Communication Effects on Daily Life

#4: Identify one or two direct ways in which mass media and culture impacted the 2012 national election results. Mass media had a profound impact on the 2012 presidential election. Mass media is one big community that includes a mainstream of media. Some of the biggest components of the mainstream are television, radios, and the Internet. Mass media is one of the most powerful tools used during national elections because it helps influence open-minded voters. Culture also heavily impacts the national election results because the United States is slowly becoming a multicultural society.

Racial diversity is something that is so prominent in our lives and therefore it plays a key role in the political system. One direct way in which mass media impacted the election was through attitude influence. Romney and Obama were aware that attitudes could be influenced through the media and both candidates spent over 1 billion dollars during their campaigns, setting a new record. Throughout years and months leading up to the election, the campaigns used mass media to spread political support or disdain to thousands of potential voters. The television is one of the most important technologies that have impacted the election.

It has remained ahead of other media for the past 8 years. Attitude influence can be shaped through political debates that are shown on TV. Millions of viewers watch television and tune in during the debates. The television helps reinforce previous attitudes and influence voters who are independent. The Internet is one other major key that impacted the election results. A decade ago, just one-in-fifty Americans got the news about a candidate from the Internet. Today, one-in-three Americans regularly get information about a candidate or the election online.

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These numbers show the candidates the importance of getting their message out to the public in order to gain more support. Culture heavily impacted the presidential election as well. The tremendous growth of minorities in the United States has lead to a greater impact of minorities during the presidential election. “A minority vote could make a difference in the presidential battleground”, (Zacarias, 2012). 2012 was a big year in elections because minorities could play a vital role in the outcome of the election. Obama and Romney both tried to get support from the minorities.

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Obama constantly stated that he would reform immigration laws and this helped him gain more minority votes, which could have played a role in him beating Romney. Culture, and specifically minorities and immigration issues are going to become more and more popular in the upcoming elections. #3: Describe the effects of new technology on interpersonal communication, their accessibility, and their implications on global communication. New technologies are slowly taking over the world and a lot of face-to-face interactions happen through mediated technologies.

Mediated communication is making it easier for people to communicate with each other, in a variety of contexts. Whether that is Skyping from school, conference calls at work or social networking with friends. One effect of the new technology is selectivity of the mass communication audience. New technology has made mass media become more selective. For example, newspaper-publishing companies can now sort through hundreds of articles to publish or delete any column with a press of a button. This gives the gatekeeper a great responsibility because they have the ability to influence the flow of information to a receiver.

The other big effect that technology has on interpersonal communication is enhancing communication. Technological innovations such as teleconferencing and telecommuting make it easier for people to communicate with others at separate locations. It is something that businesses of all kinds are adopting around the country. The effects of the new technology have given people the opportunity to extend relationships across local and national boundaries. “Currently, it’s estimated that there are 1. 1 billion people online throughout the world” (Internet Usage Statistics, 2007).

This is an example of how much we rely on technology. New technology is in everything and everywhere we go. Through computers, cell phones, machines, satellites and e-mails; new technology have become more accessible to people in society. Just because technology has become more relied upon and accessible, does not mean it is necessarily good for society. One global implication is that it has made people more introverted. New technologies have become more convenient and therefore cause less human contact. People do not have to go outside of their home to get access to what’s currently going on around the world.

The new technology also enables people to isolate themselves from the world and spend more time on media than perhaps other people. Not everyone has access to the new technologies and this creates a digital divide. On a more positive note, new technologies contribute to implement political or social change across. There will continue to be long-term global communication but it’s important that we don’t let technology overshadow human issues. #5: Think of a group you belong to. Describe your roles in relationship to the functioning of the group and any of the common difficulties that your group encounters in solving problems.

The group I am going to pick for this decision is the executive committee. I am one of the 8 members in my fraternities executive committee. The executive committee consists of members that best represent the fraternity and meet when a decision or punishment needs to be made. The whole chapter votes the 8 members of the committee in and trust that decisions will be made to further the chapter’s excellence. Each person in the committee is equal in status. Some do not have power or authority over others. Last year I was the head of security for our house.

With that being said, one on my primary roles is to give insight on issues that the guys might not know how to appropriately handle. I typically give suggestions and information to the committee that might not cross their mind right away. Opinion seeking, opinion giving and coordinating are things I keep in mind to help better the function of the group. I am going to talk about a situation that happened a few weeks ago. One of our brothers got drunk and decided to throw beer bottles in the street and curse our security. I happened to be on security tonight and talked to security so they did not have to come search our house.

