Group Presentation: GOAL Fitness Centre

Category: Fitness, Swot Analysis

Last Updated: 30 Nov 2022

Pages: 6 Views: 187

Table of contents

Abstract

Our project will be opening of fully equipped gymanasium which will include quality services to value customers.This will be included in our executive review, SWOT analysis, marketing stretegies which will attract targeted customers, promotion plan, finacial plan, budgeting, calculating break even point. We will analyse and compare with market in order to get more and more customers.

Executive Summary

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Our Mission'0.+

To provide quality and safety weight reduction program/fitness Centre both for the physical health and fitness of our citizen with different ages.

To provide quality services with multidisciplinary team approach including clinical nutritionist, physical medicine specialist, physiotherapist and physical trainers.

GOAL Fitness Centre will be opened daily from 6:00 AM to 11:00 PM

Location will be Hledan Region, Kamaryut, Yangon, Myanmar.

Quality Services

Clinical Nutritionist will make nutritional assessment to every individual trainee, nutritional assessment includes body weight measurement, body mass index (BMI), past medical history, current diet style (salty, oily, high calories food, etc.). After that, clinical nutritionist will set nutritional goals according to individual’s needs. Nutritionist will suggest meal plan, balanced diet which will be including proper intake of carbohydrates, fat, protein, minerals.

Physical Medicine Specialist will access individual trainee’s physical fitness, past medical history (heart diseases, hypertension, Diabetes, etc.), present illness (joints pain, muscles soreness, etc.) before doing any exercises.

Physiotherapist will access range of motion of joints, muscles power, gait pattern to everyone before doing any exercises and set the goals for each trainee according to the results of seeing clinical nutritionist and physical medicine specialist. Physiotherapist will set the exercise program as needed e. g active freehand exercises, strengthening exercises using weights, cardiopulmonary exercises, light exercises, etc.

Physical Trainers will help physiotherapists and do closed monitoring to the trainee one by one. Physical trainer will report physiotherapist immediately whenever they face any problems of trainees while doing gym.

We will provide weekly health education talk to the trainees and to the public at our Gym in order to get knowledge about doing gym and to get interest from the public more and more.

Goals and Strategies

Short Term Goals

Our short-term goals are to become well-known Fitness Centre among the public i.e. to penetrate the market first and to get the customers of different ages (over 12 years old to elderly)

Long term Goal

Our long-term goals

Our long-term goals are to expand and extend our business in different locations in Yangon, Mandalay and Taunggyi within 10 years.

Creating innovative ideas, creating new quality services to our customers are included not only in short-term but also in long-term goals.

Strategy

According to our partnership program and our compassion, we will use “Teamwork” and “Team Spirit” in order to get success and sustainability of out business.

SWOT Analysis

Strengths:

State- of- the art fitness Centre in Yangon, Myanmar which can be available one stop services for wellness program including clinical nutritionist, physical medicine specialist, physiotherapist and personal physical trainer. It will be the first and unique service in Myanmar because most of the fitness Centre and gymnasium have only personal trainer/instructors for physical exercises, only young and middle people can go the gymnasium because there is no medical safety for elderly (over 60 years) and the people have underlying some medical problems (e.g. Hypertension, Heart diseases, Diabetes Mellitus, etc.) . According to our state-of-the-art service, the customers from different ages (between 12 years to elderly) can come and join our fitness Centre safely.

Our location will be very accessible to come from different places, various transportation systems are available to reach Hledan area which is well-known and the most crowded place in Yangon. Shopping Centres, private hospitals, private schools, Yangon University, training and learning centres, Management Schools, gymnasiums are in Hledan area. That is the good place to start a business.

Nowadays, public are getting more awareness how to keep fit and live in healthy life style especially the people who live in downtown area where limited space for physical activities. These are our opportunities for opening fitness Centre at downtown area.

Weakness:

According to our complete service and location, our charges are a bit higher than other ordinary fitness centers in Yangon but the fees are within affordable prices for middle economy class population.

