Business plan, Market, Analysis, Construction

Abstract
Aims to take advantage of the construction boom in the North West UK and expand their company. Also another aims to reach by the daughter company to expand their activities within their existing markets.

As a Management Consultant specializing within the Construction Industry, the company approached was looking to take advantage of the construction boom in the North West UK and expand their company. The business is a family owned company.

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As a Managing consultant, I have been employed to assess the viabilities of these two proposals and to produce a business plan that could be presented at the bank to gain financial backing for the expansion.

I was able to make an ASSESSMENT CRITERIA, which were listed below:

• Understanding and application of theories
• Correct use of terminology, techniques, etc.
• Relevance of examples and scenarios
• Quality of referencing and sourcing of material (evidence)
• Quality of presentation
• Correct structuring of the report

Business Plan:

Constructed “mega-projects” are readily recognizable for their form and function, and in many cases, are awe-inspiring.  Major buildings and bridges give identities to cities and nations and evoke a sense of pride in the people. “The construction industry is a vast system of engineers, architects, laborers, craftsmen, material, equipment and tool suppliers, and project owners responsible for building these structures (http://bcc.ecnext.com/)”.  The scope of the industry is all encompassing, including every type of facility imaginable.  Roads, bridges, mass transit, airports, schools, retail and commercial buildings, industrial and manufacturing facilities, drinking water systems, wastewater treatment facilities, dams and power generation, solid waste facilities, and hazardous waste treatment and disposal projects all benefit society and bolster our national security.  The construction industry seminar focused on projects and issues that have a potential mobilization involvement.

Executive Summary stated that, a home office in Yellowknife, NT will be established the first year of operations to reduce start up costs. The founder of the firm is a professional engineer with eighteen years of progressive and responsible experience. After the operation has started it was found out that the first year operation increased till up to 3rd year operation as well. Notice the sales amount in dollars increases as well as dollar profits together with the percent sales/profit.

The firm will specialize in providing three dimensional modeling and visualization to our clients. State-of-the-art analysis and design tools will be an integral part of the business plan. Implementation of a quality control and assurance program will provide a focus for production work.

The highlights of the executive summary shown in a bar graph presentation as analyzed in this manner, red bar represents which is increasing dollars from year 2000 to the year 2002. Also apple green color represents gross margin, which is also increasing order and while net profit increased in increasing order as well.

Objectives were seen to have the following:

Achieve 20% of market value at the end of the third year of operation.

Increase gross margin to 80% by the third year of operations.

Company has mission, as stated here:

Our mission is to provide clients across Canada's North with structural engineering services for all types of buildings, from concept planning through to completion, with a highly skilled professional team working together, using common sense and practical.

 Key to success has developed experience as stated.

Provide professional quality services on time and on budget.

Develop a follow-up strategy to gauge performance with all clients.

Implement and maintain a quality control and assurance policy.

Company Summary:

Structure All Ltd. is a new company, which provides professional engineering design services for clients that manage, maintain, and plan for residential, commercial, and industrial type buildings. Our focus will be the public sector market in remote communities across Canada's North.

Company Ownership will be,

Structure All Ltd. will be created as a limited liability company. Philip D. Nolan will privately own the company. Leslie C. Goit will also be listed as a Director.

Start up summary:

Our start-up expenses amount to $13,000, which allows for initial legal expenses, licenses, permits, stationary, specialty software, office equipment, and furniture. In addition to these start-up costs, an initial balance of $7,000 will be placed in the company accounts. The software purchases include an allowance of $5,000 for AutoCAD® 2000, $1,800 for National Master Specifications, and $200 for QuickBooks® (accounting package).

Total start-up expenses amounted to $13,000, which has the big values, compared to other expenses. Office equipment, other expenses and permits holder and legal service also has same amount, which is the least expenses incurred.

For a company start-up summary goes this way, investments leads small amount while profit is big and the sales amount becomes big.

Start-up expenses have the following: Professional Liability Insurance is $1,200, Professional Liability Insurance is $1,200, web site development is $600 and lastly business licenses are $500.So overall total an expense coincides with the total assets.

Market Analysis

Company Locations and Facilities
We will establish a home office in Yellowknife, NT in order to reduce start-up costs. The office space is estimated to be 150 square feet. We will be installing a dedicated fax line as well as a high-speed Internet connection. An interactive website will also be developed which will serve as a marketing tool.

Services

Structure All Ltd. offers complete structural engineering services. We will focus on buildings with the following Use and Occupancies, like the company is project oriented where each project involves. It also offers Project Consulting, Forensic Investigations, Project Management, and Dispute Resolution. Further more it also caters Restoration Engineering, and Inspections.

Describing offers services was noted to be Competitive in the sense that offers their clients superior service, implement a quality assurance and control program for all projects undertaken, systematic manner of sorting and retrieving a library of structural elements and assemblies will be implemented.

The sales literature was describe to be a brochure system. Brochure inserts will be maintained as individual sheets to facilitate their assembly in any custom situation.

Greatly market analysis will be describe as Structure All Ltd. will focus on traditional Architect/Engineering (A/E) contracts. The owner will usually contract the A/E to perform planning and design services. These design services include preparation of plans, specifications, and estimates.

Types of project distributions were having guidelines to follow as

*Architecture Design (65%).

*Structural Design (10%).

*Mechanical Design (15%).

*Electrical design (10%)

Knowing the Market Segmentation will describe as a manner the market for engineering services that is, established Architectural and Engineering firms, territorial and Federal Governmental Departments.

Market analysis Pie can summarize accordingly; Service Business Analysis, Business Participants, which were describe in as much as the manner showed. The major clients within the Territorial Governments include: Department of Education, Department of Transportation, and Department of Education, Department of Transportation, Department of Municipal and Community Affairs and Department of Municipal and Community Affairs.

Competition and Buying Patterns at which, pricing of projects and billing rates are surprisingly variable. In consulting at this level, it is easier to be priced too low than too high. Clients and potential clients expect to pay substantial fees for the best quality professional advice. The nature of the billing, however, is sensitive. Clients are much more likely to be offended when a job starts at $20K and ends up at $30K because of overruns, than if the same job started at $30K or even $35K.

Main Competitors are Ferguson Simek Clark (FSC Group), A.D. Williams Engineering Ltd. (ADWEL), and Girvan and Associates.

Conclusion:

The company done a very good performance as the company executive summary showed a very remarkable achievement in the analysis.

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