This brother put our house at risk and so there was an executive meeting called that next day. The overall consensus was to fine the brother 250. 00 for his actions. I gave insight and offered suggestions on how we could more effectively get through to the brother. The committee ended up listening to me and the brother is no longer allowed to drink in our house this semester. Since alcohol is essentially what caused him to act out in such a poor manner. The executive committee sometimes struggles when it comes to problem solving. Often the group is split and we have to call someone else in to count and therefore make the decision.

One of the biggest problems that the group has when it comes to problem solving is railroading. Unfortunately there is always a guy or two, no matter what the issue is, that tries to force their will on the group. Another common problem that is often faced deals with constructive criticism. Some of the group members often attack each other if they feel offended instead of successfully challenging ideas. #6: What difficulties might arise with intercultural communication? Have you experienced any? Intercultural communication is something that has become so pervasive within the last few decades.

This is due to advances in technologies and mass migration that has made long distance communication more reachable. One thing that is certain is that intercultural communication has become more available to the world. With that being said, there are several difficulties that might arise with the instant popularity of intercultural communication. The first difficulty that might arise is the use of language. Language differences go much deeper than simple translations. The Spair-Whorf hypothesis states that, “languages differ more than strict word-for-word translations often indicate because people who speak the languages have different needs. In high school my neighbor had an exchange student from Spain. I know the basics of the language as asked him for a vaso which I thought meant glass. It does mean glass but he made me aware that it could also mean substance. Even when we can manage to translate from one language to another with literal accuracy, the failure to understand idioms can create difficulties. Nonverbal messages are different throughout cultures and therefore can lead to difficulties and misunderstanding between people. The exchange student from Spain invited me over to his house one time.

He asked me if I wanted something to drink and I nodded. He looked at me funny and did not move until I said yes please. I later found out that in Spain, nodding does not have the same meaning. Norms, roles, beliefs and values are also difficulties that might occur in intercultural communication. People in different cultures expect different behaviors from on another. "Each norm takes different forms in different countries (Christians and Traber, 1997). When it comes to greeting, in the United States people often shake hands or hug. In France it is common to kiss on the cheek.

If a guy kissed a girl on the cheek here, he might leave with a black eye. Norms also can lead to misunderstandings. In our society, it is taught at an early age to speak up and make eye contact. However, in some countries, speaking up is considered disrespectful. Difficulties in intercultural communication might arise when it comes to beliefs and values. It happens often that someone from a country, who is speaking to people of a different country, might offend them. If people do not understand or accept the values of another country, difficulties and tensions will rise.

Ethnocentrism and stereotypes are two problems that not accepting values of a country can lead to. Improving these perceptions will help reduce the amount of difficulties that are tied with intercultural communication. #7: Using your media/new technology journal, describe how mediated communication and communication technology affects your daily life. Apply concepts from the theories and textbook to explain your reliance (or lack thereof) on media. My laptop, cell phone and television are technologies that I use the most in life. I use these forms of technology everyday, in a variety of contexts.

Whether that’s typing up a paper in my room, watching a football with friends, or Skyping with a friend in Paris. The types of technology and media listed in my journal have impacted communication in my life because I do not have as many face to face interactions and tend to be less extraverted. Whenever I use my laptop, I often get on the Internet. That’s because life has become so smooth with the Internet being easy to access. Some of my main uses with it are connecting with friends, connect to social networks and browse different newsgroups to keep up on current information.

According to USC’s Center for the Digital Future, 77. 6% of Americans are daily Interne users. That’s more than three quarters of the population and shows how important the Internet is in people’s daily lives. I will be the first to admit that I’d be lost without my cell phone. It is considered an essential in my daily life. Cell phones can be used in a variety of ways. Making phone calls, sending text messages, emailing, browsing the Internet and even shopping. With that being said, the main thing I use my cell phone for is convenience.

Using my cell phone is not always a good thing though because it is sometimes a distraction and can be dangerous because sometimes I read texts while driving. The television is also a technology that I use to keep up with information. In my life, it serves as an eye around the world. It helps educate myself through social, political and economic issues, which lead me to use selective attention. I often turn to the television for entertainment with friends because it helps bring us together and keep the dynamics of our group intact.

Recent research finds that among college students the five most often used sources of news were, “hometown newspapers, comedy news, cable news, Internet news, and broadcast news” (Didi and LaRose, 2006). This shows how strong the relationship between personal and mediated communication can be in our daily lives. I use the media to choose communication that often confirms to my own beliefs. Selective exposure is something that I often do because seeking out something that is similar to my values or attitudes is something I would probably enjoy.

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