Villages are abundant in refreshing greenery, openness, fresh natural airs, pastoral beauty, and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life, and polluted air & ambience, villages offer fresh comforting breezes, lavish openness, and pleasant & soothing solitude. Thus, the village tourism is an expedient means of spending your holidays peacefully, in solitude, or in interacting with candid villagers. ‘Rural Tourism’ covers “a range of activities provided by farmers and rural people to attract tourists to their area in order to generate extra income for their business.
Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism. Rural tourism is essentially an activity which takes place in the countryside. It is multi-faceted and may entail farm/agricultural tourism, cultural tourism, nature tourism, adventure tourism, and eco-tourism.
Segmentation and Target Market Selection Tourists carry different images of their destinations, and their motives to go there vary. They are heterogeneous in nature. Hence, we have basically divided the entire market into Rural and Urban Population of India and have mainly targeted the Upper Middle Class and the Affluent Class customers of the urban areas. The reason for targeting this segment was that these classes of people usually go for holidays to hill stations, beaches or to foreign destinations.
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Hence we have something new and distinct to offer them, a holiday in a village offering them a overall new experience far away from the hustle and bustle of congested cities’ life, and polluted air & ambience, in villages offer fresh comforting breezes, lavish openness, and pleasant & soothing solitude and accommodating them in our own resorts to ensure their comfortibility and convenience. Positioning Statement It is the only tour and travels organization that takes you in the “In the lap of countryside, while in the lap of luxury”.
We offer our guests attractive tour packages to various destinations in rural India, by offering them a memorable stay in the villages in our own resorts and giving them a true exciting yet peaceful holiday experience. Marketing Mix Product Mix: We are selling high end hospitality services to our guests in India’s rural areas, attracting them towards the village life of the major population of the country. The Whistling Woods resorts will be equipped with luxury cottages, similar to a village settlement for a more personalised feel of the village atmosphere.
Also facilities like recreation hall, outdoor landscaped leisure zones will be provided. The rooms will have all the basic amenities and services that will make the guests comfortable. The facilities like airport transfers, ample parking space, and transportation for the sightseeing, etc will be provided. Different packages made available to the guests by Whistling Woods: Tariff Plan: For guests choosing to stay for the preset period in the hotel. Tour Package: For a large number of travellers.
Customised Holiday Plan: Shaped according to the guest demands to suit their needs. Camping: Special camping programs designed only for school and colleges students or families. Festive Offers: Packages for guests specially designed to be a part of the local festivals followed at the respective locations. Membership Offers: Where people can make the use of the hotel services for a particular period by paying an annual subscription fees. Corporate Programs: Specially designed for the corporate people to facilitate their corporate activities in a different ways.
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