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Introduction: This chapter will present information about the research background and sport/event sponsorship. This will also present the difference between event marketing and sports sponsorship. At the end of the chapter, we will state our purpose with the study as well as our research questions. …Read more
The World Cup is truly one of the biggest sporting events in the world. Host countries invest huge amounts of resources to organize and build infrastructures. Such countries surely are expecting gains in return for the huge investments they made. However, past experiences show that …Read more
Popular events like the football world cup and other international sporting occasions are essential in easing international tensions and releasing patriotic emotions in a safe way. To what extent do you agree or disagree with this opinion? In present days,more and more countries are putting …Read more
Solutions The Mayor of a large city was given a free membership in an exclusive golf club by people who have received several city contracts. He also accepted gifts from organizations that have not done business with the City but might in the future. The …Read more