International Communication Focusing on Fifa 2014

We will do this by following four individuals, interviewing them about how they feel about the World Cup and how it is affecting their daily routine. Our second round of filming will place our crews with the same four peole on the day of the first game in Rio de Janeiro. The World Cup takes the world by storm every four years. While in America, soccer has just recently gained a large following, it has been a way of life for generations in many countries throughout the world. We can identify with this phenomenon somewhat if we relate it to the impact of the Olympics when they were held in Atlanta, Georgia in 1996.

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An event of this scale becomes all-consuming and places the city and country under a worldwide microscope. The World Cup produces a whirlwind of excitement with years of preparation that costs and generates millions of dollars. Many sports in America have a strong following and fan-base, but nothing can truly be compared to that of soccer overseas. Countries such as Mexico, Spain and Brazil look at soccer, its players, and the games, as a way of life. Brazil especially has been known for its talented and renowned soccer (“futebol”) team throughout the years and they have won five World Cups.

From the outside looking in, Brazil has been known as one of the powerhouses, if not the powerhouse of soccer worldwide. The fact that FIFA and all of the other governing and deciding bodies have chosen to place the World Cup 2014 in Brazil generates further excitement, but also places this country under close watch from viewers worldwide. As we saw with the World Cup 2010 in South Africa, a country can be drastically altered and affected by such a large-scale event. We want to create this documentary to shed light on the impacts, trials and jubilation of such an incredible event.

While many see the benefits of hosting such an event, there are plenty of drawbacks as well. We want to create an in-depth look of this phenomenon, the World Cup, and show also how it affects the country that is producing the event. So much goes on behind the scenes and many lives are impacted, whether negatively or positively. By following four real people with everyday jobs and average, normal lives, we hope to inform the public of the on-goings of the preparation for the World Cup, as well as how individual lives are impacted. We want to follow four people; a ticket scalper, police officer, a fan and a street vendor.

Through this we hope to achieve a more personal view of such an immensely grand event. We want to inform the public of the preparations involved in the World Cup as well as the madness that ensues once it all begins. We will chronicle this massive worldwide soccer tournament through the eyes of normal everyday Rio de Janeiro citizens in the attempt to show a real-life perspective of a fantastical and media-centric event. While there are documentaries aplenty, ours is unique in that it shows the impact on a country and its citizens, something many viewers of the World Cup never consider.

By creating a personal and impactful narrative that comments on economic repercussions, nationalism and pride, we hope to appeal to viewers who want to see a cultural view of soccer that has never before been created. Nicknamed “Cidade Maravilhosa” -- Portuguese for “marvelous city” -- Rio de Janeiro conjures many images including Ipanema Beach and the famous Cristo Redentor statue atop Corcovado Mountain. But in 2014, one of the most important global sporting events, the World Cup, will arrive in Brazil where soccer -- or futebol as they know it -- is the lifeblood of the culture.

After FIFA announced Brazil as the hosts of the 2014 World Cup on October 30, 2007, a different set of images would materialize for the population of Rio de Janeiro. Once upon a time it was the site of the final match of the 19 50 World Cup in Maracana Stadium. Uruguay came from behind to beat its host 2-1, even though Brazil was heavily favored after eliminating previous opponents Spain and Sweden. Since then, Rio de Janeiro has been home to some of Brazil’s most popular soccer clubs: Botafogo, Fluminense, Vasco da Gama and Flamengo.

With a past and present such as this, tensions and expectations will undoubtedly be high, especially where soccer is so inter-meshed with their culture. Choosing to film in Rio de Janeiro will capture much of this drama associated with the World Cup as we follow our four subjects: the police officer, the fan, the street vendor and the ticket scalper. In general, we want to keep the area surrounding Maracana Stadium as our locus of interest, but this isn’t necessarily realistic. The subjects have dynamic lives each and every day, especially as the World Cup draws closer, so it may be difficult to remain under the shadow of the venue.

As each subject travels through different areas of the city, the camera crews will have to make critical judgment calls about when to uncap the lens. Our film crews can expect to capture the best footage in some of Rio de Janeiro’s most exciting sites. The city is known for its soccer, tourism, night life and beaches, but we will want to focus on the North Zone. It contains several neighborhoods and important tourist attractions, including our primary filming location, Maracana Stadium, which is located in the Tijuca neighborhood.

It is home to many of the middle class residents and also the lower class favelas, which are crime-ridden neighborhoods filled with poorly built shanties. Our police officer will certainly be answering calls from this poor section of Rio de Janeiro where our ticket scalper is a resident. Our street vendor and soccer fan will also be residents of the Rio North Zone. It is there in the North Zone that we will want to follow each of our characters into their homes. Once inside their homes, our camera crews can film the effects of the World Cup on the Brazilian household unit.

