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Maasranga Communication Limited

[pic] Assignment On Maasranga Communications Limited Submitted To: Maksuda Hossain Lecturer FBA Eastern University Submitted By: Name |ID | |Dewan Abdullah |101200205 | |Nadim Ali Mollah |101200208 | |Shahina Akter |101200211 | |Jahangir Sharif |101200210 | |Abrar Faisal |101200207 | SEC-4 Faculty of Business Administration Submission: 07/11/2011 [pic] [pic] Terms of Reference December 8, 2011 Maksuda Hossain Lecturer Faculty of Business Administration, Eastern University Madam, The report at your hand is on “Maasranga Communication limited”. You assign us to prepare this report as a part of the Management (MGT 201) course requirement.

While preparing this report, we have tried to follow your instructions given in the class.

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We believe our report contains information help us to make a clear recognize about “Maasranga Communication limited”. We really enjoyed doing such a challenging report. If you have further queries regarding this paper, we gladly remain stand by whenever you ask for it. Finally, we are grateful to you for giving us a nice opportunity to work on this report, which we have considered as a great chance for us to develop our analytical skills. Sincerely yours, Dewan Abdullah …………………………… Nadim Ali Mollah …………………………… Abrar Faisal ……………………………. Shahina Akter ……………………………. Jahangir Sharif ………………………….. Table of contents Chapter: 1 Introductory Part Introduction……………………………………………………. 5 Objective or purpose of the study……………………………………. 6 Methodology………………………………………………………….. 6 Limitations of the study………………………………………………. 6 Chapter: 2 Body of the Report Overview of the company……………………………………….. 7 Environment of the firm………………………………………… 8 Major competitors of the firm………………………………….. 10 Environmental turbulence (Recent problem)…………………… 10 Major uniqueness of the channel………………………………. 11 SWOT analysis…………………………………………………11 Chapter: 3 concluding Part Conclusion……………………………………………………… 12 Findings…. ……………………………………………………… 2 Recommendations………………………………………………12 Appendix……………………………………………………….. 13 Maasranga Communications Limited Introductory Part Cause behind named “Maasranga” It is a sister concern of Square Group. Before that, Square had a production House that is renowned as Maasranga Production. For that, the Name of that our channel is Maasranga communication limited. It starts its operation from 30 July 2011officially. Introduction: Maasranga Television, part of the SQUARE Group, has turned to Grass Valley for a complete newsroom system, production and master control switchers, and infrastructure equipment as part of the rollout of an HDTV station in Bangladesh.

It is the first High Definition (HD) TV channel in Bangladesh. At the heart of the channel is a complete digital news production system based on the Aurora production suite, with Grass Valley K2 media servers for content storage and exchange, and EDIUS editing workstations. Each of the two studios is equipped with a Grass Valley Kayak video production switcher. The central infrastructure of the new channel also relies upon Grass Valley technologies, including Maestro master control switching. Maasranga Television began test transmissions from its new center in Dhaka on Oct. 10. Maasranga TV started broadcasting on July 30, 2011 through an hour inaugural show.

Maasranga TV will be the first television state that will broadcast in High Definition television, 3G format. #Achievement in these two years Maasranga TV became champions in the Pepsi-DRU Media Cup cricket tournament beating The Daily Star by 33 runs in the final at the Maulana Bhasani National Hockey Stadium on 21/11/2011. Minister for Information and Cultural Affairs Abul Kalam Azad witnessed the final and distributed prizes among the teams. Objective or purpose of the study: Firstly, we like to mention that, we are preparing this report as our Teacher influenced us to do this. There are others purpose to do the report those are given below———– * To find out the problem they are facing as a new TV channel. To find out who are the competitors of the channel & who are the customers. * In this report, we are trying to focus the whole position & Activity of the channel. Methodology: We used both primary and secondary data to prepare this report. We visit Maasranga TV channel office and there by the marketing executive provide some information. As they are new in the market and they cannot provided much information in the web site, so we cannot find huge information in the web site about them. Based on this little information we are trying to complete the report. Limitation or barriers to complete this report: We were face many problem to complete the report those are highlighting below –

