To offer a representation of the organic nutrient pick procedure based on the findings of this survey, a conceptual theoretical account was drawn up ( Figure 1 ) . The theoretical account consists of 4 cardinal concepts ( personal properties, personal context, nutrient values and external influences ) that contribute to the factors involved in nutrient pick dialogues.
Food brushs vary harmonizing to single experiences. These experiences are enriched as life style, age and personal demands alteration over clip. Based on experiences shared by participants on their nutrient pick behavior, the alteration in nutrient picks based on age and careful considerations due to income capacity was noted in nutrient pick considerations. Though minimum mentions associating gender types to organic nutrient pick were highlighted, the function that adult females played as cardinal nutrient pick shapers showed its impact on organic nutrient pick. In this survey, the undermentioned facets of personal context peculiarly the individuality assumed by participants was noted to act upon organic nutrient picks made.
To exemplify the procedures involved in organic nutrient pick, factors of influence identified were evaluated for similar effects based on its properties and the nature of its impact. Common factors were categorised into subjects and labelled consequently. Based on the combined findings obtained from the impact of factors of influence, nutrient pick dialogue spiels and organic nutrient perceptual experiences and attitudes, a representation of the organic nutrient pick procedure was developed. A theoretical account picturing the flow of organic nutrient pick was proposed and used to depict the procedure of organic nutrient pick happening among Singaporeans.
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Choices made sing organic nutrients, like other nutrient types are based on attitudes and perceptual experiences held towards it. These form ideas about organic nutrient that guide involvement degrees and purchase purpose. When sing organic nutrient picks, several factors of influence are known to be involved in the dialogue procedure. These factors are deliberated at changing degrees depending on its associated grade of significance. In placing the factors of influence involved in organic nutrient pick, themes extracted from participants ' conversations were evaluated for common togss and categorised for a better representation of its influence. The following are the thematic groups categorised based on the assorted factors of influence.
An analysis of motives for and against organic nutrient pick was conducted through interviews with participants. The interviews offered a deeper apprehension of organic nutrient perceptual experiences as participants shared in item the assorted considerations and value fond regards involved in organic nutrient determination devising. The significance of values is evident as participants often focused on selected grounds for involvement or deficiency of involvement in organic nutrients. Value dialogues emerge in the conversations as participants attempt to warrant their sentiments and judgements on organic nutrient within the local context. This uncovers cardinal values involved in organic nutrient pick considerations and provides the footing for farther probe.
Value dialogues were observed in many participants ' nutrient pick considerations. The demand to run into demands, fulfill demands and satisfy penchants guided value considerations. Valuess were re-evaluated for prioritisation to simplify determinations. Lowered outlooks held for certain values were besides noted in accomplishing desired results in concluding determinations.
In the procedure of nutrient dialogue, several schemes were adopted by participants in their efforts to decide value struggles happening during organic nutrient pick considerations. These schemes involved equilibrating Acts of the Apostless such as irregular purchase or purchase of limited assortments of organic nutrients and prioritisation of values harmonizing to state of affairss.
Based on this survey, similar values in struggle were observed among several participants in changing state of affairss. Common values such as affordability, wellness, nutrient safety and convenience often dominated nutrient pick considerations peculiarly with respects to organic nutrient pick. These common values including others that were invovled in nutrient dialogues among participants were identified as nucleus values responsible for organic nutrient pick considerations.
Assorted factors of influence impacting organic nutrient pick were described by participants in this interview. The impact of these factors ranged from personal context, merchandise offerings to the consequence of external influences. Participants shared on what organic nutrients offered them, concentrating on merchandise properties and the impact external influences had on their picks.
Percepts of organic nutrient were besides noted as participants describe their sentiments and experienced with organic nutrient. Their attitude towards organic nutrient was noted as they shared on the impact of external factors on their determination to buy organic nutrient. Reasons for involvement and disinterest in organic nutrient highlighted participant 's attitudes towards organic nutrient pick.
Reasons for involvement in organic nutrient revolved around the benefits conferred by the merchandise attributes of organic nutrient. Naturalness, higher alimentary belongingss and enhanced centripetal entreaty of organic nutrient were responsible for increased involvement in organic merchandises. These properties besides formed the footing for conditional purchase of organic nutrients for several participants.
The function of participants in life, peculiarly as household members and parents were seen to play an of import portion in nutrient pick determination devising. The individuality adopted in assorted state of affairss guided the values sought for when sing nutrient picks and organic nutrient was considered based on carry throughing cardinal values such as wellness and nutrient safety.
For some participants, changing involvement degrees in organic nutrients was influenced by external influences such as handiness of organic merchandises, handiness of organic shops, societal influences and cost. Interestingly, deficiency of involvement in organic nutrients was besides attributed by similar external influences every bit good. These were considered under conditional fortunes and weighed based on single capacity and demands.