Opportunities:

According to our executive review and our mission, we will be doing business not only for making but also for our nation in order to keep fit, motivated and healthy people more and more, that will lead to increase productivities for our Nation.

Opportunities for elderly people who are interested to do safe and song regular exercises, they will get social activities and friends at Gym.

Treats:

Treats will be our competitors in the same field. We need to create innovative ideas in order to get more and more customers’ satisfaction, need to analyze the problems and find the best solution whenever we get customers’ dissatisfaction.

Market Segmentation and Positioning

Like any approach to market segmentation, the key goal is to cluster consumers together with their related needs in order to allow the organization to tailor an appropriate marketing mix. In this segmentation example for fitness centers, six different market segments have been constructed, as follows:

Making friends
Losing it
Taking shape
Peak performers
Health requirements
Sports focus
Plan
Goal Fitness Gym Fees
Real fitness Gym Fees
Daily

Goal Fitness Gym membership fees are 35% - 45% less than other gym.

Marketing Strategy

The fitness industry is highly competitive and it is challenging to maintain customer loyalty. Many customers drop off after a few sessions at the gym, and other clients simply switch from gym to gym depending on where they find the best deals each season. In order to gain new clients and keep your clients coming back, you need to offer them something unique. You need to keep them motivated and on track toward their personal goals so they will return for more sessions. You need to build a personal relationship and offer benefits that make your gym more attractive than the competition. Here are a few gym marketing campaigns to get more clients to your facility.

1. Offer corporate wellness initiatives –

According to the Society for Human Resource Management, more than two-thirds of U.S. businesses offer wellness programs.
Wellness programs are proven to not only increase employee health and well being, but to reduce business costs as well.
Johnson & Johnson, for example, has stated that their wellness program has saved the organization $250 million over a six-year period, resulting in a wellness program ROI of $2.71 for each dollar invested!
In 2013, the RAND Corporation conducted a survey of employers that asked questions about the efficacy of their wellness programs. More than 60% of those surveyed said their “program reduced healthcare costs,” and nearly 80% stated that it “decreased absenteeism and increased productivity.” When implemented properly, wellness programs provide a significant return for many businesses. This includes a wide range of benefits, from improved employee retention to reduced absenteeism to more effective cross-functional teams.

2. Run promotions on social media –

Advertise on radio, Facebook, Magazines, on the bus posters

3. Hold charity competitions –

Showing the involvement in local community makes our gym stand out from the others. Set up a simple online signup form that participants can use to register quickly and easily. The competition may be a group event or may include single participants. A percentage of each entry fee will go to the local charity of our choice.
The competition may be an obstacle course, a race or a strength test. The winner(s) receive a free membership to your gym or a similar prize.
Independence day mini-marathon
Martyrs’ day rock climbing
Gym Anniversary Run

4. Advertise new Hot Workouts plan –

Keep an eye on fitness trends and offer new workouts while they're still fresh. Market these new workouts to clients and new leads through automated social media updates and in email newsletters. Many new clients come in because they get interested in new workouts that they have heard about on social media or on TV. Advertising these new workouts that are available at your gym and providing social media updates for these new classes are more good ideas to get more clients coming in.
Summer 8 Weeks Bikini-body Workout plan
5-day body workout plan for Toned & Sexy body
4 weeks transformation female
21-days total-body fitness

5. Run promotions with other local Business –

Partner up with businesses around Hledan in order to make gym membership more appealing
10% discount or free delivery for Local diet meal plan for GOAL Fitness member
Offer a coupon for a free pair of gym pants at the local sports clothes store if the person completes a one-hot workout gym program
Since Goal Fitness gym provide special consultation service for health requirements, we can do joint promotions with local hospitals when patients need physiotherapy service

6. Send automated reminders to Clients

Clients lose track of when their last gym visit was. For clients who have not worked out in a while, a timely automated reminder lets them know that they're due for a gym visit. Text messages are more likely to be opened than emails. Personalized reminders keep clients loyal and engaged.

7. Run a refer a Friend program

Financial Plan

Goal Fitness Center is incorporated as partnership business. Shareholders are