PEST analysis Philips Philips is an multinational company who operates all over the world. They can choose where they operate and anticipate on each situation. This PEST analysis is about the Netherlands because the Headquarters are in the Netherlands.
The political situation is stable from 1990 till 2010 there has not changed much. When you look at the taxes and the benefits Philips have in the Netherlands. In the Netherlands multinational companies have benefits on taxes also Philips, this is to attract those companies to stay in Holland or to attract foreign multinationals. Read about political factors affecting Ryanair
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The Economy in the Netherlands is slowly improving as the rest of the world. But the recession was not a threat to Philips. Though we are now in a recession or coming out since 1990 there was almost a constant grow what was good on the buying power and expenditure of the consumers this was a good situation for Philips this is stagnated the last years because of the recession.
Pest analysis Philips By brilliantly Population 397 per km Density Growth rate 0. 436% Birth rate 10. 53 births/l,oho Death rate 8. 71 deaths/l,oho Life expectancy 79. 25 years male 76. 66 years female 81. 98 year
In the past 20 years a lot has changed in technology and Philips is a electronic company so this changes were very important for Philips. Philips has to follow these trends and participate with this and innovate themselves to compete with the other major electronic companies like Sony, Samsung and LOG.
on Pest analysis Philips
PESTLE analysis is a framework which is imperative for companies such as Philips, as it helps to understand market dynamics & improve its business continuously. PESTLE analysis is also referred to as PESTEL analysis. Let us start the Philips PESTLE Analysis:
Koninklijke Philips N.V. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Koninklijke Philips N.V..
PEST analysis is used to describe a framework for the analysis of political, economic, social and technological factors to analyse the external macro-environment in which the firm operates (www.quickmba.com, n.d.).
Koninklijke Philips SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting. Copyright of Koninklijke Philips SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
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