Last Updated 06 Jan 2022

History and Development of Mac Cosmetics

Category Cosmetic
Words 329 (1 page)
Views 164

History and development of M. A. C It all started with two Canadians, a hair salon owner Frank Angelo and a makeup artist, named Frank Toskan, The two men started MAC in Toronto in 1984. They wanted to create cosmetic products that could withstand all the rigorous wear required to do photo shoot, such as the heat from bright lighting. Frank Toskan was the idea man in the company. Before he partnered with Angelo, he spent hours experimenting with formulas to try and create this "super makeup" with the help of chemist Victor Casale, who was also his brother-in-law.

He then formed a business relationship with Frank Angelo since he was a skilled entrepreneur. Since they already had connections in the field of makeup and fashion, they spread the idea of MAC through their networks. The quality and durability of the cosmetics soon gave the company the boost it needed on the celebrity scene. This led to endorsements from celebrities such as Pamela Anderson, Boy George, Debbie Harry and other big '80s stars.

MAC opened its first stateside store in 1991 in New York City and opened its first European store in Paris in 1996. It also has a store in several more European countries as well as in China and distribution deals with several department stores in the U. S. A. such as Nordstrom's and Macy's. In 1994, they sold interests of their company to Estee Lauder, another prominent cosmetics company, four years later Estee Lauder took over the company completely.

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In 1997 Frank Angelo passed away and Frank Toskan quit MAC to devote his time to an AIDS charity. Estee Lauder kept the MAC name and continued some of the original owners' charity work, such as the MAC AIDS Fund. Although MAC is now available the average consumer, the company maintains its focus on professional makeup artists. The MAC brand continues to grow, and the line now consists of hundreds of products worldwide and the brand's reputation of quality remains intact.

History and Development of Mac Cosmetics essay

Related Questions

on History and Development of Mac Cosmetics

What company owns MAC Cosmetics?

MAC Cosmetics. Make-up Art Cosmetics, better known as MAC Cosmetics is a major cosmetics company founded in Toronto, Canada by Frank Toskan and Frank Angelo in 1984.

What's so special about MAC Cosmetics?

Known for their bright colors and bold makeup statements, MAC cosmetics is a prestige makeup brand with a heavy emphasis on the artistry behind makeup. Their makeup is featured on stage at New York's fashion week, and consumers can find MAC products at select high-end retailers.

Who invented MAC Cosmetics?

MAC Cosmetics Inc. (Make-up Art Cosmetics) was started in Canada by Frank Toskan and Frank Angelo in 1984. Angelo was the original founder. Toskan was a make-up artist and photographer, and Angelo was the owner of a hair salon chain.

What do you know about MAC Cosmetics?

Mac cosmetics are just the type of cosmetics women are looking for. Mac cosmetics can change you, in a matter of minutes, from the average looking, ordinary, girl-next-door into a stunning beauty. Mac cosmetics have a whole range of makeup, haircare, and skincare products for you.

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