Corprate strategy
We will soon enter a phase of strong competition in fixed services and we expect similar benefits to flow as result," said Mohammad AY Change, Director General of the TRAP. Matthew Reed, an analyst at Informal Telecoms and Media, welcomed the decision. "It means that we finally have competition in the fixed broadband market in the I-JAW for the first time," he said.
But he believes that prices are unlikely to fall for consumers in the short term. "l think they will avoid a price war. They will probably try to compete on packages, higher internet speeds at the same price," he said. "As a consumer, overall you should have more competition, which means there will be better opportunities available. " Meanwhile, the leaders of both distillates and du welcomed the move. "Distillates has always believed that competition is a win-win situation for all as it energies operators to excel and stimulates telecommunications advancement in the country...
We are fully prepared for a more competitive landscape in the AJAX," Eased AY Hamlin, CEO of distillates, said. Ottoman Sultan, CEO of du, added: "We are equally pleased about the opportunity to provide consumers and businesses across the AAU a choice in their selection of a fixed line services provider. " - Gulf News y Facts Mission Statement: Our guiding mission is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.
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