We will discover just how the home family life is transformed both demographically and psycho-graphically. Questions can be answered such as:

1. Has new disposable income, as provided by the World Cup’s economic opportunities, increased the family’s standard of living?
2. Has Brazilian pride in its national sport entered the home life?
3. Has the importance of home security changed due to the hysteria associated with the World Cup?

Once these questions are answered, a more complete view of the character is revealed and analyzed by the audience. Another set of important sites will be public centers for transportation.

The primary modes of transportation are by municipal train and bus lines since driving by car is very difficult. Due to a great deal of highway congestion, cars often move at a snail-like pace. Important themes will manifest themselves as we travel to and from each location. These places, which are usually replete with a colorful culture, will be amplified in the presence of the World Cup. The documentary will actively connect the dots between Brazil’s national pride and their national sport at these various locations. The Maracana Stadium will be the most important site.

There we will capture each of our characters’ paths intersecting outside and inside the venue. The fan will obviously be destined for the stadium itself; the street vendor will set up shop as close to the stadium as possible so as to snag the most consumers as possible; and the policeman will have critical interactions with the ticket scalper, who will be acting against the law. Many memorable characters exist in a documentary just like any other genre of film. The goal is to capture reality but there is no need to move away from the act of story telling.

The idea behind the characters of our documentary is that they are all connected through each other by the duties they perform throughout the documentary.. Our first character to appear is the police officer. Juan Sminho is 38 and works for the Rio de Janeiro tourist police. He performs regular policing in the streets of Rio by assisting tourists and pointing them in the proper direction to where they are headed. Juan also performs similar duties to what the united states police force does but he is not as involved with crime as our police forces are. He lives on the north side in a two bedroom apartment with his wife and brother.

He does not come from a wealthy family but did inherit some from his parents when they were murdered 10 years ago in a robbing which pushed him to become part of the Brazil police force to keep things like that from happening to other families. He will show the audience what it is like in everyday life as a tourist officer, then there will be a dramatic change of pace a year later on the chaotic streets of Rio where his duties are truly put to the test with all the tourist in town for the World Cup games. Juan’s duties will be to perform crowd control, assist tourists and seek out ticket scalpers; this is a highly illegal offense in Brazil.

Most everyone has seen a ticket scalper before, but if not, they are the ones that stand on the corners of concert/sport venues and sell those last minute tickets needed for the fans. Ticket scalping is very illegal in Brazil and punishable by jail time, but that does not stop our scalper from risking it all for some extra cash. We will follow Gustavo Silva, a thirty-four year old Rio native who has never left the North region. He works as a ticket scalper primarily, but during the slow months tries to make ends meet by helping out at his parents' modest fruit stand in the outskirts of Rio.

The popularity of soccer as a sport, particularly in Brazil, directly effects his livelihood and well-being. Seeing Gustavo in his element both before and during the World Cup will create a dynamic story for the viewers. Viewers will identify with Gustavo's endearing and persuasive personality because of his hard-working attitude. Ticket scalping just became illegal in Brazil, which is obviously a threat for Gustavo. The documentary will show the discrepancies in this law as it is not seriously enforced until the World Cup in 2014. The effects of this on Gustavo will prove to be detrimental.

With money being tight and having to find work wherever possible, some residents of Rio do not have a choice. Our team has high hopes for our scalper that he will sell a ticket to our next character, the fan. What is a team without its fans; similar to a sandwich without bread. A sandwich does not exist without bread much like a team would be nowhere without fans. Soccer fans have been seen taking their “fandom” to the extreme, but the more extreme it is, the more the team feels honored and welcome. Brazil soccer fans are famous throughout the world for their enthusiasm and carnival atmosphere at the World Cup.

Many soccer managers will often claim that soccer fans can act as an extra man or the infamous “12th Man” and this is certainly the case when Brazil plays in front of over 100,000 soccer fans at the famous Maracana Stadium. The fans are not always as supportive though, in fact, they can be rather harsh. This was shown when the team came home after the 2006 world cup without a win, according to Kevin McNally of E-zine Articles. We hope to capture all this excitement while following around our dedicated fan, if Brazil loses then it is possible that our film gets even more interesting with the outrage that the country will have on them.

Choosing a fan for our documentary was tough but we have found one who truly shows the spirit needed to connect with our audience. Paulo Cardoso is originally from Rio and lived there until he was 18. Once old enough, he moved to the United States to attend college but soon wanted to return to his home country after graduating. Paulo is a business major but is currently working at his parents coffee shop as a manager to help them out. He is 28 and has been an avid futebol fan since he was born, according to him.

