Essays on Facebook

Essays on Facebook

Facebook. You’d have to be living on another planet to have not heard of it. Most Americans have accounts on this social media giant. Facebook allows people to easily keep in contact with others. You can converse with others, make plans, post stories and or pictures, share videos or links to articles of interest. It has changed the way people communicate. Just like all of my high school friends, I opened an account. My friend list grew to over 300 people as I “friended” friends of friends and their friends. For a while, it was great. This is how we made plans to get together, sent each other jokes. I felt so popular. I felt like I really knew some of these people that I had never met in person. It was an easier way to break the ice with strangers as you could see pictures and things that were going on in other’s lives and felt like you know them. I felt more confident connecting as there wasn’t the awkwardness of trying to find common ground.

However, I soon learned there was a dark side to all this fun. Many people posted all the “fun” things they were doing, and it sounded like their lives were so much better than mine. Why didn’t they have any bad things happen to them or any boring lulls? I started to feel inferior. Then there was the cyberbullying I noticed popping up. Some people I was close to were devastated by untruths being posted about them by anonymous users hiding behind their clever screen names. I started to notice some questionable articles and stories making the rounds, being stated as facts, when in reality they weren’t true. Then news stories came out about Senate hearings and election meddling.

What happened to Facebook?

In 2003, Mark Zukerberg, a 19-year-old student at Harvard University, and three fellow students started an online service for Harvard students to judge the attractiveness of other students called “Facemash”. Even though it was shut down after two days, it was so popular, the four originators started a social network called “The Facebook” in 2004 where Harvard students could post pictures and personal information about themselves. It was opened up to other schools and in just six months had over 250,000 students from over 34 schools and by the end of that year saw 1 million users. Soon, it was known just as Facebook and was open to anyone over the age of 13, becoming the most used social media site.

Starting out, Facebook had all good intentions. Taken from the Facebook website, under Careers, their mission statement reads “ Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them”. They also state “As our company grows we have 5 strong values that guide the way we work and the decisions we make each day to help achieve our mission. They are:

  • Be bold
  • Focus on Impact
  • Move Fast
  • Be Open
  • Build Social Value 

The company seemed really focused on improving society by helping people stay connected in a fast paced world. The thought was that this would lead to more understanding. When Facebook first decided to offer stock to the public in its initial public offering (IPO) in 2012, Zuckerberg wrote, “People sharing more - even if just with their close friends or families - creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.” (Zipkin).

The company started with, and still has, a lot of good qualities. Facebook makes people use their real identities. No one is allowed to pretend to be someone else. This fact allows people to feel safe knowing who they are conversing with. Some people might think they can hide their identity, but they really can’t. People started groups to share ideas about common interests and meetings. I remember finding out about social gatherings and community events. I also sometimes found out about people having a hard time through their posts on Facebook. This allowed me to reach out to talk with them either by private message on Facebook, or calling. It made me feel good to be able to help someone out when I otherwise might not have even known.

Facebook is free to anyone who wants to create an account. It makes its money by charging companies for advertising .Facebook worked with the companies to prove to them that could market directly to individuals by using data collected. Companies pay a lot of money for this targeted advertising. This can be a good thing for Facebook, but not always so good for the consumer as it can be seen as an invasion in privacy.

Facebook says it does not sell users data. What they do is write algorithms for the advertisers using Facebook user’s data based on what the advertisers want to target. There are a few types of ads that Facebook has and coined its own names for them. Sponsored stories are when an advertiser pays to highlight an action that a user takes. For example, if a user “likes” a product, that “like” can be shown to the user’s friends. Or if a user enters a sweepstakes, the that story can be shared with the user’s friends hoping that they will enter the sweepstakes too. Page Post ads can be shown to anyone on Facebook. They can be links, videos, events among other things. They are mostly used to promote events. Promoted Posts are shown to a page’s fans and can be spread by clicking on a promote button. Marketplace ads are shown in a sidebar and clicking on them can lead to an app or a company website. The different types of ads carry different prices. Some have one price, some are charged per click. (Darwell). So basically, companies tell Facebook what they want to do, what type of audience they want to target and Facebook chooses who will see the ads based on their preferences, likes, etc then puts the ads on their feeds. When people click on the ads, or like them, these get shared with their friends. And if you know your friend is interested in something, it might influence you to take a closer look.

