Community based tourism

On the one hand, al local level, opportunities have been observed to evolve plans for the participation of new actors and strategies, and for the involvement of civil corporations in the development process. Tourism is the travel for recreational, leisure, family or business purposes, usually of a limited duration. Tourism is refers to travel to another location within the same country and as well as trans-national travel. The World Tourism Organization defines tourists as people "traveling to and staying In places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

The concept of Community-based Tourism (CB) can be found in the work of Murphy (1985), where aspects concerning tourism and developing local communities are analyzed, and in a further study by the same author in 2004 (Murphy and Murphy, 2004). Along with these two studies, there are several other research papers analyzing the relationship between tourism and local communities (such as Richards and Hall, 2000). This concept paves the way for new lines of investigation and for the possibility of tourism development together with other alternatives such as Pro-Poor

Tourism (PPTP); Community Benefit Tourist Initiatives (Cobalt) (Simpson, 2008); or Community-Based Enterprises (Cubes) (Mammary and Jones, 2007). To summaries, all these Initiatives agree that the destination community should be included In the tourism planning and management decision-making process, owed to three mall reasons: It considers them to be part of the tourist product, local communities adapt to changes easily, and it helps to open their minds. Several projects based on CB Kibosh, 2008), Asia (Enplane et al. 2006; Kaki, 2008; Kate, 2010), Oceania (Dyer et al. 2003), and in different countries of Latin America such as Brazil (Grouchier, 2007), Ecuador (Uric teal. , 2008), Mexico (Brings and Israel, 2004) and Peru (Zorn and Farthing, 2007). CB is based on the active participation of the local community. This is why the creation of community events which may favors this type of tourism, while at the same time helping to create a relationship between the local community and visitors, is so important.

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To facilitate this, different public administrations, Non- Governmental Organizations (Nags), private institutions and the local community itself should get involved and work together. According to Enplane et al. (2006), the main limitations local communities have to face when implementing tourism projects are the following: lack of financial resources, infrastructure or know-how; limitations of a cultural kind; and potential conflicts between the different public administrations.

At the same time, the following factors are described as being highly important for CB implementation (Kibosh, 2008): the inclusion of stakeholders, the evaluation of individual and collective benefits, the setting of objectives, And analysis f decisions to be implemented. The main benefits of community tourism are the direct economic impact on families, socioeconomic improvements, and sustainable diversification of lifestyles (Mammary and Jones, 2007; Raster, 2010).

CB is certainly an effective way of implementing policy coordination, avoiding conflicts between different actors in tourism, and obtaining synergies based on the exchange of knowledge, analysis and ability among all members of the community. One of the most controversial aspects in scientific literature is determining the number and type of tourists. Thus, Enplane et al. 2006) highlight the importance of receiving a small number of tourists, which means more contact with local culture and society. This way, the risk of tourists invading private aspects of the local culture is avoided.

However, at the same time, his limited number of visitors reduces the economic resources generated by tourism Having taken this element into consideration, the creation of cooperatives allowing the community to manage its own tourist resources is seen a fundamental element (Leap, 2007; Groans and Kaufmann, 2010). However, there are some negative aspects in the development of the tourist product, including he potential link between a high number of tourists, sex and alcohol, and the loss of cultural identity; and the hypothetical degradation of natural resources (They et al. 2002). In this case, residents have five alternatives to minimize this negative impact on the community - resistance, retreat, boundary maintenance, revitalization and adoption (Dugan, 1989). We must remember that tourism can change (or event destroy) the local culture if it is being treated as Just another tourist attraction and only aims for a rapid development of the area (Dyer et al. , 2003). CB is based on the reaction of tourist products characterized by community participation in their development.

CB emerged as a possible solution to the negative effects of mass tourism in developing countries, and was, and the same time, a strategy for community organization in order to attain better living conditions. Its core idea is the integration of hotel management, food and beverages, complementary services and tourism management, but also includes other subsystems (infrastructure, health, education and environment) as main characteristics, thus presenting a sustainable between the local community and visitors as a key element in the development of a aorist product (Choice et al. 2007). CB is protected and supported by different international organizations, such as the World Tourism Organization (2002), and has several objectives, among which community empowerment and ownership, social and economic development, conservation of natural and cultural resources, and a high quality visitor experience, should be noted. Community participation in tourism development has been originally developed and implemented in the so-called developed world, where tourism supply emerged.

In these regions, special programmers have supported locally driven development. An example of this is the Else's LEADER programmers focusing on development of sustainable rural areas. It is now claimed that developing countries could avoid many of the problems that have plagued past tourism development by involving diverse social groups from the popular sectors of local communities in decision making. They should become convinced of the benefits of tourism and thus support its development or at least acquiesce to it with resignation rather than apathy.

From the summary reflected above it becomes clear that a community-based approach requires mutual elaboration and co-operation, conceptualized as a process of Joint-decision-making among autonomous keys take holders of an inter-organizational, community tourism domain. It should be resolving planning problems and managing issues related to development of that domain. And it is exactly this that is missing in most developing countries. Now we come to the discussion of "preserve or develop" that is never ending, especially when focusing on developing countries.

