberg. This guided opinion that is adopted by the public is not necessarily and very rarely the complete facts about the story.

Rhetoric speaking leads the listeners in a certain direction and Goldberg expresses his dissatisfaction about this occurrence with the media. We can easily sense the courage of Goldberg, as we read about the events that made him such a criticized individual because of his clear views about the media. The author doesn’t really seem as angry as most people probably would, when placed in a similar situation. He only seems to offer his words of honesty, displaying his true caring intentions for the his audience of public listeners.

When he talks about being shut out or treated with disrespect by members of the media, I feel that he was hurt but he didn’t allow this hurt to push him under. This hurt only encouraged him to be stand strong in what he believed in and he had to make a decision to continue to be honest with the public or to sit back and be rejected by the media. He obviously chose to persist with his views about what was taking place with the media, and in writing this book, he demonstrates his strong will and dedication to those who deserve to know the complete truth.

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