I have decided to produce a compact disc called 'Music 2 revise by', a poster and leaflet promoting the product for my media studies practical production. I will be working solo on this product.
I am going to produce a CD, which will contain music that hopefully helps people revise. I have decided to do this because of personal preference to revise whilst listening to music, a large majority of people have also told me they revise better whilst listening to music and because of a current gap in the market for my CD.
A lot of considerations need to be taken into account including the following: layout and design (both of the CD itself and the adverts) use of language as this is major when marketing and promoting the product to a specific audience and media technologies. I will also need to look at media audiences, representation and the values and ideology. These will make it clear who the product is going to be aimed at and how the values of the product imply the representations offered.
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I will think of various ideas for the CD and adverts and finally construct one finished idea for the CD and two separate ideas for the posters that will be aimed at varied target audiences. It is vital to obtain the correct target audience, as the audience should see clearly that the CD is aimed at them.
To obtain a clear idea of the target audience I will carry out research. The research will include a survey of: whether people like listening to music whilst revising, what music people would like to revise to and the age of the interviewed. I will also try to carry the research out on other similar CD's and of varied people.
The CD will obviously be aimed at people who revise. I'm going to find the specific target audience from my research I'll carry out, collect and analyse. Once I have found the target audience I can plan where to advertise it. The target gender does not matter as both male and female revise. The realistic possible age of the audience will be school pupils or college students. Therefore magazines such as more and bliss will be perfect for female school students and for female college student's magazines such as vogue and. The male college students are likely to read FHM and Front. These are fashion and lifestyle genre magazines and possibly even football magazines such as 442. The male school student targeted magazines will be very difficult to distinguish. This is because there does not seem to be any specific magazines for the age group of fourteen to sixteen at first look. I will carry out more research into what male school students that age read and include it as a question in my survey.
The CD and adverts will need to be top quality to gain maximum exposure and will be advertised in many contrasting formats as possible although remaining realistic by placing it in appropriate media texts viewed by people who are likely to be interested in the CD.
The initial design for CD will be a very colourful and flowing looking CD. It may even have connotations with a lava lamp, which is thought to be in fashion and used for calming and relaxation. This is because most people find revising tedious and boring so the colourful design and flowing looking CD may unconsciously denote to the audience that revising will flow along and actually be more enjoyable. The music will be in a certain genre that consists of relaxed and chilled out music in order to calm and relax the listener.
The equipment I will be using is a PC equipped with 'Adobe Photoshop' to design and produce my products. The Posters and CD will be printed out on a laser printer and very good paper that is most appropriate for the task. This will be important as the consumer always expects and wants good quality.
The potential problems I may face are time restrictions, availability of equipment, collecting and analysing the research and also carrying it out over a varied age groups and the music chosen, is what consumers assume to be popular at this moment in time, might soon not be.
To overcome these potential problems I will take action to make sure they do not affect my work.
I will carefully plan what I will do stage-by-stage to overcome any possibility of the product not being finished in time. I will also make sure the equipment is readily available in abundance so the action plan I will make will not be disrupted. The research that is going to be carried out will be taken precisely and analysed carefully to be sure there are no data anomalies.
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