Advertisement for Kellogg’s Pep Cereal From the 1930s

As much as we love the Cheerios today, people from the 19305 loved Pep, I am going to analyze a historic advertisement of Kellogg PEP cereal. The photograph of Kellogg PEP cereal likely happened within 19305-19405 and that we can tell that by how the image is black and white. Also, how the husband is wearing a suit and tie as if he’s returning home from work, while wife wearing the housewife clothes like an apron, feather duster, and dress, and the PEP cereal box in the bottom left. The pep cereal was booming in the 19305-19405 because it was the first cereal to back up by vitamins, however, it was an era where people did not understand how vitamins could likely help them in their lives. Kellogg’s premise is that individuals should consider buying the pep cereal because it provides you with energy and boosts your performance in daily lives.

Kellogg had a unique idea back in that day where having vitamins will help peoples‘ lives and make them ready to do more work without feeling exhausted Kellogg aid their claim, when the husband said “Gosh. Honey, you seem to thrive on cooking, cleaning, and dusting — and I‘m all tuckered out by closing time. What‘s the answer? Wife replied with “Vitamins, darling! I always get my vitamins!" It demonstrates that the pep cereal gives the wife full of energy throughout the long day and she was able to complete all the work, while husband is tired and can‘t do it anymore. We can guess why wife said this because husband sees her wife all full of energy while he’s drained. The message we can get out from the wife “vitamins" is to point out that taking the pep has loads of vitamins to get you throughout the day.

The logos of the PEP advertisement is that the wife is trying to convince that consuming the PEP will give you energy. The vitamins are beneficial to everyone lives if they take it enough which can help them do more work and boost your energy without being fatigued compare to those that don’t have pep. This is also an ethos because the wife is the proof that the PEP is giving her energy and it shows credibility how she is having so much energy. Nevertheless, Kellogg did a terrible job marking the pep and one may say this advertisement is sexist. If it wasn’t for the Kellogg logo within the bottom, nobody would realize it was a PEP cereal advertisement.

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Furthermore, it was an era where women stay home, do all the housekeeping while husband goes to work. People might think that the pep could just for women because they’re the one who stays home, and do all the work throughout the day, so they need vitamins to spice up and help accomplish their daily work People View this as a classic housewife in 19305-19405 since they‘re the one who stay home to assist family thrive while husband head to job to earn money Also, the wife is in the front of his husband so people will have a different perspective that wife is promoting the vitamins and how to get the energy needed to help throughout the day. This is pathos because we can see how people view women at this era like they are useless, and they are only born for house chores.

Its cruel on how women were treated differently in this era with no rights to do anything they desire The aim for the PEP advertisement was for everybody who are going to have a protracted hard workday, in order that they required vitamins to help to succeed in their goal. Furthermore. the husband states “so harder a wife works, the cuter she looks!" People may have a wrong idea of this advertisement and consider this as a woman’s responsibility which is to remain home and do all the chores. As we all know in the 19005, women‘s have no right to go to work since they were considered incapable to try to do any work except housework. This demonstrates stereotypical gender roles because it depicts that the husband is that the dominance of the family.

This is common mistake we tend to form while reading the advertisement since what we see. and skim can be completely different than what we hear from the person on what they‘re trying to mention ellogg PEP cereal was a cereal brand that newly released in 1938 that try to convince people that taking PEP will help them in their daily work since it's stuffed with vitamins As we had been arguing how that the men and women are equal for the past century, but, in the 19305- 19405, it shows that the men are the dominance of the family, Kellogg did an amazing housewife I do not think because it people may job selling their products ad like this can be that ad as a sexist and an current time frame, difficult to sell in our.

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