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Annual Report Summary

Essay Topic:

As a huge worldwide company.Coca-Cola uses colorful images, where youth with smiling face holding the company’s product to show the positive energy it is sharing throughout the world to its investors, the descriptive and powerful wording in its paragraphs under each part of its report, where it provides detailed explanation about its performance in the preceding year to make its message more convincing and understandable for Investors, and lastly the company provides colorful graphic representation of its data to make it easier for an Impatient reader, who prefer to extract key message quickly.

Coca-Cola Company illustrates its performance by the colorful and positive images to show the positive energy it is sharing throughout the world to its investors.The youth, with happy faces holding the company’s products represent different nationalities showing that Coca-Cola performs worldwide and shares happiness throughout the world.

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As it stated on the second page of the report, the company’s key strategy Is to be bonded with Its customers and share experiences related to their product and the images, the company uses, shows visual Image of Its strategy.

The creativeness and positive mages are the best attention catcher, because most investors skim over the report and the colorful images would be a key tool to get attention of such investors. It also shows to investors how the company shares happiness with its customers. The images, where illustrated youth, shows that the company has a bright future. These all serves as a key to attract Investors, who always look for positives. However, the Images will not be enough for some investors and they may prefer to go over the report and in this case, the strong verbal techniques will come to play.

Coca-Cola sees the descriptive and powerful wording in its paragraphs under each part of its report, where it provides detailed explanation about its performance in the preceding year, to make its message more convincing and understandable for investors. The company provides an information about its performance by using numerical data and simple, but powerful words. Its positive and friendly tone makes Its reader to think about the company positively and the evidences given In each part makes the information the company sharing reliable.

The company chooses powerful words and always talks as “we”, which shows the strong connection between its people. The positive and detailed tone serves as driven tool for investors and most investors look for easy to read and convenient to use information. In addition, the most Investors work with numbers and they risk their money relying on those according to those numbers they can predict the future too. So, the numbers in addition to words serves as an evidence to compel the investors. The company achieves investors’ satisfaction by this feature.

Lastly, the company provides colorful graphic representation of its data to make it easy for impatient reader, who prefer to extract key messages quickly. In the “Operating Groups” section of the report, the many uses visual graphs and colorful maps with numbers to show important data about its operations. There is also the images of products with pie diagrams to present the selling performance of each product throughout the world. As a worldwide company, Coca-Cola gives detailed information by using data and graphs about its performance in 2012 in its international market.

As we know, most investors do not want to read the report word by word. They prefer to understand and get needed information quickly, in one glance. The graphs, maps and diagrams, the company provides, serves as powerful tool on this. The investor can open needed section and see all data needed by observing graphs and diagrams. This strategy benefits Coca-Cola by catching the attention of impatient investors and drives their attention to the company. They can skim over the data and check the graphs and they will get the information they need in a quickest way.

Coca-Cola uses colorful images, where youth with smiling face holding the company’s product to show the positive energy it is sharing throughout the world to its investors, the descriptive and powerful wording in its paragraphs under each part of its report, where it provides detailed explanation about its performance in the preceding year to make its message more convincing and understandable for investors, and lastly the company provides colorful graphic representation of its data to make it easier for an impatient reader, who prefer to extract key message quickly.

I think Coca-Cola uses the most significant and beneficial strategies to drive the investors’ attention to the company. The colorful images, strong wording, and descriptive graphic representation of its performance in its Annual report for 2012 makes it interesting and entertaining for its reader.

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