Then there is the darker side. In contrast to its’ original goal of connecting people and promoting understanding and diversity, there were those who started using Facebook to promote hate and intolerance. School children cyberbully and shame other kids under anonymous names. Some political groups across the world started using Facebook to spread lies about their opponents and cause unrest and violence in their countries. Facebook did not really anticipate this and have any mechanisms in place to prevent things like this from happening. One example is in the country of Myanmar. “Facebook employees missed a crescendo of posts and misinformation that helped to fuel modern ethnic cleansing in Myanmar. (Stevenson).

However, in an article from the Business section of Wired.com, Issy Lapowsky and Steven Levy point out that, “From a legal perspective, Facebook is under no obligation to write or enforce any of these policies. It is protected from the consequences of its users' speech by a provision of the 1996 act that defines social media platforms as a 'safe harbor' for speech. That 'Section 230' provision distinguishes Facebook from a publisher that stands behind its content. Yet Facebook knows that it must go beyond the legal minimum to keep itself from descending into a snake pit of harassment, bullying, sexual content and gun-running. There is also an increasing clamor to do away with Section 230 now that the internet startups the provision was intended to help are giants.” So even though legally, Facebook doesn’t have to police its content, users demand it to a certain extent. And laws may change, so it’s important that they put some provisions in place to help with that.

Facebook does have Community Standards that outline what is and what is not allowed on Facebook. These are enforced by employees called “moderators” who scan entries for content and respond to complaints about posted content. But they walk a fine line. “Facebook's dilemma is that it wants to be a safe place for users without becoming a strict censor of their speech. In the document released today it explains, ‘We err on the side of allowing content, even when some find it objectionable, unless removing that content prevents a specific harm.’” (Lapowski and Levy) The Community Standards page on Facebook lists areas that they policies cover including: violence, criminal behavior, safety, objectionable content, respect of intellectual property, and authenticity. Some of the problems with enforcing this are what some people consider objectionable, others consider an expression of free speech. How is that decision made can be controversial. One plan is to use artificial intelligence programs to find objectionable content using programming tools. This is in process, however many think posters will be able to subvert it by changing up their language. Also, it can take day or even weeks to remove content that is clearly out of line. In that time frame, the damage can already be done as an enormous number of people could have seen it.

The dam really opened in 2017 when the news broke that the Russian government had interfered in the 2016 U.S. election by posting content intended to influence American citizens choice of candidate. In a New York Times article “Russian Influence Reached 126 Million Through Facebook Alone”. Mike Isaac and Daisuke Wakabayashi state, “For Facebook, the problem is less straightforward than finding Russia-linked pages and taking down content. Executives worry about how stifling speech from non-American entities could set a precedent on the social network — and how it could potentially be used against other groups in the future. So Facebook has focused on the issue of authenticity — or the fact that the Russian agencies did not identify themselves as such — as a reason for taking down the accounts. ‘Many of these ads did not violate our content policies,” Elliot Schrage, vice president of policy and communications at Facebook, said in a company blog post earlier this month. ‘That means that for most of them, if they had been run by authentic individuals, anywhere, they could have remained on the platform’.” Congress has now introduced bills that will require internet companies to reveal who is placing political ads. This may help for those who pay attention to those things. But in my opinion, placing these ads at all can fuel conspiracy theorists. Though, I do concede that Facebook is walking a fine line between free speech and slander.

Then it came to light that a political data firm hired by Trump’s presidential campaign in 2016 had obtained access to the data of Facebook users. How could that happen when Zuckerberg himself assured the American public that Facebook didn’t sell data to anyone? The data in question included user identities, friends, and items they had “liked”. A psychology professor, Dr. Aleksandr Kogan, built an app in 2014 in which users took a personality survey and downloaded the app. The app then took private information from their profiles and those of their friends. (Granville). The users who participated in the survey were told their data would be collected for academic use. But no one had said friend’s data would be collected nor were the friend’s asked permission. Granville goes onto say, “Facebook in recent days has insisted that what Cambridge did was not a data breach, because it routinely allows researchers to have access to user data for academic purposes — and users consent to this access when they create a Facebook account. But Facebook prohibits this kind of data to be sold or transferred ‘to any ad network, data broker or other advertising or monetization-related service’ .” So what responsibility does Facebook have for preventing this sort of breach? 