The factors of influence identified were deliberated against personal nutrient values held by participants. These nutrient values played important functions in the considerations made towards organic nutrients picks. In contemplating the organic nutrient pick, personal nutrient values of nutrient safety, wellness, entreaty, ethical belief, trust, cognition, relationships, affordability and convenience were used as criterions against which organic nutrients were measured. Measurement of organic nutrient was reflected in the ability to run into single 's demands, household demands and ends of ingestion.
III Food pick dialogues
Scripts related to personal nutrient values and factors of influence were closely examined for happenings of outlooks, comparings, need fulfillment and balancing Acts of the Apostless taking topographic point as people considered organic nutrients. Using discourse analysis, a thorough scrutiny of selected books was conducted to foreground value dialogues happening as participants weigh their demands against the merchandise offerings of organic nutrient. As participants consider their picks in visible radiation of on-going external influences such as the local nutrient context, resource capacities and societal dealingss, schemes adopted to make a balanced point of view or considered determination are uncovered. These schemes and dialogue forms offer a clearer apprehension of the nutrient pick procedure involved for organic nutrient merchandises.
Organic nutrient pick determinations are motivated by personal values which are embedded in nutrient experiences encountered in society. These personal nutrient values are formed harmonizing to people 's beliefs, demands and desires sing nutrient. These values are negotiated and compromised to bring forth a balance position that guides the perceptual experience and attitude of organic nutrients. To better understand the procedure of organic nutrient pick, a closer scrutiny of how personal nutrient values are considered in nutrient pick determinations was conducted. Below are selected remarks taken from interview books to exemplify the diverse and complex value dialogues that occur in organic nutrient pick considerations.
In the first section of the interview session, participants were requested to portion their experiences and ideas on their current nutrient wonts. They were guided towards ideas on their nutrient pick behaviors such as types of nutrients preferred, common wonts when taking for nutrients, topographic points of purchase and willingness to seek new nutrient types. As these were approximately general nutrients wonts, it facilitated easiness of sharing. Understanding nutrient pick habits offers a broader position of the nutrient pick considerations of Singaporeans. Participants were so asked to portion on celebrated alterations in nutrient wonts happening in across their life.
Food wonts and its alterations in life revealed factors of importance that influenced nutrient pick determinations. These besides offered insight into the personal nutrient values held by participants as organic nutrient picks were contemplated. Food pick behavior of participants in this survey were besides evaluated based on their involvement degrees in organic nutrients, penchant towards nutrient picks and experiences with nutrient. Due to the little figure of participants in this survey, findings from this analysis reflect some of the nutrient pick behavior of Singaporeans.
Food pick wonts
At the beginning of the interview, participants were requested to portion their nutrient purchasing wonts and purpose of purchase. Participants shared that nutrient picks made were based on nutrient beginning dependability, quality merchandises such as freshness, long term storage, pleasingness and good looking merchandises. Food picks were besides dependent on cooking manners peculiarly Asiatic cookery manners and culinary art. Food options revolved around handiness of merchandises suited for the coveted culinary art. Most participants mentioned trying to choose for healthy nutrient picks which included more veggies, whole nutrients and less processed nutrients.
With respects to participants purchase purposes, run intoing wellness demands for betterment of current wellness status, recovery from unwellnesss and wellness bar intents were cited as cardinal considerations in nutrient picks made. This was peculiarly noted among nutrient picks made by participants with kids. Food picks were besides made based on kids 's gustatory sensation involvement and demands. Another ground mentioned for involvement in wellness nutrient wonts was involvement in fittingness. Several participants shared on their alterations in eating wonts based on involvement in losing weight, remaining tantrum and qui vive.
The exposure to information on alternate nutrient picks such as organic nutrient was reported as grounds for alterations noted in nutrient picks. Increased handiness of information through the local media, health-related magazines and web site had raised people 's consciousness on populating a healthy life style. With the ability to do more informed nutrient pick determinations, alterations in nutrient choice wonts were mentioned.
Past experiences with nutrient was observed to impact involvement in nutrient and affected nutrient picks over clip. The influence of parents on eating wonts was described by some participants as holding a permanent consequence on their nutrient picks. Some shared on wellness witting eating picks encouraged by parents while others mentioned limitations experienced in nutrient picks made by their parents. Some participants shared on their alterations in eating wonts as they transited from young person to adulthood. During young person, less attending was paid to wellness and picks were made to fulfill gustatory sensation and appetency. With age and higher disbursement power, more nutrient options were accessible. It was noted among several participants that with age, involvement in wellness consciousness was increased therefore taking to greater focal point on wellness nutrient options.
