Last Updated 08 May 2020

Massy Group’s first business venture in Guyana

Category business
Essay type Research
Words 564 (2 pages)
Views 282

The business type of Associated Industries Limited (Guyana) is a private limited company. Its headquarters is located at 5, Ruimveldt, Greater Georgetown, Guyana, South America, and it has been in operation for 36 years. Associated Industries Limited also known as AINLIM is one of the larger trading companies operating in Guyana and it represents the Neal & Massy Group's first business venture in Guyana. It maintains a tradition of making available to the Guyana market, high quality and internationally renowned branded products.

Genuine spares are available for all products marketed and technicians are trained by principals to provide warranty and after sales service. AINLIM operates out of modern facilities that provide a comfortable work environment for their customers and 120 staff complement. It is also conveniently located on the outskirts of the busy Georgetown city center in Ruimveldt which is located in the county of Demerara with branches ideally located in the other two counties, Berbice and Essequibo.

These provide the nucleus for distributing the whole range of products marketed by the company and where necessary - agro chemicals, agencies, batteries and tyres - products are offered through more than 200 Dealers located throughout the populated areas. Associated Industries Limited (Guyana) engages in: * Automative /Industrial Equipment and Support Services as can be seen in the Associated Industries Limited (Vehicle Components Department). Genuine spares are available for all products marketed and technicians are trained by principals to provide warranty and after sales service.

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AINLIM (Vehicle Components Department) operates out of modern facilities that provide a comfortable environment for their customers and staff. AINLIM (Vehicle Components Department) engages in selling a whole range of products like batteries, tyres, vehicle parts, vehicle oils etc. The PEST analysis is used for all external activities that could affect the business. PEST stands for Political, Economic, Social and Technological. A PEST analysis looks at the external business environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats.

For this reason, some say that "pest" is an appropriate term for these factors. However, changes in the external environment also create new opportunities and the letters sometimes are rearranged to construct the more optimistic term of STEP analysis. The PEST analysis examines the impact of these PEST factors (and their interplay with each other) on the organisation. The results can then be used to take advantage of opportunities and to make contingency plans for threats. The political factors have a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses.

A business must look at issues such as how stable is the political environment, will government policy influence laws that regulate or tax your business, what is the government's position on marketing ethics, what global changes are occurring, data protection, health ; safety and environmental policy. Advances in technology can have a major impact on business success as technology is vital for competitive advantage, for example, think about the potential impact that video-conferencing could have on the business travel market.

Why spend hours and much money travelling some distance for a meeting, when you can join in face-to-face - through a video-conference. Things involved would be; does technology allow for products and services to be made more cheaply and to a better standard of quality, do the technologies offer consumers and businesses more innovative products and services such as internet banking, new generation mobile telephones, etc.

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Massy Group’s first business venture in Guyana. (2018, Jun 23). Retrieved from https://phdessay.com/massy-groups-first-business-venture-in-guyana/

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