Datalink Industrial Corporation (DIC), a fast growing dynamic ISO 9001:2000 certified organisation onto manufacturing of DMP ribbons, assembling of printer cartridges (Inkjet/ Laser jet) and computer accessories under our registered brand name ‘ProDot’. The company was founded by Mr. Pramod Rajpal and Mrs. Rashmi Rajpal in 1998. For over 14 years, DIC has been dedicated to providing consumer-based solutions for a technological and imaging lifestyle.
DIC has established itself as the market and brand leader in the DMP ribbons and compatible inkjet and laser jet cartridges market in India. DIC has built an assorted product portfolio with introducing computer peripherals and laptop accessories to meet the needs of different consumer segments and therefore offers product across several categories. DIC is a well-channelled group throughout India with over 400+ distributors and 3000+ Dealers. It ensures success and satisfaction of its associates and customers with innovative product, efficient personnel, supportive structure and comprehensive manufacturing capabilities. DIC continuously strives for innovative & leading products that enable it to gain enviable reputation in the printing industry.
VISION AND MISSION
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1. Our Vision, To become the market leader in manufacturing and marketing of world class print media products and to ensure that products should be best suitable to buyer's requirements. 2. To offer best quality products at most economical prices to end-users and to enhance our quality testing standards so as we may further improve in our products. 3. Our Mission, Our goal at ProDot is to provide affordable options for printing supplies. We promise for a superior quality and service at unbeatable prices, and in return, we hope to earn your faith and business continuously.
1. Ribbons, Refills for Dot Matrix/Line Printers of more than 150 types. 2. Compatible Cartridges for HP, Epson, Canon inkjet printers. 3. Inkjet Refill kits ; bulk ink for HP/Epson/Canon inkjet printer cartridges. 4. Compatible Cartridges for HP/Samsung/Canon/Xerox/Brother LaserJet Printers. 5. Laser Toner Powder for HP/Samsung/Epson laser printer cartridges. 6. Computer Accessories e.g. Anti-glare Screens, Data Binders, Printer Stands, CPU Trolley etc.
PRODUCT UNDER STUDY
The company assembled a variety of cartridges i.e. inkjet as well as laser jet but the product that we have taken under study is ‘ProDot 2612A LaserJet Cartridge’. Since this product that is being assembled by the company in majority in laser jet cartridges. We should focus on this product since it can be used to represent the major efficiency of the company in laser cartridges. Also from the data that we have collected from the source we have found that this product contributes in the maximum sales out of the total types of laser jet cartridges assembled by the company. So the company needs to focus on the quality of this product since improving its quality can help the company in bringing large profits.
The consumer would not want to have a defective piece of this cartridge for which the company is known for. The company is already No.1 in DMP cartridges. Due to technological changes the customer focus is on laser jet cartridges nowadays rather than DMP. So to satisfy the present customers and gain position in the total market share company should try to focus in delivering the best quality laser jet cartridges which are in demand.
COMPATIBILITY PRINTERS OF PRODOT 2612A LASERJET CARTRIDGE
LaserJet Cartridge Compatible Printers ProDot 2612A We have identified that there are 24 components that are being used by the company to assemble the laser jet cartridge given in table below. To produce a good piece of cartridge it is necessary that all the 24 components are in place and work properly. Defects in any component that contributes in majority in achieving the quality of the cartridge results in assemble of a defective cartridge. So in order to maintain the quality of the cartridge we should focus in improving and maintaining the quality of these components that contributes highly in maintain the quality of the cartridge.
Magnetic Roller, Doctor Blade and OPC Drum are the main defects producing components according to the Pareto Analysis. So if the defects in these three components are reduced than the higher sigma level can be achieved. Company should train the workers thoroughly how to work with these components. And if these three products are of cheaper quality or cheaper price then the company must go for the higher quality components that will also improve the life of the cartridge.
To achieve better quality laser jet cartridge, then company can apply 5’S system, which are as follows: 1. Sort: Company should work in a less moisture area because toner powder is highly attractive to the water particles that will effect on printing quality. The company assembly plant is located in Dehradun (Uttarakhand) where moisture is high in the atmosphere. To control moisture in assembly area, company should use wind ventilation fan.
2. Store: Company should control the inventory of incoming raw material. And OPC Drum should be stored in yellow lit area. 3. Shine: Company should design the production plant according to the employees where they would be working. The employees who are working on sensitive elements would be provided hand gloves. 4. Standardize: The layout of the production plant must be designed according to the process. Proper calibration of machine, tools and equipment in a period of time. 5. Sustain: All the sub-processes must be checked on regular basis and the defect making process must be reworked.
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