Food experiences encountered during interaction with friends and people from assorted backgrounds were besides shared by participants. Some participants shared on their alterations in nutrient wonts after exposure to alternative nutrient beginnings such as organic nutrients during their stay overseas and the influence of interaction with organic nutrient advocators.
Interest in organic nutrients
Interest degrees in organic nutrients varied among participants for different grounds. Eighty-eight per centum of participants interviewed in this survey purchased organic nutrients at least one time a twelvemonth ( 16 purchased hebdomadally, 20 purchased at least one time a twelvemonth and 5 ne'er purchased organic nutrients ) . Participants who were interested in organic nutrients had positive experiences based on past organic nutrient ingestion and tests. Some were motivated by wellness grounds or were encouraged by friends and household. For others, involvement in organic nutrients was dependent on merchandise entreaty, temper, increasing presence of alternate picks. Curiosity and willingness to seek new types of nutrient were besides attributed to increasing involvement in organic nutrient merchandises. Some participants shared that organic nutrient pick had become a lifestyle alteration and continual involvement in organic nutrient as a nutrient wont was maintained through exposure to more information on natural and organic nutrients.
Those interested in organic nutrient exhibited personalities such as willingness to seek new nutrient types and openness to information about alternate nutrient types. Health witting behaviors, healthy feeding picks and willingness to go in hunt of healthy nutrient options were besides features described by those interested in devouring organic nutrients.
Lack of involvement was noted in 12 % of participants who were deterred from buying organic nutrients due to common wonts of buying certain nutrient types, deficiency of a compelling ground to pass more on organic nutrients, big assortment of non-organic nutrient options available, absence of involvement, minimum apprehension of the benefits of organic nutrients, handiness and cost issues. Some participants shared that their deficiency of involvement was based on the absence of sufficient informations to turn out the benefits of organic nutrient promised. Higher cost and limited assortment available added to the neutrality experienced.
Those who lack involvement in organic nutrients or ne'er considered organic nutrient options described themselves as non being adventuresome in seeking new nutrient types and preferred to adhere to habitual nutrient options. Some considered themselves conservative feeders while others were apathetic to new nutrient options due to past nutrient wonts.
Food pick behaviors are based on people 's wonts and involvement in nutrient. In this survey, participants shared their nutrient wonts, experiences and alterations observed over time.rephrase Interest in factors related to merchandise properties, run intoing the demands of peculiar culinary art and wellness attention were some of the cardinal focal point of nutrient pick. Fitness attention and involvement in carry throughing kids 's demands were besides cited as purchase purposes among participants.
External factors that affected alterations in eating wonts included exposure to information on healthy nutrient picks, increased income capacity and societal exchanges on nutrient experiences. Age alteration was besides another factor shared by several participants that impacted nutrient picks made peculiarly in position of continuing wellness.
Reasons for involvement and disinterest in organic nutrients reveal to us certain factors which are valued in people 's nutrient considerations. Interest in organic nutrients was seen to be motivated by wellness consciousness, merchandise entreaty and benefits offered by alternate nutrient picks. Issues refering to handiness, cost and deficiency of sufficient information were cited as grounds for neutrality in organic nutrients.
Examination of participants ' nutrient wonts, behaviors and involvement in nutrients reveal cardinal motive factors that influence nutrient picks. An rating of these factors would supply grounds for its significance in nutrient pick peculiarly towards organic nutrient pick. It besides highlights assorted personal nutrient values sought for in nutrient determinations. In subsequent analysis, a closer probe of these factors would be conducted as participants portion their positions on organic nutrients.
II Factors of influence and perceptual experiences of organic nutrient
In the undermentioned section of the interview, participants were requested to portion freely on their ideas about organic nutrients including what it means to them and if they considered buying organic nutrients. Participants were asked to portion their sentiments and their grounds for involvement or disinterest in organic nutrient. Common themes related to organic nutrient pick were identified utilizing a combination of conventional and directed analysis methods. Emerging subjects from interview books were corroborated with findings from similar research on organic nutrient pick. The subjects were so evaluated for its relevancy in organic nutrient considerations and labelled consequently under the term 'factors of influence ' . These factors are believed to undergird people 's organic nutrient pick determinations. Interview books related to these factors of influence were extracted and analysed separately for its impact on organic nutrient pick. Using discourse analysis, books refering to each factor of influence were closely examined for its significance and part to organic nutrient pick determinations.
Organic nutrient perceptual experiences and attitudes are formed through assorted influences including personal experiences with nutrient and external affects through societal interactions. The formation of perceptual experiences and attitudes occur over clip as people indulge in exposure to more information on nutrient and regular contact with the local nutrient environment. In this survey, participants shared their perceptual experiences and attitudes to organic nutrient as they deliberated nutrient picks through their conversations. Their perceptual experiences on organic nutrients are revealed as they refer to assorted factors of influence that play a portion in their determinations.
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