Community participation has been used to attempt readjusting the balance of power and reassert local community views against those of the developers or local authorities. Furthermore, though we think that community participation is a powerful tool to educate the community in rights, laws and political good sense, the question should be asked to what extent local people, with sometimes limited understanding of wider issues, can accurately decide what is best frothier long term well-being.

Also, community participation should not only focus on this political dimension, ignoring financial and economic considerations which are often the primary drivers at local level. THEORETICAL FRAMEWORK: Community-Based Tourism (CB) enables tourists to discover local habitats and lilied, celebrates and respects traditional cultures, rituals, and wisdom. The community will be aware of the commercial and social value placed on their natural and cultural heritage through tourism, and this will foster community based conservation of these resources (www. Communicativeness's. Info). There are many study related on CB. Kaki (2008) developed the model of CB integrating the concepts the ladder of participation, power redistribution, collaboration processes, and social capital. The study demonstrated that the model can be used to assess the actual participation level in a study site. Bothersome, Byrd (2007) argued that there is not a definable single generic interest for the host community. The interests will be community can either assist in keeping an individual in a community or increase their chance to leave the community.

Current tourism and tourism development in the community will also influence their support for future endeavors and their interactions with visitors. The support and interactions will in turn influence the overall success of the tourism development. Moreover, Baggier and Console (2009) elaborated the meaning of community in tourism. They argued that customers may interact with companies and other customers and may achieve more information that allows them to reduce their information asymmetry and become more empowered than they were in a pre-let era.

Numerous recent researches report that online reviews and comments do influence individuals' purchase decisions, affecting the evolution of demand within communities. In this respect, virtual communities play a pivotal role in boosting tourist product innovation by leveraging learning from customer relationships. Customers may become a source of innovation since they gain an economic benefit from innovation which boosts their creativity, and show gig expertise which may be transferred to firms and among communities.

Virtual communities allow people who interact to satisfy their own needs and to share purpose such as an interest, need, information exchange, or service that provides a reason for the community. Firms may leverage these communities by providing a suitable context where customers may share social conventions, language, and protocols. Bothersome, Bananas and Jasmines (2011) examined the potential of CB in Villain district municipality, as well as to propose measures to make this activity feasible.

The study demonstrates that communities considered their participation in ours development reported a number of difficulties they have confronted with. The problems were mentioned most often: disagreement with the local government; lack of communal land; lack of finance; apathy and lack of initiative amongst local residents; lack of sociality and solidarity. Moreover, Lappers (2010) assesses the potential contribution of Community-Based Tourism Enterprises (Cubes) to poverty alleviation and empowerment.

It shows that tourism income captured locally improves rural households' livelihoods and generates linkages in the local economy. On the Job learning, training sessions and extensive support by non-governmental organizations and donors are further shown to empower rural actors and unlock socioeconomic opportunities for the future. In this context, Cubes can be characterized as pro-poor initiatives. However, this study provides counter evidence that the sustainability of such community tourism ventures is to be questioned.

First, mainstreaming these projects within the competitive tourism commodity chain proves highly challenging and costly; second, communities' institutional and managerial capacity is weak and thus Cubes' viability is limited; finally, inadequate support by donors and non-governmental organizations fails to tackle challenges aced by community tourism ventures. Bothersome, Mammary and Jones (2007) evaluate the potential of Community-Based Enterprise (CUBE) as avenues of poverty alleviation in Kenya and the challenges facing them.

The key factors that could influence local community attitudes towards CUBE fall into two categories: motivational factors and community factors. A sense of ownership was seen as critical so that local communities were adequately empowered and involved. CUBE initiatives had to be also have to be addressed. Furthermore, Foreleg and Boo (2012) studied Community- based customize. It aims at environmental conservation but it is also a way to empower communities, by allowing them a degree of control over tourism projects and their impacts.

Foreleg and Boo explored the varying degrees of empowerment of host communities provided by community-based customize through a meta study analysis of six case studies of tourism projects. Not all contemporary tourism projects take local populations into consideration thus the six case studies are nonrandom selections for the purpose of representing the concept embodied in the thesis and showing its appropriateness with the new tourists' expectations. Furthermore, Salary (2012), studied community-based tourism using long-term anthropological fieldwork in Tanzania.

The study critically analyzes how well generally accepted community-based tourism discourses resonate with the reality on the ground. It focuses on how local guides handle their role as ambassadors of communal cultural heritage and how community members react to their narratives and practices. It pays special attention to the time-limited, project-based development method, the need for an effective exit strategy, for quality control, tour guide training and long-term our guide retention.

Findings reveal multiple complex issues of power and resistance that illustrate many community-based tourism conflicts. The encounter with the "Other" is shown to be central and that the role of professional intermediaries in facilitating this experience of cultural contact is crucial. Tour guides are often the only "locals" with whom tourists spend considerable time: they have considerable agency in the image-building process of the peoples and places visited, (re)shaping tourist destination images and indirectly influencing the self-image of those visited too.

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