When we visit Maasranga TV we meet there marketing manager he give us some information but some of the information he want to provide through e-mail. We told him that it would be ok. We contract with him several times and every time he tries to convince us, that he will send the e-mail. However, he sends the e-mail six days before of submission date of the report. As the channel is new and they are very busy in maintenances (As they inform us through the e-mail) they cannot uploaded much information about their channel, so we faced trouble in finding information on the web site. Body of the Report Overview of the company (Product or Service): As the marketing executive said that, they sell duration, which they called “Time Product. Especially they receive money to telecast an advertisement. They charged money based on how long the advertisement will telecast. They charged at least 25000? -30000? for an advertisement that will telecast for thirty seconds. At the very beginning some advertisement agency were strongly disagree, they suggest them as they are new they need to decrease the price. However, when they hear that “Maasranga” is the first HD channel in Bangladesh they were ready to pay money as the channel demand for an advertisement. Environment of the firm (External & Internal): Division of the channel environment is showing below through a chart—– [pic] Discussion about the above components are given below—

External Environment (General): Economics: When we try to know about their economic dimensions, they informed that it is highly confidential or top secret. They were not ready to share anything about daily expenditure, profit etc. related to economy. Technological: They are using the latest HD technology to telecast program. They use digital video camera and many other latest and high technology. Political: The ministry of information and technology has emphasized to develop the principles of telecasting our cultural values, history and the significant measures of our nation that are helpful to enlighten our image to the world itself. External Environment (Task):

Competitors: As they are new in the market, so they have to compete with many channels like ATN Bangla, Channel I, Bangla Vision, Baisakhi and many other channels of Bangladesh. Customers: All aged group. “Maasranga” telecast different types of programs in different times as example they telecast cartoon on every Sunday and Monday for children. Suppliers: There main suppliers are those who supplies information to them as an example they mention one name who supplies information, is “Sirius. ” Regulators: This Organization is a member or part of Square group. They mention that “Square group” works as the regulators. Internal Environment: Owners: The owner of the channel is “Square group” Board of directors: |Chairman |Shamson H.

Chowdhury | |Managing Director |Aanjan Chowdhury | |CEO |Syed Fahim Munaim | |Executive Director |Ajoy Kumar Kundu | Employees: Near about four hundred people are working in the channel. Major competitors of the firm: There are many satellite channels in Bangladesh; “Maasranga” is not the first one so they have many competitors, their major competitors are Bijoy TV, G TV, My TV, Mohona TV- as they are also newly launched TV channels in Bangladesh. There are many other giant competitors of “Maasranga” like ATN Bangla, Channel I, Bangla vision, Diganta TV and many more – as they are very famous TV channels in Bangladesh. Environmental turbulence: (Recent problem) 0 July 2011 the channel is started officially so they passed near five months (Until the submission date 08/12/2011) after starting, so the every single problem faced by them is “recent problem” for them. They did not mention any problem specifically. They mention that, this topic is very secret. They only talked about that, there employees working very hard to solve the entire problem. Major uniqueness of the channel: The HD technology differ them from other channels. SWOT Analysis: |Strengths |Weakness | | |New in the marked. | |Strong and experienced management. | | |Not much popular. | |First HD channel in Bangladesh. | | | |Cannot create much awareness among people. | |High quality picture. | | | |Lake of well-trained employee. | |Quality full program. | | | |Lake of information source. |Telecasts programs in time. | | | |High investment to competing with the competitor. | |Took short breaks in programs. | | |Opportunities |Threats | | | | |Can be launched a new program. |Hard competition in the market. | | | |Experienced in using high technology. |Political instability in the country. | | | | |HD technology will increase their demand. |Profit will low then investment. | | | | | |Big threat for them, that they are new. | Concluding Part

Conclusion: By analyzing the whole report we can say that, the firm or channel are facings many problems as they are new. In addition, their main strength is that, they are using high technology. To peak up the channel they must be choosy in selecting employee, program etc. Findings: From the overall report we can find that, the main problem is awareness. Awareness among people is very important for them. To compete with the competitors they must create awareness among people. Recommendation: • They must select quality full programs. • They must select hard working employee. • They must telecast those programs, which will acceptable for all aged people. Take part in some social work to get emotional benefits. • Choose good presenter and try to telecast true news. Appendix: We provide a soft copy of the report through a CD. That will help you to judge the report. [pic] [pic] [pic] [pic] [pic][pic][pic] ———————– |Competitors | |Customers | |Suppliers | |Regulators | Task |Economics | |Technological | |Political | General |Owners | |Board of directors | |Employees | Internal External Environment ———————– 1