Promotion and Pricing Strategies

Week 8 e-Activity Use the Internet or the Strayer Library to research a recent situation that has caused a business, not-for-profit organization, or government agency to suffer from bad publicity. Be prepared to discuss. "Promotion and Pricing Strategies" Please respond to the following: From the e-Activity, evaluate the situation of the organization you researched. Create a program outlining steps the organization might take to build better public relations. Ensure their search engines are being far to the consumer’s wants and needs.

Rewrite its policy and procedures for marketing to support the consumers not just the brands they have a market share in. Employ outside audit agency to ensure coding is not limiting, collecting, or distributing user information even if it is for marketing. Take fault where fault should be taken, after all how can you say you don’t put other websites before others yet have a marketing team where you can buy key words that help move you up in your rankings. Source: http://www. computerworld. com/s/article/9230149/Bad_press_may_affect_Google_more_than_FTC_s_22. M_fine http://www. reuters. com/article/2012/10/12/us-google-ftc-antitrust-idUSBRE89B16G20121012 http://www. computerworld. com/s/article/9234096/Google_CEO_Page_said_to_meet_with_FTC http://www. nytimes. com/2012/10/13/technology/ftc-staff-prepares-antitrust-case-against-google-over-search. html? pagewanted=all From Case Study 13. 3, analyze the airline’s marketing strategy; its use of social media and free publicity. Speculate whether or not this strategy will allow the airline to reach its target market. Provide a rationale with your response.

Pet travel is becoming part of the norm for travelers. Interesting is that hotel have started to adapt a more pet friend attitude to pets yet it took the airline industry a little longer to recognize this new segmented market. As a pet lover my dog goes with me on vacation so often I find it a challenge to find a flight to get my dog to go with me but easy to find places to rent. There are a lot of regulations for most companies that offer this service such as pet weight, bread, container of travel, and even destination. And I found all this true for Pet Airways as well.

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They seem to have a great concept but if you look at other airlines such as JetPaws better known as jetBlue not only do you get rewards points but there are more destinations and options for your pet. There are concerns with Pet Airways such as I’d rather my pet be on the same flight as me but as good as it sounds your pet will be on their own plan with other pets. With price ranging from 299 on up there are cheaper and faster options out there. Looking at the public relations side of the house I found several articles that spoke about writers visiting the Pet Airways but not given information or even a look at the pet holding area.

There is one thing for sure those with pets who are taking this much care to make sure their pet is with them are more than likely going to want to check the entire facility out before checking their pets in. Just as the airline would do if you want your pet to fly with them. So this is where I would start: 8) Advertise in the top 3 animal pet stores (PetSmart, PetCo, and Pet Supplies Plus). 9) Take their youtube video (http://www. youtube. com/watch? v=sc2lvz1LGTc) and send out emails to customers via the top animal pet stores, local veterinarians in markets they service. Source: http://seniortravel. about. com/od/airtravel/a/PetAirways. htm

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