Read more
We've found 376 essays on Facebook
Facebook: Business Details, Marketing Strategies And Analysis

Company information: Company name     Facebook Founder(s)               Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes Founded                 04.02.2004 Sector                   …

FacebookMarketingSocial Media
Words 721
Pages 3
My Perfect Holiday

My Holiday plans – Where I want to go and why A perfect holiday, in my opinion, would incorporate mixtures of weathers, lovely mountains to catch the nice breeze, a verity of cultured food and flavours to choose from. To add to this perfect trip …

FacebookFavorite HolidayPollution
Words 689
Pages 3
Business analyst:questions and answers

How much does a Facebook business page cost? Facebook is a completely free social network which allows you to create either personal or business pages. It’s not important how many followers or likes you have. The question is whether you are going to include Facebook …

BankBusinessClothingFacebook
Words 1118
Pages 5
Haven’t found the relevant content? Hire a subject expert to help you with
Essays on Facebook
$35.80 for a 2-page paper
get custom paper
An Examination of the Benefits of Digital Media on Society

As time progresses, the use of technology is reaching an all-time high. The rise of digital media has become an accessible source that anyone can make use of. It seems like everyone nowadays knows how to work a tablet, smartphone, and a laptop device. Digital …

Digital MediaFacebook
Words 2282
Pages 10
Effects of IT & Employment

Information technology makes it easier to do the tasks that would have been more difficult and time consuming without it, a prime example of which is the use of the word processor instead of the manual typewriter. According to Michael Handel at the SRI Institute, …

ComputerEmploymentFacebookNewsPrivacy
Words 772
Pages 4
Is Social Media Making Us Less Social?

Social media is the reason for many of the world’s problems and solutions. It can be used to raise awareness for an important cause, but it can also be used to spread hate. Do you ever wonder how much time per day the average American …

AdolescenceFacebookSelf EsteemSocial Media
Words 1338
Pages 6
The Relationship Between Social Media and Empathy

Human interaction is rapidly shifting from peer interaction to virtual interaction and with it is are understand of empathy in others. This research will try to understand if the use of Facebook effects the level of empathy in adults. We hypothesis that the level of …

EmpathyFacebookFriendshipRelationSocial Media
Words 2124
Pages 9
Social networks as an advertising-based model

Introduction Background “Social networks, such as Facebook and MySpace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each …

AdvertisingDataFacebookInterview
Words 3184
Pages 13
Marketing Management Critique Essay

1. Marketing Plan Outline 1.1 Corporate Mission: To transform Emaar into a one-stop, global solution provider for lifestyle, including homes, work, play, leisure, retail, health, education, finance, industry and more. (www.emaar.com.ae) 1.2 Corporate Objectives: To become one of the most valuable lifestyle real estate developers …

FacebookInnovationInternetManagementMarketingSustainability
Words 3428
Pages 14
Mark Zuckerberg, an American computer scientist, software developer and philanthropist

Introduction “When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.” Said by Mark Zuckerberg. The above quotes is said by the founder …

ComputerFacebookInternetInterviewNews
Words 6598
Pages 27
Darwin observed several facts which contradicted his theory of natural- or survival selection

Introduction Darwin observed several facts which contradicted his theory of natural- or survival selection, one of which was the dazzling plumage of peacocks that appeared to have nothing to do with survival, and in fact seemed to be more of an open invitation to potential …

CompetitionEvolutіonFacebookGenderSurvivalTheories
Words 4537
Pages 19
Social Media and Nets in Nowadays Society

In 2018, 70% of Internet users use Facebook, 40% use Instagram, and 25% use Twitter. Once you log onto a social media site, create your profile, and start to scroll through the seemingly endless page of posts, you’re hooked. Social media sites, designed to catch …

AbuseAdolescenceBullyingFacebookSocial Media
Words 610
Pages 3
How is the Internet changing our lives?

Introduction The Internet is transforming lives. It has become an invaluable tool for communication, information and entertainment. The numbers of people, who join in social network services (SNSs), such as Facebook, twitter, and blogs, has been increasing for a decade. SNS makes the way of …

Changing Our LivesFacebookInternetMyspace
Words 2472
Pages 10
Critical and Financial Analysis of Facebook

Introduction Facebook is the social network which is used worldwide. It has been famous among the people within short period of the time. It links people from one place to another through easy access. Like Hotmail, G-mail, Yahoo; they are also the web based email …

FacebookFinancial Analysis
Words 2095
Pages 9
Computer Shop Network

Problems why propose such project. Some of the gamers are noisy. Most of the computer are encountering lag within their units. Unorganized setting of a computer, by witch gamers, chatting, and surfing to the net is in one room. Objective in proposing the project. To …

ComputerFacebookInternetShop
Words 449
Pages 2

Save time and let our verified experts help you.

Hire writer