Every four years he gathers around the big screens in Rio to watch Brazil triumph, or try to, over their competitors. He will take us through the festivals in Rio including “Fan Fest Rio 2014. ” His grandfather attended the World Cup in 1950 when it was last held in Brazil followed by the World Cup in 1978 held in Argentina and this time Paulo’s father went alongside. Paulo has been saving as much money as he can to be able to hold the tickets that so many others strive to have. He does not plan on buying a ticket before the games due to hopefully cheaper prices on game day.

He will be a huge help on guiding us around Rio due to our unfamiliarity to the city. Paulo brings to the documentary the familiar language of English but with the Brazilian traditions that we could all stand to learn from. He as well as many other fans will interact with many people but as always, he will buy some form of merchandise from a street vendor before the game. This will allow for our fan and street vendor to interact with one another. There will be a numerous amount of street vendors trying to sell anything they have that represents the world renowned Brazil “Futebol” Team.

Our film crews will follow around one vendor who sets up shop close to the stadium in hopes of catching the most business. Gearing up for the World Cup takes a lot of preparation, which is why it is imperative that we catch her one year before hand before she starts ordering merchandise and preparing for the mass amounts of fans to flood the city of Rio. Claudia Trigoso, 26, lives in the favelas in the North Zone of Rio de Janeiro. Under normal circumstances Claudia deals with irregular employment due to his low socioeconomic standing, but the arrival of the World Cup will give her the opportunity to transform her situation.

She has applied to Eurosport catalog to sell some of their merchandise near Maracana stadium. Soon, with the proper licenses, she will be cleared by Rio’s municipal administrators to set up in this area. Claudia hopes she can make enough profit to start a business of her own after the World Cup and its excitement wane. With this in mind, she might someday have the opportunity to move out of the North Zone favelas into a safer, more affluent neighborhood where she hopes to start a family of her own.

In addition to highlighting the changes from life before the World Cup to life uring the tournament from the perspective of our four main characters, our camera crew will venture out into the streets and local pubs. Our crew will conduct first-hand interviews with everyday citizens to get a better grasp on the impact of the World Cup on the people of Rio. The filming crew will ask the public questions pertaining to how the World Cup has economically impacted their businesses, their transportation around the city, and whether or not they will be watching or attending the World Cup. There are many components that go into making a documentary outside of the characters, locations and themes.

While the overarching themes will make a large impact on our viewers, the intricate details disbursed throughout the film will contribute drastically to the overall feel of the documentary. Throughout the documentary our characters and locations will be introduced using typewriter text as it is typed across a blank screen. The segments will not necessarily be rigidly formatted but the characters will be introduced as they fall into place in the documentary. Aside from the interviews included in our film it will primarily remain in the observational category of documentary film making.

By taking a third-party neutral approach to the film the audience will get a realistic and personal view into the lives of the residents of Rio. Our documentary will target a large demographic due to the emotional and sports aspects as well as the excitement generated from the FIFA World Cup overall. We hope to target ages eighteen to fifty by placing this sixty minute documentary on a major network such as ABC. We initially contemplated airing the documentary on ESPN because of its sports focus, but eventually agreed that ABC would be the best choice.

Not only is it a well-respected major network, but our aim is to capture the World Cup viewers for our documentary. By airing Joga Bonito on the network that is already broadcasting all of the World Cup games, we will grab the attention of the avid soccer fans who will hopefully already be watching ABC (the World Cup games will be used as somewhat of a lead-in for our documentary). In order to generate even more viewers, we will air advertisements throughout the month of the World Cup tournament to create buzz and excitement. Throughout this month, the public will have plenty of time to hear and read about our documentary.

The documentary “Joga Bonito” will air as a prime-time special a few days before the World Cup finals. The title of our documentary, Joga Bonito, is meant to evoke the spirit and essence of soccer and of Brazil. This term is Portuguese for “The Beautiful Game” which is commonly used to describe Association football, also known as futebol or soccer. When soccer was originally created and rules were formally established, it was referred to as “The Simplest Game”. This eventually evolved into The Beautiful Game, or Joga Bonito, when a famous Brazilian player named Pele named his biography The Beautiful Game.

Because this term is now widely used when referring to the sport of soccer, and because of its roots and foundations in the country of Brazil, we saw Joga Bonito as a fitting title for our documentary. Joga Bonito will, as previously stated, offer to its viewers a discourse of national identity and the impact of the World Cup on the citizens of Brazil within the context of an emotional adventure through the streets of Rio. The juxtaposition of a personal look at the four characters and the mainstream international media event known as the World Cup will create a unique and powerful documentary.

This concept appeals to the masses because it addresses a worldwide event. Within this discourse, however, we visit the personal implications of such an event and the role of nationalism and pride within an international context. By contrasting life before the World Cup with life during one of the first games, the drastic cultural and societal changes that occur in preparation of such an event will be highlighted. The emotional appeal of this documentary will intrigue viewers while informing them of international life and the results of an event that thrusts a nation into the international spotlight.